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  • Welcome back to the gentleman's Gazette in today's video

  • We'll discuss 52 commonly mispronounced names from the car

  • Fashion and luxury industry and of course how to pronounce them properly

  • Brands dominate the car watch luxury and fashion industry

  • however

  • Sometimes in conversation when they come up people are not sure how to pronounce them and you hear all kinds of variations

  • often the reason is that the country's

  • Origin is not the country you're from and so it all gets tangled up that stirs up the question

  • Should you pronounce something in the original way?

  • It was meant to be said or you adapted to your local surroundings

  • The reality is no matter how you say it people will judge you for it

  • If you say catchy instead of Cartier

  • some people may look at you as an arrogant prick on the other hand if you say Cartier instead of khaki

  • People may think of you as a peasant

  • so often really the choice what to say is yours and it may even depend on the situation you're in but

  • It never hurts to know the proper pronunciation of a brand name

  • So without further ado here the brand's you may be mispronouncing Audemars Piguet

  • It's a watch friend and it has a soft G automatic PG next up voom MSE

  • It's not Baume & Mercier. It's boom MLC

  • The ampersand is a because it's French and it's very soft

  • It's a mid-range watch brand, but it's always good to pronounce it boom. Merci next up the fashion house

  • Balenciaga it used to be spanish valente Agha with a th but today it's French owned and they prefer to say

  • Balenciaga, you've also probably heard of the leggy. It's not break wet. Its braggy

  • then there is shopper shopper is without the deity and it's not shop hard or

  • Choppered it's schiappa. Then there is a Cartier

  • Cartier not Cartier the R comes from the back of your throat, which is typical French

  • That's Kathy Kathy. Next up is Shanna. It's CH a and e l

  • Yes, it sounds simple

  • But when you go to China, you'll see a lot of shirts saying channel number five with a double end in my opinion

  • There's not many things as embarrassing as wearing fake brand-name shirts that are spelled incorrectly

  • And our famous French luxury brand is Christian Dior such Christian Dior. It's Christian Dior

  • Again, that soft R in the end. Not the American R

  • then there's comme des Garcons which means as much as like boys and

  • It has that little hook at the bottom of the sea

  • but you just say comme des Garcons comme des Garcons next up the champagne brand don't perineum and

  • If you want to learn what a Dom Perignon champagne is worth it or not. Please check out this video here

  • Again, don't perineum. Another fashion house is fashionable

  • Fashionable. It's pronounced fashionable that a really great brand is go. Yeah, it runs good. Yeah without the D at the end

  • It's not to go hard. Next up is John Franco ferry?

  • It has an axle on the E which sometimes people think it may be French

  • But it's Italian and the are here are pronounced at the front of your tongue

  • So, it's John Franco Ferry John Franco Ferry now I'm back to French is called

  • Givenchy Givenchy

  • Givenchy

  • It's all more difficult because you have to G and the C and it's pronounced

  • Givenchy Givenchy

  • Givenchy probably one of the most well known luxury brands is a mess

  • It has an age in the beginning but in French usually that's silent. So it's not Hermes or LMS

  • It's ms. The name originally stems from Greek mythology

  • But today it's more synonymous with this French luxury brand the next brand. Is you blue

  • It's not who blush or Hublot

  • it's you blue again silent H brand with great French tailoring tradition is long than

  • It's not Lanvin as you might think it's long then again pronounced lomba

  • Lanvin brand that produces really great soaps is

  • L'Occitane, it's very confusing because you have to seize in a row, which is not something you're typically seen English language. So it's called L'Occitane

  • L'Occitane next up is long gene. It's not long jeans or on jeans is long gene

  • long gene, very similar brand is

  • not shown long shot

  • Long shot. It's not long champ. It is long shown next up. It's probably one of the most popular brands out there. It's Louie

  • Vito

  • Do we we talk it's almost like an umlaut in German under you. So it's Louie Vuitton

  • Louie we don't together, it's Louie Vuitton. The next brand is the most famous Champagne house in the world and

  • It's consists of two words. It's a boy without a tee and

  • shondo

  • however, when you pronounce them in a row

  • It's called wet a Shanda you say that he because there's the a in the middle and so it's wet say shondo

  • Wet - oh no

  • What a Shanda the next brand is known hurry down jackets and winter gear and it's often mispronounced as Mon clay

  • However, the correct pronunciation is more clear

  • more clear again

  • More clear. The next print is a subsidiary of Prada, which is Italian, but it's more spelled French its Miu Miu

  • Miu Miu if you're into watches, you've likely heard of Phe

  • Phe it's a pure jet you don't he'll dirty Piaget probably popular lager beer from Belgian is

  • Stella Artois, it's not Stella. Our toys. It's Stella Artois, Stella Artois

  • never famous luxury watch brand is

  • Vacheron Constantin

  • Bashful constant an so hard because you have the whole stone ten

  • But it's washable constant time

  • This brand is famous for their swim gear and it's called veal breakin veal breakin

  • Not villa breaking its pimp lickin will become

  • Villarrica, he's probably well most famous designers in the world and his name is Eve Sullivan. Eve-san. Oh ho

  • Sometimes it's also abbreviated to YSL, which is a lot easier now enough with all those French names

  • Let's move on to the German sounding once I'm originally from Germany and most Americans prance all these brand names wrong all the time

  • so

  • Here is how to pronounce them originally

  • First up is the famous German election watch brand our longing and zuny a lot of time people

  • say are long and zoom which is wrong because they assume it's a French name, but it is German so it's aa

  • long a and Zune Zune

  • It's an email out. Ooh. Zooni. Next up is adidas. It's not adidas. It also doesn't mean all day

  • I dream about sports instead

  • It's a brand was founded by adolphe hustler and his nickname was Adi Adi

  • Dassler became a ddos as a sidenote

  • The brain was founded in the small Bavarian town

  • Hetsig and Allah and his brother who got the slur founded another sportswear brand, which is called Puma

  • It's not puma. It's puma

  • It's just ironic that two iconic sportswear brands or iconic shoe brands come from the same podunk

  • Germantown head Sigonella now famous mid market watch brand is tightening. It's not brightly. It's writing

  • The Germans similar to the French have the heart that comes from the back and just say titling. This front is most well known for

  • Aspirin and most people in the u.s. Call it Bayer. However, it's called bhaiyya

  • simply by which in German has another meaning which is a

  • Bavarian again

  • It's pronounced by ax the next print is one of the most commonly

  • Mispronounced one in the US and it always hurts my ears

  • It goes all the way from Porsche or Porsche. But in fact, it's called Pasha

  • Pasha

  • Faerieland Pasha, he was the founder Pasha Pasha not

  • Porsche or Porsche but Pasha

  • Pasha really famous men's fashion brand is

  • Hugo Boss in the u.s. Often times is called Hugo Boss, but the proper pronunciation is Hugo Boss

  • The brand is actually German and was followed by its names

  • Hugo Boss the company became really big when they

  • Manufactured World War two uniforms for German military. Next up is one of the most famous German car companies met siddhis Benz

  • yes, it has a - and

  • Although the name Marisa des is Spanish in German. It is called mad sadist Vince

  • so

  • how did the German car company come up with his name the company originally consisted of Daimler and Vince as

  • well as their chief engineer Maya, it's called Maya with a

  • Maybach not my buck email Hellenic a successful businessman had heard about the company. He visited them

  • He bought a car he liked it and he kept ordering more and decided to become a car dealer

  • however, he wasn't happy with the performance and wanted to tune the cars and

  • race them and so he did and very

  • Successfully his daughter's name was Matt cedis. And so he named his cars Mercedes

  • It's a bit similar to

  • AMG which is kind of a tuner for Mercedes cars. And by the way, AMG in German is called AMG

  • So yell neck was very demanding and Daimler was annoyed by him, but Maya thought he had good ideas

  • And so they worked together on performance cars

  • And so they had a thirty five horsepower performance car in 1903

  • That won all the races it started in and so Hellenic trademarked the name Matt Serra's in 1902

  • Later on it became Matt's ADA's Vince and it has remained the name ever since next up is a German high-end brand for

  • vacuum cleaners and

  • Kitchen appliances. It's called Mila not me lay on me

  • El it's Mila. If your entry hair products, you might have heard of Schwarzkopf, which means as much as black head

  • It's a famous German brand for hair products again, Schwarzkopf

  • Schwarzkopf another watch friend with a German surname is tak Hoya. It's not a tag heuer or tag. Heuer

  • It's tak Jolla. So how is this one pronounced? You guessed it VW? No, not quite in German

  • It's called Southie which stands for folks Bagon. It means as much as people's wagon and the company was founded on May 28th in

  • 1937 in the newly from town of Wolf's pork

  • Which was just built to build cars of the fall the brand the first and likely most famous car of

  • Hobby is deck

  • Ephah which means as much as the beetle now

  • The beetle was designed by Pasha who you know is the other famous German car brand which is more focused on race cars

  • the

  • Volkswagen was supposed to be the people wagon that was affordable and reliable

  • If you're into cooking and good knives, you've probably come across those two brands one. It's called first

  • Hope a model maker is called Mustafa, but it's actually called Gustav

  • Gustav it's it's the umlaut

  • Gustav Gustav, again Gustav, the next brand is called filling your

  • Tankards is not willing or swilling or handholds

  • it's spilling like with a TS spilling your

  • Hanket's alright now it's time for other sounding brand names. First of all

  • Alfa Romeo its Alfa Romeo

  • Again, it's an Italian name. So use the R in the front and it's not Alfa Romeo its Alfa Romeo

  • Alfa Romeo a famous cloth producer is

  • Charity, it starts with a c but it's called charity. It's not Saru D or C Rudy. It's charity

  • I quite an experiment was originally a cloth Weber. But today they also produce men's clothing. It's Ermenegildo

  • Zegna

  • Ermenegildo Zegna, it's a soft G and you don't say the Z very hard so it's Ermenegildo

  • Zegna

  • Xenia now, this one seems easy and most people in USA. It's a Ferrari

  • They use the American are in Italy they say Ferrari Ferrari

  • Ferrari the use that are in the front roll with your time roughly the same area around Bologna is Lamborghini

  • Lamborghini it's not Lamborghini or

  • Lamborghini, it's Lamborghini. Another coffee bird is now very well known for their cashmere to their products. Is, Loro Piana

  • Loro Piana, next up is a luxury car and many people here called Maserati

  • However, it's called Maserati Maserati Maserati. It's not oh it's a and it's air

  • Maserati next up is an Italian fashion brand, which is called most genome most gene. It's not mushy

  • No, it's most gene the next one seems like why simple most Americans called Prada?

  • However, it's called Prada Prada

  • Prada again rolled are on your tongue

  • The next one has been subject of discussion for a while

  • Some called Ralph Lorraine others called Ralph Lauren

  • The company says the proper way to pronounce it is Ralph Lauren like the name Lauren Ralph Lauren

  • Ironically the founder is only known as Ralph Lauren. However, his real name was Ralph Lipschitz, which I gave it to him

  • He's not very marketable and he did well by choosing a different

  • More American sounding name last but not least. There's another Italian cloth weaver by the name of Batali barbarous canonical

  • Vitale barbarous canonical

  • oftentimes abbreviated to BBC it's simply easier to say if you enjoyed this video you probably will also enjoy our

  • 22 most commonly mispronounced words here in today's video very combination of a single breasted jacket in a green

  • fabric

  • Which is part of a suit and pairing it with a houndstooth pair of pants in black and white

  • Combined with a white French cuff shirts and double cuffs

  • I have a hideous wah knit tie in rust orange, which is from Fort Belvedere

  • Which you can find in our shop just like the cufflinks which are round tiger's eye with Vermeil sterling silver

  • my ring

  • Matches, the cufflinks were the same Tigers out of stone and the same gold colour

  • my socks are the charcoal and orange shadow striped socks from further Belvedere, which

  • Contrasts the pants as well as the shoes

  • But they're quite harmonious with a brown loafers and they tied all together with the orange tie

  • Which becomes the theme of the object the penny loafers have more of an Italian last they're a little longer which I quite like

  • Especially for summer wetter. The pocket squirt is no name. It's printed silk

  • It has tones of blue and red and it picks up those orange tones of the tie as well as the socks all four babbled

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Welcome back to the gentleman's Gazette in today's video

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