Two iconic individuals and products You've got pre Fontaine, Nike and Ken Kee see my personal favorite Merry Pranksters.

And now this hotbed of unconventional thinking has cooked up another surprise.

This is the Ark.

A motive.

I feel like, uh, Italian.

How?

Wow.

It's a three wheeled all electric vehicle that's meant to revamp transportation in cities.

It's cute, it's fast.

And after 11 long years of development, you could even buy one.

The big question now is how many people actually will.

The ICA Moto is the brainchild of this guy Mark thrown Meyer.

You called it a fun utility vehicle that you guys do call it a fucking is the F u V, The fuck All I need is five is a card carrying Pacific Northwest treehugger mark set out to create an electric alternative to the gas guzzling behemoths.

Most of us, Dr all you really have to do is just stand on a busy street corner and watch the cars going by and just over and over and over.

You see one person traveling with a relatively small amount of stuff traveling a short distance.

And yet we use these way over capacity devices to do that.

I wanted to really find what is that sweet spot that is much, much more efficient than a full size car on would help start to move the needle on the climate problem that we've got.

Give me the specs on the Ark Emoto.

How fast is the battery?

Last year.

60 7.5 seconds.

80 mile an hour.

Top speed.

Our initial launch version is gonna have right around 100 mile range and then target price of around 12 grand.

All right, what we have in store today is gonna rip around town on the fun utility vehicle.

Give me the Eugene tour like that.

You know, the nascent tech and automotive capital of the world.

This is downtown right here.

Such as it is.

This is Metropolitan downtown Eugene, Oregon.

And you grew up here.

Would you grow up?

I grew up here, Eugene.

Eugene, I don't mean to be cliche about it, but there are cannabis stores everywhere.

It's legal where I live too.

But this is This is a thing.

A division of a pot shop on every block.

It's fully realized you're in Eugene before starting our Kimoto Mark led a very different sort of life, is a star video game designer.

He made a small fortune when he sold his company garage games in 2007 and he still likes to come to retro arcades like this one to blow off steam.

Are you gonna be here for, like, two hours now?

Ultimately, I do want to go after the world record.

Ugo have a world record to sell like a 1,000,000 aka Moto's.

Can I really?

Then I want to do something with my life.

What was your hit game?

Karaj games.

Probably the most well known game that we did at garage games was a serious called Marble blast.

And I got installed on like every man for a long time.

It was on every I, Mac and every Mac book.

So you go for blood.

You will the game and company in six years.

You said it was go from like nothing thio making way All put in 10 grand and we sold the whole thing.

The total deal was 50 million.

50 million.

Okay, I was convinced I could obviously do anything, because first it's like you get to play baseball first time at bat.

You're like a home run.

While baseball is easy found out there, different types of companies, some are much harder than others.

Over the past 11 years are Kimoto has had tons of ups and downs, including times when the business ran out of money and had to pause.

It's been brutal.

We've been to the brink and beyond multiple times.

But then we would look out at the world and say, Well, has anyone else really cracked this problem?

Yes, I guess not.

So let's let's let's try again.

Last year, things started looking up.

The company went public and raised enough cash to pay for this factory.

And soon it will be possible to zip around town in an arc Emoto of your very own.

What is it worth it to truly test out the fun one must live Israel Eugene Er's Yugi Nights D'oh!

That means running a very important errand.

Hello, How are you now?

I'm not saying I smoked any weed while doing such important journalism, But what's the best thing that if you're stoned, we have, like a craving box which comes with a Chiluba of five layer burrito in Chicago.

Cinnamon twist in the medium.

Drink for $6.

Okay, I'll do that.

All right, How are you?

Thank you.

What do you think of my tire?

Hold on our kimono with an electric car craving.

Satisfied?

I had one final test for Mark.

I've got one last question for you.

All right, this is the hardest one.

Okay.

You want to go full, Ellen?

Uh huh.

Save that for the off camera.

You made a wise choice.

Thanks for watching.

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