E S 2019 will.

Yeah, so apparently Apple is deciding to collaborate.

They're going to make some friends.

Things are happening.

That is good news.

I think it's imperative.

I think it's important, especially right now.

So here's a story.

LG's new TV's will support Apples airplay, too, and Home Kit.

Also Samsung had their very own announcement in which they said that their TVs will not only have airplay, too, but also iTunes built that will allow them to deliver the inventory of movies, TV shows and so on That, for now, have only existed mostly almost exclusively in Apple devices.

Apple doesn't do this kind of thing.

It's called making friends.

No little sign deals.

They don't show up on Samsung TVs.

Well, now they do.

And the reason it's particularly important at this moment is because Apple needs to lean into their service.

Is business phone sales We all heard about it?

Read about it.

Wall Street can't shut up about it.

The sales of iPhones, apples, bread and butter is slumping in China, prompting Apple to slash its revenue forecasts for the first time in more than 15 years.

IPhone sales are not what they used to be.

People's phones are good.

They're chilling.

They're hanging out.

Hardware isn't going to be what it was.

Until there's some some gigantic shift in how we compute.

It's not happening immediately.

Smartphones are what they are.

So Apple needs to become Maur like Amazon, Google and Start really leaning into its service is business.

This is a step in the right direction here.

Shake hands with Samsung, get on more screens, get your ecosystem out there and allow people to start building their inventory of content that belongs to your service is also some recent news broke about Apple investing a lot more money in content.

Yeah, billions, billions.

They want to start a streaming service at the same time This happens.

Apple starts to target.

Let's say Netflix streaming, possibly even YouTube.

They want your time.

They want your eyeballs.

Well, Wells wants that.

Amazon wants that.

Google wants that.

Disney wants that as well.

Disney might even want us a lot of players in this space for your attention.

Will.

My eyeballs are hot property glued.

Yeah, with the streaming service.

Everybody wants those eyeballs.

Well, now this is uncharacteristic for Apple.

We all know Apple likes to keep things tight.

The walled garden, their own space, their own environment.

They can control all the various aspects, the experience that you have on their hardware.

The only other way I'm aware of to interact with purchases through Apple for content on a piece of harbor that doesn't belong to Apple would be on iTunes on Windows.

And I don't know how many people use that.

This, on the other hand, seems like a better move, because when you boot up one of these new smart TV's, you have so many options for service.

Is that air sitting right there?

Are you really gonna go out and buy a separate box and Apple TV box when you've already got Netflix coming coming on the TV to begin with?

Not to mention the Apple TV is like, what, 150 bucks?

Yeah, that that is expensive, especially compared to the competitors in that space.

The row coups and the Amazon boxes and airplay thing is just super convenient.

If you are an apple user already, if you have an apple device, in fact right now you are using airplay toe broadcasted this display from your laptop, and it's super seamless and tow.

Have that baked into the TV without the need for a separate box means I think a lot more people will use it.

And I like that because the TV still remains a relatively social screen.

You could be showing me, you know, photos of Otis, which I do from time to time.

Right up here in a social kind of setting.

You could be showing me pictures of your vacation.

You could be showing me a sandwich.

Yeah, exactly, I would.

Now there is a question as to why Apple didn't just go out of their way to make their own TV.

I mean, they're buying screens from Samsung for their phones.

Why not just have a screen by, ah, large scale screen for the home, put an apple logo on it, have it boots straight into an Apple TV like interface?

Maybe they'll do that one day, but I feel like this is actually Maur important.

Right now it signals a change, a shift in the company's personality, and I like that, especially in an environment where Apple isn't necessarily increasing their market share.

So In other words, new customers are coming onto the Internet, especially in emerging markets, and they are looking for ways to potentially interact with all the things that Apple can do.

Previously, the only way into Apple's world was via hardware, primarily fairly expensive by them.

Opening this up, you start to wonder about the other ways in which they may shift their culture.

Could we potentially see I message on Android?

Yeah, that could be a big one.

I mean, I'm not saying that's gonna happen, but this opens those doors, those kinds of conversations building an infrastructure, that if Apple isn't so strict about things like this, maybe they start to play nice in the playground, make more friends and just be a little easier to get along with.

If that happens, I think it's a win for Tech fans.

I think it already is with this announcement right here.

And it means that people are gonna have more access to Maur content by these guys shaking hands every so often.