Now maybe you are thinking of starting a business

and you're thinking about a good company name

or you already have a business,

but you're thinking of launching a new product

or a new program or a new service.

You see, having a great name helps a lot

in terms of marketing.

Now obviously, there are exceptions to this rule.

They're a lot of great brands out there in the marketplace

that they have some difficult or weird names

that are difficult to remember

but those are the exceptions.

To me, if you're in business,

why not give yourself every single advantage

that you could have to win in the marketplace

and having a great brand name helps.

It makes you more memorable, right.

Now the concept that I'm gonna teach you today

it's a very simple but very profound concept

you probably have never heard of from anywhere before.

And that's the concept of phonological loop.

Now that's a big word.

Now what does that mean?

I want you to understand

this is one of the essential concepts

of our working memory model that it represents

basically a pre-store of verbal information

together with a rehearsal mechanism.

Now I'm not get into the science of exactly how

your brain works and things like that

cause you will not be interested in that.

For now, what you need to understand is this,

any information that's coming in to your ears,

it goes over and over again for about three seconds

in your brain.

That's all you need to know.

So most of us, we learn by sound, not by sight.

Right, we learn by listening.

So what happens is, anything that comes into your ears,

verbal communication,

if it bounces around the phonological loop,

it's easier to remember

and it makes your brain more memorable.

So how do we accomplish this?

We accomplish this by two ways.

The first is alliteration.

The second is rhyming.

So what makes Coca Cola so valuable as a brand,

even more valuable?

The brand itself is worth way more money

than all the assets combined.

Coca Cola, you see that?

Coca Cola.

Google, M & M,

Samsung, Chuck E. Cheese,

PayPal, Bed, Bath & Beyond.

You see, all these brands,

when we have that repetitive sound,

it's easier for you to remember.

Also, personal name brands like Marilyn Monroe.

See, a lot of these names if you think about it,

if you can, when you plan about your name, your brand,

if you think about how you can have those sounds,

repetitive sounds,

if you can use that,

it's much easier for people to remember.

So I've a challenge for you.

I want you to think about some brand names

that are out there.

How many of them follow these principles?

Comment below and see how many you could come up with.

And by the way,

if you're not already a subscriber to my podcast,

the DanLok Show,

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