Way are alive now.

So I'm here with Ryan, who is the co founder and C t o of R Squared Telecom A.

Basically, they dio sip trunk sales.

So I figured Ah, basically starting the whole coffee with geeks thing again.

The idea is I'm talking with these people anyway, so why not just live stream the conversation?

So everybody sees what these folks have to offer.

Everybody could be involved.

So thanks for being here today, right?

Thanks for having me.

So Okay, so you reach out to me and you're talking about sip trunk ing.

Is that Is that all you do or like What?

What does R squared Telecom D'oh S r Fort offering.

This is basically centered on safe drinking.

That's where the revenue comes from.

We offer phone service too.

Basically larger firms like like, say, a large anti firm that offers piak psychos the PBX way Offer sit drinking thio other carriers.

Um, just because the way the phone networks work, it's it's not really you're cold.

You're cold.

Doesn't go from your cell phone to your carrier than straight to its destination.

Often it's more like a mission out of that house between careers and that mesh network it scares like us.

Um, and and in some cases, weren't moving in this direction.

War is going for Archer.

Pure detail, less sophisticated, some drunken customers who on the PX companies aren't the other carriers.

The Corbett's basically all just you could buy numbers from us and have them not to you.

You could send calls to us.

We'll make sure they get to what you're trying to call.

Um, yes, no, we do it at a wholesale charitable.

That's cool.

So So how big's your company like?

How many employees do you have in such a pretty mean we got?

That's right.

Now we've got two coming on in the next three months.

Um, I talked to tie people coming on like, three months.

Andi, I think a few more lower level supports tech staff coming on in the next 6 to 9 months.

Maybe maybe two more there, but we try to keep it pretty clean.

So far, we've basically kept on only the young.

We're taking on only more sophisticated customers, which means you don't have to dedicate nearly your resource is toe supporting them.

But As time goes on, we're We're basically moving a little bit farther down the the sophistication level, which you know they're good customers.

They just often eat a little bit more support.

And, uh so we're adjusting accordingly.

That's cool.

So then, like so with this kind of service, do you own the networks and equipment or you like Lee seen it from other, like, the telecoms and then configuring it like, who Whose equipment are you running your stuff on?

He has a question.

So everything we do is whistle right?

P ast calls come to us from a customer, and as we send them out to area to get it to its destination, it's all over the public Internet on then the actual appliances that do the switching around in, Um, what's what's happening in industry?

And this is this is gonna turn over the last 10 years is, uh, before there are, uh, if you want to do switching around, you have to buy appliances right?

Like a physical box to put in Iraq that would, you know, maybe what they were taking the young, you know, the pots.

Are you giving up your eyes and over something.

Um, but what's what's happening now is, uh, you know, hardware is getting so good that you can basically just put everything in software and run it through whatever service you got.

So, you know, as long as as long as your servers air beast enough, the suffering you put on it, it's It's called a self switch.

The basically a switch and software.

Um, what an example.

That's maybe more people might know that the telecom stuff is on PF sense, right?

You couldn't quit.

It's basically you know what does Switching and routing.

Um, at least for your, like, general internet stuff.

Uh, you put it on anything, the raspberry pi to, uh you know, whatever beef you tell, you wanna stick in your basement and you know it's It's the same thing on telecom.

Okay, so then you have Do you have your boxes?

And, like different co location facilities, he's got stuff in a little order.

We've got stuff going up in a few other data centers.

There's their small data center in our office in Akron, Ohio.

Andi got ongoing in Utah, and then we're starting to move more towards flower.

Ah, lot of our products.

We don't We don't handle the the media.

The call we just gonna was signaling.

So we got the call from A to B, but the media is going to point.

Oh, it's just the point.

A point you can get.

And when you do that, you don't really have to worry about the media getting basically screwed up.

Uh uh.

Concerts is And it's, uh, you know what so much recently?

Well, for for the sub signaling level, so we're starting to do is put a little bit more stuff on on the flower I've been I've been experimenting with Google Cloud and so far has been pretty good and recently cost effective.

So come, you know, maybe maybe a year from now we'll have you almost no physical hardware.

We'll see.

Because I know there was a there was a company.

That's where this But there was a company that I know that was doing void and day they put all their stuff on the eight of us.

That's basically what killed them is Apparently the lay agency was so miserable that their infrastructure just didn't work.

Excuse me.

Yeah, I heard him.

Do you think about eight of us like it's 31 is that there is a little pricey, so kind of, you know that I cost gets passed on to the customers, but to their, their network isn't isn't known to be as good as some of the other card providers anymore.

Um, I mean, everything that I've, you know, we're knew that going to cloud.

But, you know, reaching out to other professionals, everyone tells me that Google is actually pretty good, and, uh, and then the final thing is all right.

Chances are that other carrier was sending them their media layer the our TV, the cloud service is.

And you can't really trust the timers in the schedule on IBM.

So, um, no, that that Nelson and a lot of gender to the to the audio and and it'll really screaming out.

Ah, God.

So then Okay.

So how long have you been around for a company?

What?

We's form the LoC in April 2014.

Which means we kind of started the project a little bit before then.

So will save you.

Getting 2014 is basically when the company was born.

Uh, that's cool.

And then what?

What gave you the idea to go into a sip from que nous.

So when we first started, it was, uh, my business partner.

So I was in college.

I was I was wrapping up my last semester in a computer science program, and I was ready, Just like trying to pick up, like, contracting jobs, that a lot of free time and find somebody who, uh, had a marketing company who, When it's going to make a piece of software, it's, uh, um basically a glorified, uh, Dewey wrap around my swell because he was dealing with a lot of leads.

And I just need an interface because most people don't know what to do with a, you know, a four million Rosie S B file, right?

It has to be in a database and and interacted with through through something more sophisticated.

Thanks.

So So, uh, we got together?

I said your product for him, Uh, ends.

And he was It was contracting a lot of coal centers in the Philippines at the time for for marketing campaigns and right around when our project was, ah, few months in, uh, this this data project, he kind of goes, He goes Well, wait, I need to know if it's worth really.

Finishing this project was my call.

Centers are really doing great more, but I'm a money issue.

I have todo todo because when you when you when you start to look how center often the person is the outsourcing, it's not often you will pay for the costs.

And so he's like, I'm I'm going around in a pan for, like, 12 different VoIP account every single day for all my people.

Is there some way we can aggregate it?

All right, well, that's a dumb idea, but we'll try it.

And and so way get this some.

You know?

I mean, it is beginning, right?

We don't we're doing.

But there were sentenced to work for whom?

Contract informed.

They're pretty forgiving.

So we basically got a Nasteex Astra server that was set up and we had everybody at all the centres.

I just brought other calls to this one Astra's box.

And then we had that one box.

All the calls to a single carrier and then we basically came up with was a pricing structure.

We had some billing software on it and, uh, you know, Basically, we started being there VoIP provider to a bunch of these call centers in the Philippines.

Slowly, he closed on his marketing business pretty quickly, and we became the company that gave them their boy.

So we just we just went from there from a lot of connections with call centers way from the company.

Eat.

He sold to the call centers.

We improve the technology slowly.

Eventually, we little bit smarter to, um, there's a lot of some nuances.

And on how ah, sip of bling works, uh, voice building works that, uh But it's we got through all that and we just kept growing and growing and getting bigger and bigger call centers on that.

Eventually we had we had a day where one of the carriers.

So we were buying from you, buying for more carriers to get better pricing and to spread the load on defense.

The carrier started going Hate.

Why don't you send us your pricing too?

Because if you're gonna buy from us only by something as well, like waited like you could do that.

And so, you know, they figured we figure that other business model out.

And this is this is years ago, right when we first were first getting into it.

But, you know, eventually just just get bigger and bigger customers.

You get a little bit smarter.

Recon.

You know me to be thankful for your early adopters and and, uh, just keep growing it from there.

That's so is those.

You don't know what's going on this echo?

Um, is there a reasons that you can juice up trusting, like, why he hasn't this been owned by a tea and tea or something?

Um, so when When?

Uh, 18 t got you know, they did on the entire market, right back.

Even I was alive for that one.

So that's that's basically it.

Right?

When?

When?

18.

See, um, no, this was, uh it paved the way for for and my my my partner, he knows a lot more about this telecom stuff, and I have you.

So this is a very simplified.

But when clinton broke up the telecoms, it paved the way for this concept of local exchange carriers.

Or basically, companies have, uh I don't foothold in different cities.

Different.

They call rate centers where they control numbering resource is there.

And if you want to call in if their customers numbers, He goes through them essentially.

Um, and if you wanna, you know, provisions, a number from one of your customers that's in their blood, you have to go through them.

And there's so many of these companies that it's a paved the way for I say, little man.

But basically, it's not time and cost effective for an individual who went by phone service to go to, you know, 500 phone companies and try to get the best to each on.

Realistically, you're not gonna have buying power anyway, toe even get, you know, 90% alongside a contract with you.

So you got a company.

It's that's like us that serve in middle, where we have a good amount of buying power and a pretty good footprint.

So, uh, you know, you know, just us we've got 100 tons of phone companies that we can send her calls, too.

We have a large footprint of phone numbers that that we could get from other carriers, were off of our own network, didn't planes you, So that's that's That's basically where the value added is.

It's at least at the wholesale ever level.

It's very much arbitrage game A CZ you get down to, Ah, little bit more retail, then your products and you're in your service.

Actually, you start to matter a lot more, but that's where we are, and that's where we're going.

Eso then when somebody wants to buy from you.

So what are they buy?

So because that's one thing.

Whenever you do with sip providers, that's it's not just like you spend 50 bucks for this.

It's like there's phone numbers.

And then there's incoming and outgoing calls like How?

What's the pricing structure of somebody buys from you?

Yeah, wait a few different pricing structures, but it's it is.

We tend to price like, Ah, whole cell carrier so we don't We don't tend to do bundles.

We don't tend to do like session rates way tend to keep it as a credible.

It's possible the pricing.

So let's say let's say you're a some I know a really big insurance, right?

Like big enough.

You've got your campus, you've got your nightie staff.

You have your own key exes and and your own your own staff for that, right?