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  • Hi! It's Q & A Tuesday time!

  • Q: Today's question is from Marian and Marian writes:

  • "I'm trying to build a bridge from a good job that doesn't feed my soul to a full-time

  • business following my passion. What steps do you recommend I take to start building

  • a bridge while still committed to my full-time job?

  • A: Marian, this is a fantastic question and so many people are in situation. So, thank

  • you for asking it. Step one is to commit to love the crap out of your job while you're

  • there and here's why I say that. One of the things I've learned in my life is how you

  • do one thing is how you do everything. And, I've seen so many people make a huge mistake

  • where they're trying to transition out of a job into a business that they love and they

  • wind up going to work everyday, and they're miserable.

  • They're totally resenting being there. They're like surfing the web, they're complaining

  • and when they get home at night, they have absolutely zero energy to devote to their

  • passion business. Why is that? It's because they're miserable and complaining all day

  • long. So you can't be in that mode for eight hours and then come home and think you're

  • going to be, "Ahh, I'm going to work on my passion business."

  • Ain't going to happen. So commit to really love being there for the time that you're

  • there. As Ms. Oprah says, "Doing the best in this moment puts you in the best place

  • for the next moment." One more reason if you need it to love your job while you're at it

  • is I want you to build a financial cushion. When you start making that transition to your

  • new business, you're going to eventually need some things like a website and some other

  • business stuff.

  • Plus as you're making a transition, it's really important to have a financial cushion to lean

  • on while you're getting things going. So, step two is all about profit clarity. Profit

  • clarity is so important. So we want to know, what exactly is your business? What's your

  • business model? Are you selling goods? Are you selling services?

  • Are they digital? Is it software? Is it a membership site? All kinds of choices to make.

  • We also want to know, who are you serving? So who are your ideal clients and what exact

  • problems are you solving for them? How are you helping them to lead better lives and

  • what exactly are they giving you money for?

  • Step number three is you want to take that profit clarity. Take those ideas that you

  • came up with and now we need to go out into the marketplace, and validate your ideas.

  • That means talking to some real people. Going out and finding people that are in your target

  • market and talking to them about the exact problems that you want to help them solve.

  • Here's an example, if I was considering starting a personal styling business and my target

  • market was women between their 30's and 50's, and they were entrepreneurial.

  • I would go out and find as many of those women as I possibly could find. Then I would have

  • conversations with them about what frustrates them about their clothes, about their closets,

  • their wardrobes, about getting dressed for speaking engagements; and, all the things

  • that I could possibly come up with that I could help them solve. Then I would ask them,

  • would they actually pay me money for that?

  • You know, really get down to the nitty-gritty and find out, is this a viable service? Would

  • people actually give me money for these ideas? And after I spoke to enough of these ladies,

  • I would know whether or not my idea was on track and if it was, I would start making

  • these ladies some offers and get my business off the ground. Now of course, there's many

  • more steps to crack this nut but these are three that will get you started.

  • Alright so that was my A for the Q of the day! If you like it, like it and please share

  • it with your friends. I would so appreciate it. Of course if you're not yet on the newsletter

  • list, come on over to marieforleo.com and jump on it. Thank you so much for watching

  • and I'll catch you next time!

Hi! It's Q & A Tuesday time!

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