I have a rich nemesis called Aria who embarrassed me in a game of chess.

I started to work on, not fine.

And then suddenly Aria launched resigned before us, allowing people to share 5.9 2nd videos.

He beat me to it, man.

He launched re vine before, not mine.

What a sly motherfucker, man.

He knew exactly what I was doing and he just cut me off just like that.

And now I'm not the first anymore.

It's crazy like, you know, I don't know why he has to do that.

I mean, doesn't have already enough money.

It's just crazy, man, like every time I feel like I hit a brick wall and then I get so close to what I want and then boom, another brick wall.

It's frustrating.

Sometimes it just feels like a like a stupid game, like someone's looking over my shoulders, just like making a fool out of myself.

It's making me running around like an idiot and was your hungry man.

I kind of forgot you were here Nah, I'm good.

Do you ever feel like we're part of a show or something?

Like old obstacles we call up against it so hard they seem like they're impossible.

But the very last second really solved.

It's like the Truman Show.

Jim Carey didn't feel that way.

No, not at all.

I don't know what you're talking about.

Not even like, a little bit.

You mean, like, imagine if this whole thing, this whole situation that we're in, it's all just for a web series for, like, a YouTube channel or something, Because all we're saying, yeah, that's so silly.

You have way too much imagination.

I mean, if it were a Web series, it would be a pretty damn boring Web series or something.

Which is why you are definitely the best school to go to bed.

Wait, I get here.

Um, we're just outside, and then we walked here.

Yeah, but what was the path that we came from?

Path dude way Just took the road.

Yeah.

Okay.

Whatever.

Come with me.

Sandwiches.

Yeah, sure.

Uh uh.

Thanks.

All right.

So let me tell you why I really find is a huge threat.

Their success, It all comes down to marketing basically the perception over brands nobody knows about.

Not fine, but everyone knows about, really.

Suddenly he became the first member.

And in marketing that is extremely important, especially for a product like not fine or we find perception to be the best is actually way more important to actually be the best.

I mean, let's say our servers can handle, you know, way more requests.

And are you?

I slightly better.

Does that make us the best?

No, not really.

Because in people's minds, Re Vine was first looping video company.

Hence the best company.

And since they've launched before us, they can brand themselves as whatever they want, because the public will believe them.

Now let's take an example.

Think catch up.

What company do you think makes a schedule?

All right, exactly, Heinz.

But that's because they were first movers.

That's what you think.

They're the best.

Now you think about it.

Who do you think the second company is for?

Chumps?

Exactly.

You don't know.

Nobody cares.

Nobody cares when your second Everyone only cares when you're first.

So same thing for Jack Daniel's for whiskey.

And, like Tesla for electric cars That's why we need to be the first for the looping videos, but we're not so basically.

Now.

People think of looping videos they'll think of refined.

Not not.

That's because there's a market leader and no matter what, we can't be.

First, however, not always lost, though we cannot be first in the looping video sharing platform, we can try to be first on something else.

Basically, we have to avoid the competition and come up with her own product category.

Here's an example.

IBM used to be the leading company computers, right?

But then other companies want to get in on the action.

Like, have you heard of Borough Control data and CR or Sperry Mean the shoe company?

No, I didn't talk about computers right now.

Why would I talk about shoes?

Enemies?

Those were companies that want to make computers.

Also, the only one who succeeded and often called the second largest computer company was D.

C.

Why were they successful?

Because they weren't competing in the computer market.

They were competing in the micro computers, so they were the first microcomputer product category.

What happened to the other companies?

Those other companies were too focused on getting people to like their brand, which is extremely hard, by the way, because once a perception is made by a person, it's really hard to change your minds.

What they should have done is to try to think of a subcategory, that digger thrive on and be first at people.

Don't give a shit.

What's better, Be careful what's new.

So here's my proposal and new category.

We are going to make four hour non looping videos on the platform.

Four hours.

Genius.

That was a joke, but yeah.

Oh, no.

I just haven't thought about anything yet, But, I mean, we have to pick it.

That techno tropical really did a number on us.

Hold on.

He sees every engineer they all know about revived.

I've won.

The Valley knows everybody.

Yeah.

I mean, we're basically lost her first mover advantage.

Wait.

Everyone in the valley knows about it.

Wait, It wasn't only attack Russia upon it.

Yeah, only TechCrunch wrote about it.

Dude, nobody in the value makes videos.

Only technicians know about remind.

Refine is first in the minds of engineers.

But they're not our target market.

So we're not too late to be the first in the minds of creators and social.

You know, I always wanted to go.

What were they like?

I own a boat.

If you keep it dark hair.

It's like you're trapped here forever.

I kind of like us.

Right?

What do you mean, but insane?

You know, if you want to try owning a boat, I got this great game boating.

Gotta try.

It's really realistic.

It's really realistic.

It's really realistic.

It's like Truman Show.

What was that?

Sandwiches.

I kind of like us, right?

Hey, Dom, can I talk to you for a sec?

Yeah, what's up?

So I ran the simulation.

You asked me to and not buy one.

Yeah, they're not violent.

We've got the preliminary results of the experiment and it looks like the success rate is only about 17%.

Should be terminated.

No, let's keep it running.

There's always a chance the metrics will increase hard.

The other simulations going well.

Some of the other seem promising, like finally and fine book.

I consider you to report to highlight the features that are most predicted.

Our success that'll be great, but let's keep an eye on that, not I'm really curious how it ends.

It might just tell us the perfect lobster and pop in April fools everybody.

So, yeah, we are not in a simulation.

This episode is not part of the cannon, so don't worry about that.

So I just want to say thank you for watching this episode, But you liked it.

If you like it, don't forget to subscribe.

And then also like, this video.

Thank you so much.

Just a little announcement.

I am going to take a break on the start of the series.

I'm going to skip Episode six.

So instead of doing it next month, I'm going to do it next next month.

Uh, sorry about that, but I need to take a break.

And the reason why I'm thinking break is actually because I want to make more videos and these videos take a long time.

And I kind of want to try to make two videos a week for the next month.

A lot of exciting stuff I'm going to do.

So hopefully you can enjoy the Continental put out later.

But yeah.

So, for startups, Siri's, you're gonna have to wait a little bit for that.