Name: STARTUP EP 05 | 應對競爭和營銷 (STARTUP EP 05 | Dealing With Competition And Marketing)
Uploaded: 2021-01-14T10:22:12.000Z
Duration: 10 min 42 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

情態副詞

previously on started I started a company called Not Mine, which is a platform to share 6.1 2nd looping videos.

I have a rich nemesis called Aria who embarrassed me in a game of chess.

And then suddenly Aria launched resigned before us, allowing people to share 5.9 2nd videos.

He knew exactly what I was doing and he just cut me off just like that.

It's crazy like, you know, I don't know why he has to do that.

I mean, doesn't have already enough money.

It's just crazy, man, like every time I feel like I hit a brick wall and then I get so close to what I want and then boom, another brick wall.

Sometimes it just feels like a like a stupid game, like someone's looking over my shoulders, just like making a fool out of myself.

It's making me running around like an idiot and was your hungry man.

I kind of forgot you were here Nah, I'm good.

Do you ever feel like we're part of a show or something?

Like old obstacles we call up against it so hard they seem like they're impossible.

You mean, like, imagine if this whole thing, this whole situation that we're in, it's all just for a web series for, like, a YouTube channel or something, Because all we're saying, yeah, that's so silly.

I mean, if it were a Web series, it would be a pretty damn boring Web series or something.

Which is why you are definitely the best school to go to bed.

Um, we're just outside, and then we walked here.

Yeah, but what was the path that we came from?

So let me tell you why I really find is a huge threat.

Their success, It all comes down to marketing basically the perception over brands nobody knows about.

Not fine, but everyone knows about, really.

And in marketing that is extremely important, especially for a product like not fine or we find perception to be the best is actually way more important to actually be the best.

I mean, let's say our servers can handle, you know, way more requests.

Because in people's minds, Re Vine was first looping video company.

And since they've launched before us, they can brand themselves as whatever they want, because the public will believe them.

What company do you think makes a schedule?

But that's because they were first movers.

Who do you think the second company is for?

Nobody cares when your second Everyone only cares when you're first.

So same thing for Jack Daniel's for whiskey.

And, like Tesla for electric cars That's why we need to be the first for the looping videos, but we're not so basically.

People think of looping videos they'll think of refined.

That's because there's a market leader and no matter what, we can't be.

First, however, not always lost, though we cannot be first in the looping video sharing platform, we can try to be first on something else.

Basically, we have to avoid the competition and come up with her own product category.

IBM used to be the leading company computers, right?

But then other companies want to get in on the action.

Like, have you heard of Borough Control data and CR or Sperry Mean the shoe company?

No, I didn't talk about computers right now.

Those were companies that want to make computers.

Also, the only one who succeeded and often called the second largest computer company was D.

Because they weren't competing in the computer market.

They were competing in the micro computers, so they were the first microcomputer product category.

Those other companies were too focused on getting people to like their brand, which is extremely hard, by the way, because once a perception is made by a person, it's really hard to change your minds.

What they should have done is to try to think of a subcategory, that digger thrive on and be first at people.

We are going to make four hour non looping videos on the platform.

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STARTUP EP 05 | 應對競爭和營銷 (STARTUP EP 05 | Dealing With Competition And Marketing)

episode

perception

extremely

insane