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  • Hay, TechLead here and welcome back to coffee time with your host TechLead,

  • the Ex-Google and Ex-Facebook tech lead.

  • Today I thought I would be talking about how much money I would make on a million view video.

  • And this is maybe surprising or unsurprising answer for you.

  • And first of all, you may be thinking that I am only doing this just to brag, to flex, to show off somebody

  • And, yeah that is kind of true. My ex, I hope you are watching this one.

  • But really what I'm trying to do here is I'm just monetizing my monetization.

  • Don't hate the game. Please don't do that.

  • Just hate me if you're gonna do that.

  • Now, the funny thing about YouTube is that

  • there are so many different revenues dream that you can build up for yourself here.

  • It's funny that I'm generating more on YouTube

  • then I made as a tech lead at Google.

  • Or as a staff software engineer at Facebook.

  • Being at the top of these tech fields, you know, it's like,

  • I'm probably doing well over half a million dollars on Youtube alone.

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  • In this video in particular, I wanted to focus on the advertising revenue stream.

  • And, I'm going to be completely transparent with you guys,

  • trying to educate you a little, so, in exchange for that, I ask that you give the video a like and subscribe

  • it really helps me out, that's all I want from you.

  • And I'll show you some of these numbers, in case you also want to do Youtube, or if you're just curious

  • and I'll also provide you a few tips in case you're trying to get started,

  • but, make no mistake: I don't think Youtube is very easy.

  • Now recently, one of my videos: "My Wife Left Me" had gone viral and hit over a million views

  • and, we can take a look at my analytics, and see how much money that had made

  • and we can see here, if I refresh this page, it's $4750,

  • based on a million view video.

  • Which, I don't know, was it surprising to you? It doesn't sound all that high to me, right?

  • Like, it's okay, it's decent, and, basically, after that,

  • I followed up with another video, called: "Managing and protecting money in a relationship"

  • that one also, kinda went viral, did 250 thousand views

  • and, it did about a quarter of the revenue, at $1200, roughly.

  • So, all told, with those two videos combines, we're looking at about $6000 in revenue,

  • on how I was able to monetize my depression.

  • So that is based on pure ad-revenue alone.

  • And then if I refresh my stats, I can see that I'm doing about $18,000, per month.

  • Which is alright! It's decent, is like the salary of an entry level software engineer.

  • And if I check out another of my videos, ''Top signs of an inexperienced programmer". This one went viral too.

  • went to a million views, I can see lifetime revenue here by 5,000 dollars

  • so yup, that's seems about the go-in rate in tech, maybe 5 dollars CPM (Cost Per Thousand), based on actual views

  • Now if you actually check you analytics, you may see it'll say 10-15 dollars CPM

  • but you know those are really based on monetize playback, something like that

  • so i think that generally it's like for every million view you get 5000 bucks or so, more or less

  • maybe that surprised you, maybe does not sound as high as you may have thought, right?

  • like

  • you know you may go through all these trouble to trying create a viral hit video, million views, and ..

  • 5000 bucks ? It's okay, it's alright, it's not bad, but it is also not like life-changing money, or anything like that.

  • you have to keep in mind that the rates differs based on the topic of the video, like

  • it feels like a music video, a kids video, or .. just a gossip video, then it may not monetize as well, right?

  • it may..you may see half the rate

  • in tech, usually the rate is little higher and then it feels like a personal finance video you may even see a double that rate

  • so it really depends on the target audience that you are going after here

  • so that's your advertising revenue.

Hay, TechLead here and welcome back to coffee time with your host TechLead,

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