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  • >>Female Presenter: It's a pleasure to welcome all of you to Google New York. We have today

  • Gail Simmons in conversation with Frank Bruni. As many of you Gail Simmons is perhaps best

  • known for her role as a judge on Bravo's Top Chef, an Emmy Award winning show. As well

  • as her hosting role on Bravo's Top Chef Just Desserts and she is today releasing her new

  • memoir called Talking with My Mouth Full, which chronicles her role, her evolution from

  • amateur eater to a professional eater. A role I think many of us envy here at Google. We

  • are lucky enough to have her in conversation today with the legendary critic of the New

  • York Times, Frank Bruni.

  • Please welcome Gail Simmons and Frank Bruni.

  • [Applause] >>Gail Simmons: Hi Frank.

  • >>Frank Bruni: Hi Gail, how are you? >>Gail Simmons: I'm good, thanks for coming

  • today. >>Frank Bruni: I'm honored to do it. If you

  • guys have not picked up a copy of Gail's book, I recommend it. You, if I can begin with a

  • compliment- >>Gail Simmons: Sure

  • >>Frank Bruni: -I read a lot of memoirs- >>Gail Simmons: Yes.

  • >>Frank Bruni: -and I think one of the hardest things is to write in, with a sort of conversational

  • allure of the way you speak. And I saw you in the book and it's a delightful breezy read

  • and- >>Gail Simmons: Thank you.

  • >>Frank Bruni: -we'll talk a little about that now.

  • >>Gail Simmons: Yeah, thank you. >>Frank Bruni: Since we're here on the day

  • of the book's publication, what made you decide to write the book?

  • >>Gail Simmons: You know it's a funny thing, and actually Frank has written his own memoir

  • too, so I'm sure you will understand the angst involved? When I set out to write a book,

  • I wanted to write a book, I wanted to tell my story and my first instinct in doing that

  • was to write a cookbook because in the food universe, or in the food landscape, that's

  • sort of what everyone goes to first. But when I started thinking more about it, I thought

  • the story I wanted to tell, I couldn't really do that way.

  • There are so many questions that always come up. First of all I don't cook on television,

  • I eat on television and so the questions I get I think are slightly different than most

  • people who are chefs on television or who are cooking for a living as opposed to eating,

  • publicly. Which sounds crass but that's what I do. So I started sort of thinking, well

  • there's about 20 to 25 questions that I always get. From people on the street, from strangers,

  • from my family and from my friends, from journalists and I started answering them. Sort of writing

  • them down and answering them over a series of a few months and realized that the best

  • way to answer them, for the public, was to tell the story of how I got here in the first

  • place.

  • So that's what I decided to do.

  • >>Frank Bruni: Now you just said people know you as a public eater-

  • >>Gail Simmons: mmm hmm >>Frank Bruni: - not as a cook. But one of

  • the things that, I knew this about you, but I was reacquainted with it when I read the

  • book; you have serious cooking chops. You have education. Tell people a little about-

  • >>Gail Simmons: I do. >>Frank Bruni ñ the path before you ended

  • up at Food &Wine Magazine. >>Gail Simmons: Well, you know and it's interesting

  • because as much as I eat on television, also one of the questions I get so often is really

  • like, what do you know? Like how made you- you just woke up one day and decide to eat

  • and be mean to people? >>Frank Bruni: Right.

  • >>Gail Simmons: For a living? [Audience laughs]

  • >>Gail Simmons: Which is not true. I'm actually relatively nice most of the time-

  • >>Frank Bruni: And you'd already been mean to people before.

  • >>Gail Simmons: Right. Yes, exactly- >>Frank Bruni: Yeah, so you-

  • >>Gail Simmons: Exactly, I've been mean to people for years. But I do, I used to cook.

  • I was a cook. I would not ever call myself a chef. I did not lead a kitchen, but I cooked

  • in kitchens and I went to culinary school. I was in college trying to figure out what

  • we're all trying to figure out when we graduate from college and feel kind of hopelessly lost

  • and disappointed in myself that I couldn't get up the strength and energy to write my

  • LSAT's and be a layer like my family wanted me to. But realized that I really loved to

  • write and I really loved to cook and so I got a job in journalism. I was living in Canada,

  • I grew up in Toronto and I got a job as an intern at a magazine, at the city magazine

  • of Toronto called Toronto Life. It's actually a award winning publication,

  • great writing. You know somewhat of a New York magazine. But it's a monthly and I was

  • an intern there and that's when I realized, wow people write restaurant reviews for a

  • living and write about food and there's so much going on in the city, the energy that

  • I had never known before, when I was young. And I realized that food was sort of the beat

  • that I wanted to cover. But I was 22 years old and there was stiff competition for those

  • very coveted jobs. So I went to my editor and sort of asked you know how do I do this?

  • I want to be a food writer. Food writer, big dream. And he said you know, that's all well

  • and nice Gail but any writer, no matter what you want to cover, you need to be the owner

  • of that craft, you need to be an authority, an expert, or else what makes you different

  • than the other you know, thousands of people who want to be a food writer as well?

  • Now, at the time the Food Network was very new, I just got an email address that same

  • year, so now I'm dating myself but you can imagine, like that's where we were, imagine

  • where we were in the world of technology? Yes, there was Google, in its infancy I guess

  • and I had just got an email address, there were no blog, no one knew what blogs were.

  • There just wasnít the proliferation of writing and media around food. So there were very

  • few jobs available. And he really suggested, if you want to write about food you need to

  • learn how to cook. You need to learn about food. There's kind of no way to do it, you

  • need to be an authority.

  • So I packed up my bags and left Canada and I moved here and went to culinary school.

  • And I then, from there went to work in kitchens, because I thought when I graduated culinary

  • school that I would just snap my fingers and get a job at Gourmet Magazine and be a food

  • writer and the world would be perfect. But my career counselor at culinary school brought

  • it to my attention that just because you've done everything once, doesn't make you a chef,

  • doesnít make you an expert. Same as you know, you graduate medical school, I donít want

  • you performing open heart surgery on me. It's kind of dramatic but you know, you still arenít,

  • you don't know it enough. So he convinced me to go work on the line. So I cooked here,

  • in New York, for a little while. At two very extraordinary, high quality restaurants where

  • I got my butt handed to me.

  • >>Frank Bruni: Very different restaurants- >>Gail Simmons: Very different restaurants-

  • >>Frank Bruni: -from each other. >>Gail Simmons: Right, one was sort of very

  • classic four star, it was at the time four star you know Le Cirque, which in its day,

  • in its heyday at sort of the end of the 90s was really the kind of power dining restaurant

  • in New York. And it was an extraordinary place to cook because it had an open kitchen. So

  • I could stand on the line every night and watch really like the leaders of industry

  • and of the country and movie stars and you know, all these extraordinary people eat the

  • food that I would make them. Which, you know I was 23 now, was really an amazing kind of

  • moment to be cooking in New York. There was, you know money was flowing like water. Remember

  • those days? So and then from there I went to work at Vong,

  • which is no longer open sadly, but John-Georges Vongerichten's Thai fusion restaurant, which

  • at the time was ground breaking. It really was one of the first restaurants in the country

  • that really highlighted Southeast Asian cooking. With, you know, very classic technique and

  • it was an amazing place too because of the ingredients I got to use. I had otherwise

  • never seen before. And from there I went back to writing, because I knew all the time when

  • I was cooking that I didnít want to be a chef. I needed to just learn how to just speak

  • the language. >>Frank Bruni: We'll come back to your Jeffrey

  • Steingarten experience. >>Gail: Yes. Yes.

  • >>Frank: But before we go there- >>Gail: Yeah.

  • >>Frank: - you say in the book, a big conversation ongoing in the culinary world all the time

  • is why there aren't more female chefs. And in the book, you say you got a little bit

  • of an insight into that ñ >>Gail: Yes.

  • >>Frank: -from your time in those kitchens. Talk about that.

  • >>Gail: You know, it's a just interesting and delicate conversation because, obviously

  • people get very upset and rightfully so, at last check, and I donít want to be quoted

  • on this position, and maybe I shouldn't say this, because this is being recorded. But

  • you know, there is no denying, it is a fact, it is a scientific fact, it is a mathematical

  • equation that there are less women in kitchens, cooking in professional kitchens, than men.

  • I'm not being sexist by saying that, it's known. And so people are always asking why

  • why why, is it that women aren't as good cooks as men, are women not as strong and as you

  • know, able as men? You know we get that on Top Chef all the time. Why haven't more women

  • won Top Chef than men? And the answer I think is a lot simpler than people want to make

  • it. And I am simplifying things; I understand it's a massive topic and a huge conversation.

  • What I found working in restaurants is really, it's biological and in a lot of ways, over

  • simplifying it it's the same reason that there are a lot less women who are plumbers than

  • men. That's not to say that women wouldn't make great plumbers but itís a very physically

  • demanding job. And it's demanding in ways- >>Frank: In crude ways.

  • >>Gail: In crude ways. I mean it's really, it's physical manual labor. Until you are

  • the chef, meaning the head of a kitchen you know, the word chef really means boss, so

  • until you are the boss you are a line cook, you are a cook. And you are really executing

  • someone else's vision and you are doing manual labor. You know, you're not really using your

  • own creative skills; you are executing something for someone else's menu that needs to be exactly

  • the same hundred times a day, every single day of the year, 7 days a week. And so it's

  • very physically demanding, you're on your feet in front of fire using knives. Women

  • can do all that stuff, there's no question, I think actually a kitchen really is a meritocracy

  • in terms of skill and ability. What I think comes into play when you think about women

  • at high levels in kitchens is that lets say it takes 10 years to be a chef, to really

  • become the head of a kitchen. You know, by the time you go through culinary school and

  • work your way up the line as you need to do to really become a professional chef at that

  • high level. So let's say you started around 20-22, biologically until we as women can

  • figure out a way to have men nurse and carry, physically inside, our babies, you know when

  • you- After 10 years of working in a kitchen it's

  • very hard, it's very hard to have to be a mother and work evenings weekends and holidays

  • as chefs need to do cause that's when the kitchen is open. You know, the shop is open

  • you have to be there. That's not to say that women don't do it, but much less women are

  • able to sustain it than men. It doesnít mean we're not bad ass and it doesnít mean we're

  • not hardcore and awesome and strong and there's some amazing female chefs. But if you kinda

  • look at New York, and obviously New York is the toughest restaurant town, we all know.

  • Frank knows better than anyone. And the restaurant world, which makes me sad but if you can think

  • of five, I ask this in the book and it's always a test and I'd love someone to prove me wrong.

  • Name five women who run New York City kitchens, who run more than two New York City kitchens.

  • It's almost impossible. I can tell you 12 men in New York who run 5 or more kitchens

  • all over the world. And I don't think that's because men aren't- women aren't as good as

  • that. I think it's just because it's physically very difficult for women to be in 5 places

  • and still have the responsibilities that we still have at home.

  • >>Frank: You- How many people here know who Jeffrey Steingarten is? Most people? Ok, so

  • good. How many of you knew that Gail worked for him for a couple years?

  • >>Gail: And did [unintelligible]. >>Frank: Wow, they're pretty good.

  • >>Gail: There we go, yeah. >>Frank: You guys are good Gail-ologists.

  • >>Gail: Thank you. Yes, that's a major- >>Frank: What you don't know until you read

  • the book is what the experience of working with him is like. So let's first talk about

  • his chocolate and diet Coke habit. >>Gail: Oh yes. You know, it's funny I really

  • wrote this as a love letter to him. It really remains to be seen if he will-

  • >>Frank: Love letter?

  • >>Gail: - take it that way. You know, working for Jeffrey was the greatest education I could

  • have ever asked for. Yes, culinary school taught me how to cook but Jeffrey taught me

  • how to read, how to do research. And there's no question I think, it's no secret that you

  • know, he has a lot of eccentricities that- >>Frank: Talk about your interview for the

  • job. >>Gail: Yes and he has a diet Coke and chocolate

  • habit. Which you know, the chocolate part I'm all for, diet Coke is a personal preference.

  • But he ñ the interview process kind of says it all and rightfully so. Everyone wants to

  • think that he is sort of this mad scientist, which he is in a lot of ways. But after working

  • for him for a long time I came to realize it's much more calculated than that. You know,

  • he's the food critic for Vogue and he has this long line of women who have been his

  • assistants over the years. We all last about 2 years, some a little more a little less

  • depending. And I came to him because I'd never read Vogue in my life, until I went to work

  • for Jeffrey. It's you know, the greatest fashion publication ever in the world. But I was never

  • a very fashionable person. Especially until my early 20s I couldnít have told ya the

  • name of a designer label if I tried. But when I was at culinary school and cooking on the

  • line, someone gave me his book to read "The Man Who Ate Everything" which you should add

  • to your reading lists, if you haven't already read it. I think it's one the greatest food,

  • pieces of food writing ever. And I decided this is the man I want to work for. In it

  • he talks about his assistant how one day she's searching for a very rare ingredient in Chinatown

  • and the next day she's testing recipes and the next day she's doing research for him

  • and interviewing the greatest chefs in the world. And I thought this is my job. I want

  • to be a food writer and this is the job I need.

  • So I went to my culinary school after I'd been cooking on the line and said, do you

  • guys know this man? I didn't know if anyone knew him. I didn't know he was acclaimed as

  • he was. And they said, yes, actually we do know him and we happen to know he's looking

  • for an assistant. So serendipity definitely played a role. So they got me an interview

  • with him and I showed up at his house after cooking one night. I was cooking the lunch

  • shift at Vong, so I finished every day around 6 o'clock and I went to his house and he kept

  • me there for about 3 hours. It was the most grueling; I mean really, people should be

  • studying his methods. It was the most grueling interview I'd ever done, will ever do I think

  • in my life. He made me taste wine and give him my tasting notes. He made me translate

  • off the cuff Spanish and French. Because you know everyone puts in their resume because

  • we all took some Spanish. I actually, my Spanish is pretty good my French is pretty good but

  • you know, you put on your resume at the bottom languages, French and Spanish and he was like

  • great here you go read this book and translate it for me. It was actually, it was a book

  • by, the Spanish book he gave me was a cookbook by Ferran Adria, one of the greatest chefs

  • of all time at El Bulli. And I had to kinda translate, sight unseen, his recipes. Very

  • complicated recipes that use you know, very esoteric ingredients like you know, a lot

  • of powders and crazy chemicals that at the time I had never heard of before. So that

  • was an adventure. He definitely criticized a lot of my answers and I walked out of there

  • thinking well that was a complete failure. I really bombed that, like I couldn't believe.

  • But you know what; I got to spend 3 hours with Jeffrey Steingarten. And even in the

  • interview I learned so much. At the time I remember, I didnít know what a tamale was.

  • I'm from Canada, I just want to say that again one more time.

  • [audience laughs] >>Gail: We donít have, we donít have a lot

  • of great Mexican, there isn't the Mexican community in Canada that there is here. There

  • is, you know, I had not ever really eaten great Mexican food, I didnít know what a

  • tamale was. I thought it was a plant, maybe a vegetable and he had just gotten back from

  • a tamale festival where he had been judging a competition and he was talking about them

  • and I- it was just embarrassing when I think back at how many mistakes I made in that interview.

  • But he called me a week later and offered me the job. And what I found amazing after

  • working for him, what I realized was that what I had said kinda didnít matter. He was

  • just testing sort of my strength of character and that I wouldnít buckle under his demands

  • and that when I started working for him I realized that there was this incredible network

  • of women who worked for him before me and his bookkeeper who was working there at the

  • same time as me and who went to work for him after me. And we all kinda share this very

  • same, I guess strength, I had two older brothers and so I got bullied a lot as a kid, in a

  • good way you know teased and pushed. Knew how to provoke me. But ultimately were always

  • really protective of me. And Jeffrey could sort of see that and knew that I wouldnít

  • put up with any of his shtick. And so we ended up really getting along well.

  • He definitely pushed my buttons. But he also taught me so much about food and eating and-

  • >>Frank: And about the decomposition of beef. >>Gail: And about, exactly, about how quickly

  • beef could rot when left on a counter in July in an unairconditioned apartment with maggots.

  • So that was a really educational moment in my life, for sure.

  • >>Frank: You said he made you taste the wine and give your tasting notes. In the book you

  • also say he made you guess the grape, but you donít tell us whether you got the guess

  • right. >>Gail: I didnít get the grape right. I mean

  • it was a red, it was a Spanish red. Of course, I mean I was 23 I'd only been drinking legally

  • for 2 years in this country anyway. In Canada I'd been drinking since I was 14.

  • [Audience giggle] >>Gail: But, not that that's legal and I'd

  • never did it. >>Frank: Not that you're, you're not advising

  • anybody. >>Gail: I was responsible, I was never driving,

  • you should never- Anyway, that's bad. But I didn't get it right. I didnít get the grape

  • right but I definitely gave him decent notes. Like I could tell the you know, kind of the

  • general characteristics of the wine. You know, it was very spicy and it was a pretty full

  • bodied red like you know, a Spanish red wine. That's all I remember about it but I remember

  • being ridiculed because I had no idea really what I was talking about. All good lessons

  • to learn. >>Frank: In all of this time, in the cooking

  • in the kitchens, working with Jeffrey are you ever thinking I want to be on TV?

  • >>Gail: Never. There wasn't really, I mean I guess there was food television, the Food

  • Network existed. Julia Child certainly, I mean that's kind of the funny thing about

  • food television, that we talk about it as its new. And I still think of food television,

  • certainly food competition, you know reality, the mix of reality television and food television

  • as a very new thing. Julia Child had been cooking on television since the 60s so it's

  • actually not and Jacquespin certainly, it's not that new but it was not in my consciousness

  • the way that now people tell me every day they want to be on television, they want to

  • cook on television, they want to be a chef. To a lot of people, being a chef is being

  • on television. There's an irony there. But certainly it was never anything that entered

  • my mind really until I was told to go on television. >>Frank: So talk a little bit about how, I

  • mean you're at Food & Wine magazine at that point, how you end up through no particular-

  • >>Gail: Right. >>Frank: -designs at it or cut concerted effort

  • ending up on Top Chef. >>Gail: I, when I left Jeffrey I went to work

  • for Daniel Boulud a many years, chef of many many restaurants all over the world but certainly

  • he's a New York, we can call him our own even if he's French. He's certainly our adopted

  • hero. And I worked for him in public relations, so for many years I spent time working behind

  • the scenes on everything that Daniel did on television. So I came to know a lot of the

  • sort of food producers in the city and a lot of food media magazines and newspaper. And

  • I came to know the people at Food & Wine magazine which is how I then moved to go work for Food

  • & Wine where, which has been my sort of home for seven years now.

  • But when I first went to Food & Wine, the person whose job I had taken had done a lot

  • of television for them kind of as their brand ambassador. He'd gone on television to talk,

  • then what that meant was when New York One or the Today Show, the early show, needed

  • someone to talk about recipes for Easter dinner or wine bargains or outdoor entertaining in

  • the summer time, he would be the one to do the cooking segments. So when he left there

  • was sort of a hole, our Editor in Chief couldn't do all of it and she actually you know, as

  • much as she is an incredible knowledge of food, she's not had professional cooking training.

  • And I happened to have that professional cooking training that the guy before me had had so

  • when I first went they asked if I would do a little media training and start doing those

  • type of segments. So I started doing segments here and there, small things like that on

  • television two or three minutes. Very nerve wracking, and I try not to do this very often,

  • you look at back on those early segments it was mortifying, I was so nervous because it's

  • very hard to do live television. And I started doing more and more of it and

  • started to being a little else's nervous and about a year into my job, which this whole

  • part of my job was a very side piece. It was kind of my extracurricular activity on the

  • side and when I was simultaneously running part of the marketing department at Food & Wine,

  • I was called into the VP of Marketing's office, she's now our publisher but at the time she

  • was our VP of Marketing. And she called me into her office on like a random Tuesday in

  • September and said so, we're thinking of doing this reality food show with Bravo, we havenít

  • really ironed out the details but we're doing a partnership with them and they want to interview

  • a bunch of our editors and if they like you they might have you on as kind of a guest

  • judge. So can you go to 30 Rock tomorrow morning at 8 am and do a little screen test? And my

  • first reaction was I don't know what a screen test is. And I donít watch reality television

  • and I'm scared to death of reality television because at the time too, reality television

  • at the time. This was 2005, we've come a long way in the 6ish years since this happened.

  • Six and a half years.

  • You know, reality television to me at the time meant Fear Factor or Survivor. So in

  • my head, the only thing that I can think is like how am I gonna tell my mother that I'm

  • gonna be like on a desert island eating bugs you know, tied to a tree or something crazy

  • like that. And what is Food & Wine putting me up to? So I went to 30 Rock and they put

  • me, Bravo ñ the producer for Bravo put me in a little room with a camera and started

  • asking me questions. And at the end of the interview I sort of thought; alright well

  • that was that and I didnít think twice about it. And for a month we didnít hear anything.

  • And in early October our publisher got a call from Bravo saying "We're making the show,

  • it's called Top Chef and we need Gail to fly to San Francisco to shoot the first season."

  • So I literally packed up everything I owned and went there literally thinking I would

  • go for 3 weeks, I left my job, I mean I have a full time job, I would go for weeks 3 and

  • shoot this crazy show that I really had no idea what it was even about. Although they

  • promised me I would not be tied to a tree eating bugs so that was good to know. And

  • then I'd come back and go back to my life and it would all sort of be a flash in the

  • pan.

  • And 9 seasons and 2 spin offs and one really shiny Emmy later, still eating but sometimes

  • I'm eating on desert islands actually. But at least the foods been good.

  • >>Frank Bruni: Did you have even a moment's hesitation or were you on board from the beginning?

  • >>Gail: Oh I had a lot of hesitation. >>Frank Bruni: What were your reservations?

  • >>Gail: A couple, you know I have this, Tom and I joke a lot about it now. There was a

  • moment the first day, so I get to San Francisco, and I'm alone and Bravo and Food & Wine are

  • still sorting out the contract. So because it hasnít been signed no one from Bravo is

  • talking to me. And I'm sort of alone in San Francisco sitting at the bar at Delfina Pizzeria,

  • really delicious, I'm thinking you know what did I get myself into? I'm kind of alone here

  • for 3 weeks of my life and my husband who- I wasnít actually married to him, the person

  • who became my husband I'm calling like at night crying sad and lonely, not sure how

  • this was gonna go. And I got to set that first day and I sat beside Tom, who I had met many

  • years before when I worked for Jeffrey Steingarten and actually I was very good friends with

  • Tom's ex-assistant, so we sort of had a familiarity about each other. Tom had worked with Food

  • & Wine all the time, so we knew each other vaguely but not well. I remember looking at

  • him and thinking what have we done? What is this?

  • And I think both of our fears were- I wasnít so worried that the show would fail, because,

  • it didn't bother me so much if strangers sort of in you know, some other state somewhere

  • and watched the show and didn't like it and said bad things and then it went off the air.

  • Our other, my biggest fear was that my friends and my peers in the food industry would laugh

  • at us. That it wouldnít be taken seriously. That it would be you know that we would be

  • selling out, so to speak. That the food would be sort of a joke and that the chefs that

  • they'd chosen would would not be taken seriously and that I would embarrass Food & Wine and

  • of course myself and I'd never work in this town again. And we got, I donít know, a cross

  • between lucky and really great TV making I guess. Our producers had the same reservations

  • we had and luckily really wanted to make the same show from the start that Tom and I wanted

  • to make. We wanted it to be about the chefs, not about us. We wanted it to be about the

  • food. We wanted the food to be served hot. We wanted it to be true and to feel authentic

  • to what it's really like to cook in a kitchen. Granted I understand that chefs are not cooking

  • for vending machines very often, but that the lessons they were learning and that feeling

  • of sort of, the pressure and the sense of urgency in a kitchen and the skill and craft

  • of what these young chefs do every day would be, would be authenticated. And I think more

  • or less, that's what we've loved about the show.

  • >>Frank Bruni: Now that first season, since Top Chef was new, it couldn't have been as

  • powerful as a magnet for young chefs that couldn't have been as-

  • >>Gail Simmons: No.

  • >>Frank Bruni: How does the food that first season stack up against the food in subsequent

  • seasons?

  • >>Gail Simmons: Sure. >>Frank Bruni: When you presumably had more

  • people knocking on the door. >>Gail Simmons: Yeah, that's a great question.

  • You know, I still to this day don't know how they cast for the first season. How they actually

  • got, lured people in because there was no precedent. There were no other shows there

  • was no season before it to give it any sort of you know, precedent of what to expect or

  • why chefs should do it. And that first season, it's amazing to look back, we've certainly

  • changed a lot of the show's format that way. That first season there was a much greater

  • mix of chefs because we didnít know what our audience would want. There were, there

  • was a girl who was in culinary school, that would never happen today. There was a girl

  • who was a very accomplished home cook who taught cooking, she was a cooking teacher

  • but in the very home sense, out of her home. That would never happen today. And not that

  • they weren't great but after that first season we learned that our audience really wants

  • this to be about professional chefs. Chefs who are running restaurants at the highest

  • level around the country. And now that's the kind of chef that we have you know, across

  • the board. At this point, season nine, all of the chefs in the show run restaurants,

  • they're line cooks, they're sous-chef at the- and a sous-chef is the second in command by

  • the way. People think a sous-chef might be all the little people running under them.

  • The sous-chef is the chef who is the second in command at a restaurant, so very- you have

  • to work your way up to be a sous-chef or a chef, a chef de cuisine an executive chef.

  • And running really some of the greatest restaurants around the country so we've certainly upped

  • the ante. And that said, that first season there was

  • some awesome talent, too. I mean Harold Dieterle won that firs season and he now two, soon

  • to be three restaurants in New York. Very well reviewed by the New York Times. Did you

  • ever review his restaurant?

  • >>Frank Bruni: His first one, yes. >>Gail Simmons: His first one. You know he's

  • done really really well, he has two restaurants that are taken very seriously and he does

  • an amazing job. You know several of the other, the chefs on that first season have gone on

  • to do great things and are still really going strong. It's interesting how it's become a

  • vehicle for them and how at last count, I can't even remember, how many chefs on our

  • show, not just winners but have you know, gone on to really run and earn successful

  • award winning restaurants. So we're really proud how that sort of evolved.

  • >>Frank Bruni: Are there other particular chef, you call them cheftestants right?

  • >>Gail Simmons: Yeah yeah I didnít really ñ thatís a Bravo word.

  • [audience laughter] >>Gail Simmons: Not in the dictionary.

  • >>Frank Bruni: Oxford hasn't picked it up yet? No? Are there cheftestants whose post-script

  • to Top Chef, their post-scripts have surprised you especially either-

  • >>Gail Simmons: Yes. >>Frank Bruni: -either because they've done

  • much better or because they faded and you thought this was-

  • >>Gail Simmons: Right >>Frank Bruni: - going to be an amazing spring

  • board for them? >>Gail Simmons: Both certainly. There have

  • been, what's interesting is that for a while it was hard to tell if this show was going

  • to be taken, I mean as much as the industry really embraced it as a follow up to the other

  • question about my fears, I have to say we've been really blessed that the industry really

  • has loved it. We've had such incredible talent chefs, guest judges on the show and beyond

  • you know, the entertainment world has embraced it. There was a seven page article in the

  • Hollywood Reporter last week about Top Chef, so it's kind of had this amazing crossover

  • appeal and really great chefs have embraced it, you know contestants have just gotten

  • better and better. But we always, we get blamed when the chefs didnít do well, afterwards

  • that it's our fault. But actually we always say to the chefs we give this opportunity,

  • it's what you make of it. You can act however you want afterwards and hopefully you'll take

  • it and run with it and do a great job. And many have. You know, Michael Voltaggio who

  • was the winner of Top Chef 6 just opened a very serious restaurant in Los Angeles called

  • Ink that you know, we're all really excited, about Stephanie Izard in Chicago opened a

  • restaurant called the Girl & the Goat which for me was sort of an amazing moment because

  • she was awarded an award last year by Food & Wine magazine. We give this award the best

  • new chef every year, we honor the 10 sort of strongest up and coming chefs around the

  • country who we think will be the country's next generation of top talent.

  • So I always have sat in the middle there because I'm on Top Chef but Food & Wine does this

  • best new chef thing and they never crossed and Stephanie won that award last year. So

  • that was real big deal for me personally, it felt really great to see that our Top Chefs

  • really could be at that level. You know there's chefs like Fabio Viviani who was on our fifth

  • season who's you know, his restaurants have gotten kind of lukewarm reviews but he's got

  • them but he's also doing like Domino's pizza ads. And I'm not saying that in a disappointed

  • way, it's unbelievable like you know, he's that main stream in America that he's really

  • crossed over to have that much success, that's a big deal that's a huge endorsement. You

  • know everyone has to make their own decisions and do what works for them and he has this

  • amazing personality and he knows thatís his strength and he's worked it and you know,

  • he's done really well with it too. >>Frank Bruni: You make clear in the book,

  • and I think it's clear from watching Top Chef that you judges are pretty firmly segregated

  • from the contestants. >>Gail Simmons: Yes.

  • >>Frank Bruni: -the cheftestants- >>Gail Simmons: Yes.

  • >>Frank Bruni: For the period you're judging them. Are you allowed to become friendly with

  • them afterwards? Are some- >>Gail Simmons: Afterwards. Sure.

  • >>Frank Bruni: Are some of them good friends of yours today?

  • >>Gail Simmons: Absolutely. >>Frank Bruni: Which ones and how did it happen?

  • >>Gail Simmons: You know we really do keep separate from them. When you see the whole

  • show put together, as a viewer you see the kitchen and the action cooking. You see them

  • in their interviews, you see them in the house. And then you see them with us at the judges

  • table or at the challenges. We don't see any of that except where we are. Like when you

  • see us physically at the challenge at the judges table, that's the only time we the

  • chefs. So we donít know any of that stuff that goes on. We donít get to know them at

  • all. We donít know who's mean and who's a villain and who's the one getting bullied

  • or who's the one who hates us. We donít know any of that and it actually doesn't matter,

  • it's what keeps us on the straight and narrow, that we just judge about the food.

  • When the show ends and we wait until the show has aired completely, we donít have any contact

  • with them at all, we could certainly you know, get to know them a little more. And we start

  • seeing them, you know the food community is really small, we go to events and they're

  • there. And you know Bravo keeps us all in this tight little oddball family. But there

  • aren't many that I become good friends with. I mean certainly Harold Dieterle, you know

  • he was our number one guinea pig. And he has been so supportive and great and has become

  • a really good friend. You know the Voltaggio brothers I love; I think they're just unbelievable

  • cooks and really great guys. Stephanie Izard. Spike Mendelsohn who was on season 5 originally

  • and then was on All Star with us as well. He has great restaurants in DC. He's done

  • so well and I love when I get to hang out with him. Let me think. Oh Carla Hall, she

  • has done so well. I mean she was an example, she was on season five with us. She was the

  • hooty hoo girl, does anyone know what I'm talking about? She was on season five and

  • we all underestimated her because she was sort of quiet and she worked as a caterer,

  • she wasn't as macho as all the people who we thought had really you know strong stronger

  • more aggressive personalities. She snuck up and made it to the finals to the finale in

  • her season and again in the All Star season. She is such a force and she has the most amazing

  • energy to her. I mean just being in a room with her makes you smile. She's so much fun

  • and now she's on the Chew so I get to hang out with her a lot and she's just an amazing

  • woman. I'm really proud of her. >>Frank Bruni: You mentioned the Chew, what

  • do you watch on TV? I mean do you, you said you didnít watch reality before Top Chef.

  • >>Gail Simmons: I donít, still I donít watch a lot of food shows. I donít know if, you

  • know there's certainly some I watch. Like you know, on the Food Network I love watching

  • Alton Brown. I certainly watch Top Chef, cause I'm you know, I have a mandate I gotta write

  • a blog, I need to know what happens. Often I know, I was there but you donít know all

  • the other stuff so I have to watch that stuff to learn. What other shows do I watch? I watch

  • Anthony Bourdain totally. I mean a lot a food travel channel stuff. Andrew Zimmerman is

  • a good friend, he has Bizarre Foods. And I think his show just gets better every season,

  • so I watch him a lot. And then I watch a lot of you know, non-reality travel food stuff.

  • I watch a lot of Friday Night Lights on Netflix, right now season four. It's bad, I am decimated

  • by what's going on with Coach Taylor, but we're getting there. It's gonna get better,

  • I can see bright days ahead.

  • >>Frank Bruni: You mentioned travel just now. You mention it frequently in the book, where

  • have you had the best food in the world and where do you most long to go back to?

  • >>Gail Simmons: Where- >>Frank Bruni: To eat?

  • >>Gail Simmons: - that's like the million dollar question, Frank as you know. I mean

  • I think actually to just preface it, I think kinda the best thing about Top Chef, besides

  • how much I love the contestants is that really we travel for the show so much. You know we

  • do every season in a new city and then the finale of that season in another place as

  • well. So not only do I get to travel to a lot of cities that I've never spent time before.

  • But we're there for you know about five or six weeks now every time. So I get to actually

  • really spend a lot of time in cities I never spent a lot of time in before. I mean even

  • Chicago, until we shot there.

  • >>Frank Bruni: Even though you grew up in Toronto?

  • >>Gail Simmons: Yeah, it's amazing because they're pretty similar, they're very close

  • but I just never had the occasion to go. I mean of all cities in the States I think right

  • now, Chicago, the food of Chicago the chefs of Chicago there's a energy there that I'm

  • really amazed by and impressed with every time I'm there now. New Orleans is another

  • kinda US city that blows me away, food culturally. On a greater kind of world level, we got to

  • go to Singapore two seasons ago for our finale. I took a little detour and went to Indonesia

  • and that was pretty exciting from a food prospective. But Singapore itself, Singapore's sort of

  • a bizarre place I found. Because culturally it's such a modern city, you donít see a

  • lot of the history. They sort of built sky scrapers to cover up a lot of the history

  • of that part of the world. The food and the multicultural sort of like mix has created

  • this extraordinary, very unique place to eat and the food culture in Singapore is kind

  • of unlike anything I've ever had. From the street stalls I mean you literally everyone,

  • from high powered executive to you know any level, you eat on the street. It has the strongest

  • best street food I've ever had. And then it has kind of you know, some of the best restaurants

  • in the world, all in one. You know I could go to Paris forever, I mean

  • who couldn't eat tarts in Paris for the rest of their life? Where else have I really been

  • excited by eating?

  • >>Frank Bruni: What about here in New York? Where do-

  • >>Gail Simmons: Yeah.

  • >>Frank Bruni: -find yourself going most often? >>Gail Simmons: Oh my God. You know I eat

  • so much out in New York for my job, to sort of keep up with things and it's hard to sort

  • of go back to the same place twice but then there's, there are I mean right now there's

  • a lot of restaurants I'm really excited about in New York. I'm excited about new, sort of

  • semi new I think people who do sort of really interesting things. Restaurants like Aldea

  • right on 17th St here, George Mendez is a young chef who is Portuguese and he's, there

  • aren't a lot of really high end sort of Portuguese restaurants right now, I really can't think

  • of that many at all in New York. I think that he-- people think that Portuguese food is

  • just kind of like Spanish food and it's not, it's really interesting and I think he just

  • does a beautiful job. I'm excited about kind of a lot of local small places. I'm excited

  • about Parm, in Nolita, Terrizzi's, those guys. I actually wrote, the great thing about working

  • for Daniel Boulud was that he has a pretty big empire of restaurants and when I was working

  • there, you know he has a lot of young people working for him, a lot of young chefs.

  • Because it's a young persons job in a lot of ways and so, I worked, when I worked with

  • Daniel in kind of 2002, 3, 4, we had this kind of crew of young people that worked for

  • him. Young chefs in front of the house and me in marketing, special event people. And

  • we all really stuck together and became really good friends and now we've all gone out and

  • done all different things. So there's this sort of weird amazing octopus arms that Daniel

  • has of the next generation of people who are doing really great things. and Rich from Terrizzi's

  • is one of them. Andrew Carmellini is another, Andrew was Daniel's chef de cuisine at CafÈ

  • Boulud for I dunno 8 years or something. And now he has Locanda Verde and The Dutch and

  • I think he's just doing such a great job. And he's sort of you know, in his own way

  • a mentor of mine. I'm really excited about how well he's done. I dunno, I feel like there's

  • getting to be really good barbeque in New York which excites me. I spent the summer

  • in Texas, so I got to eat a lot of barbeque. I like that New York is getting better at

  • it.

  • >>Frank Bruni: When you said earlier live television is hard, what do you think those

  • of us who are just watching it but donít do it, what donít we appreciate? What's the

  • peculiar skill that's difficult and hard there?

  • >>Gail Simmons: You know a couple things one timing, I mean when you're doing live television,

  • I mean obviously Top Chef isn't live. We did one live finale on Top Chef, for season three.

  • And it was sort of an experiment and it was way harder than what we do every day. I mean

  • when we film Top Chef you know we can sit and talk for 7 hours and it gets edited down

  • to 15 minutes. Live television in itself, like I just did the Today Show this morning

  • and timing is such a crazy factor, in live television. Things have to move so quickly

  • and you have no sense of how that timing works. So that always is very nerve wracking. Combined

  • with the way we speak umm, there it is I just said umm.

  • When I did media training the one thing that they taught me about more than anything else

  • was learning to listen to yourself speak. We use a lot of words in every day conversation

  • that on live television just don't work out very well. They donít mean anything to your

  • audience. Words like delicious and amazing. Words that are kind of descriptive words but

  • donít really tell you anything about the food. I can tell you something that, I can

  • tell you that something is delicious I know that you know that that means that I liked

  • it but, what does that tell you about what it tasted like? Not much. Was it gooey? Was

  • it chocolately? Was it rich? Was it light? Was it fright? Was it bright? Was it fresh?

  • Was it acidic? Was it spicy? Delicious tells me nothing. So it's about eliminating a lot

  • of those words from your vocabulary. When you have two and a half minutes to get through

  • three recipes on television that was kind of the biggest learning curve, for me for

  • sure.

  • >>Frank Bruni: You also make the point in the book that eating is so subjective, that

  • taste is subjective ñ

  • >>Gail Simmons: Yes.

  • >>Frank Bruni: Given that, how can one come to conclusions on a show like Top Chef? Is

  • it just the aggregate of everybody's subjectivity or?

  • >>Gail Simmons: You know it, a little bit but it's certainly the question I get asked

  • a lot. How do you, first of all how do you judge? Like who the hell are you to judge?

  • That's the first question. But, which I talk about a lot in the book. But even more so

  • how does one esoterically, how do you judge food when food is so much about personal taste?

  • I would argue that judging food on a macro level isnít about personal taste, not at

  • all. But I would say only about 20% of the judging experience is about personal taste,

  • for me. Eighty percent of it is science, cooking is chemistry more than anything else. Yes,

  • there are certain foods that I donít like and a lot of food that I love, you know a

  • lot of flavors that I love. But that is not how I personally have learned to judge food.

  • Because I went to culinary school and I learned science of cooking, not that everyone has

  • to go to culinary school, you really just have to eat a lot and pay attention to what

  • you're eating. But you know, you learn to understand when someone says that you're supposed

  • to cook a steak medium rare, the chef suggests you cook it, you eat it medium rare. That

  • doesnít mean you have to like medium rare but there's a reason that a certain cut of

  • meat a strip loin for example, a New York strip should be cooked to medium rare because

  • that cut of meat, scientifically that is the best way to cook it to that exact temperature

  • and there is a degree of doneness that will bring out that best flavor and texture qualities

  • of that piece of meat.

  • And knife skills come into play. When you have great knife skills and you cut food properly,

  • when you cut it, let's say you're cutting a bunch of carrots to cook in your dish. You

  • want to cut your carrots consistently to the exact same size so that every piece is the

  • same so that they'll cook at a consistent level. So that they're all cooked to the same

  • doneness, cause if one piece is really big and one piece is really small, the small piece

  • is going to cook more than the big, you know quicker than the big piece and then when you

  • eat it one piece will be crunchy and one piece will be soft or overcooked. So it's really

  • science it's about the reaction of protein and heat or sugar and heat, caramelization.

  • So when you learn how to think about how food should be cooked to its optimum levels, you

  • look at a plate a little bit differently and it becomes actually very objective. I'm kind

  • of rambling I'm probably not making much sense anymore. Then obviously the flavor combination

  • thing comes into effect. Do I like this? You know, some of it is about does it taste good

  • together? But a lot of it also is about understanding why flavors taste good together. There needs

  • to be balance there needs to be harmony. When you eat a piece of food, why does it taste

  • good? Because it has richness and it has a bit of acid that cuts the richness or it has

  • you know, an umami flavor a saltiness a sweetness, all those tastes buds are there for a reason

  • and you want balance and that's what makes food appealing. So it's sort of learning that

  • about food that makes me understand how to judge it a little better.

  • >>Frank Bruni: I want to ask you one more question but then I also want to point out

  • that there are microphones there and there and since there are a lot of people here weíll

  • give them a chance to-

  • >>Gail Simmons: Yeah.

  • >>Frank Bruni: -ask you whatever they want.

  • >>Gail Simmons: Sure.

  • >>Frank Bruni: So, anyone who's got a question, think about it and maybe get to a microphone.

  • Top Chef Desserts-

  • >>Gail Simmons: Yes.

  • >>Frank Bruni: How does the production the putting together of that differ ñ I think

  • of dessert making-

  • >>Gail Simmons: Right.

  • >>Frank Bruni: -as involving a lot more equipment, often it can be much more technical it can

  • be much- there a much more theatrical-

  • >>Gail Simmons: Yes.

  • >>Frank Bruni: -element to it. Is it a harder show to pull off? What kind of tweaks did

  • you have to make to have that work?

  • >>Gail Simmons: I think Top Chef Desserts is a harder show to pull off. I mean they're

  • on different, they're obviously slightly different. When we first started shooting Top Chef Just

  • Desserts, which we've now done two seasons, it was a spin-off of the original, but for

  • pastry. I think we all thought that it would just be Top Chef but with a few more ovens

  • and a lot more sugar. But we realized really quickly was that baking pastry, the making

  • of pastry at the professional level, is actually a totally different science. Much more intricate,

  • much more complex in that when you make a cake, there's no tasting as you go, there's

  • no throwing in a little of this and a little bit of that. There's also bake time required

  • and then once it's baked it needs to be cooled and iced and sliced and plated and so the

  • whole process of baking desserts and making desserts is really really different. So we

  • had to account for that which we sort of thought about later in the process which made for

  • some really interesting challenges. But it really is and the personality of a pastry

  • chef is really different because of it. Their job is much more scientific to the microgram.

  • You know when make a recipe, when you're making if you know how to make a stew you can make

  • 50 stews and you could throw a little of your leftover this and a little bit of onion and

  • then you could put in some tomatoes or if you want you can leave out the tomatoes, put

  • in some carrots. It doesn't work like that when you cook a recipe, when you making that

  • cake you need an exact ratio of flour to sugar to egg or to fat. You know, the gluten content

  • needs to be in exact balance with the baking powder and the baking soda so that it will

  • rise properly. And all of this, if it's out of whack by even a gram or so will ruin the

  • process. So in my experience, pastry chefs are a lot more meticulous, a lot more exacting

  • which allows us to do a lot too. Because I also think that desserts are a lot more beautiful,

  • visually, for our audience. And the work you can do with chocolate and sugar is sort of

  • extraordinary if you really have chefs at that level. So it was an exciting show to

  • make but a huge learning curve for me, for sure.

  • Hi.

  • >>Male Audience Member #1: Hi, how are you doing? Thanks for coming.

  • >>Gail Simmons: Thank you.

  • >>Male Audience Member #1: I'd say that there's a lot of consensus at the Top Chef judges

  • table probably driven by that 80% of objectivity you were talking about.

  • >>Gail Simmons: Right.

  • >>Male Audience Member #1: Well what do you think is your sort of unique perspective that

  • you bring when you're talking about you know what you think is the best or what you think

  • is the worst compared to Tom or Padma?

  • >>Gail Simmons: That's a great question. There is and there isn't. Yes there mostly is consensus

  • because I do think we're all sort of now looking for similar things but not always. They love

  • when we fight; it's my producers' favorite thing in the world. And it definitely happens.

  • I do think though that we all have taken on different roles and that also is why it works.

  • Because we're looking for different things and we bring to the table different things.

  • I like to think that our roles are sort of like this: so Tom is the chef of the kitchen,

  • when he does that walk through in the kitchen, it's as if he's the chef walking through his

  • own line right before a really busy service and he's looking at the cooks and making sure

  • they're ready and testing them. Are you ready? Did you think of this? Are you sure you want

  • to do that? Then he comes out and tastes the food, and when he tastes it in his mind, and

  • this is my opinion of him, I havenít asked him if this is right or not, but you know

  • he tastes the food and he thinks "Is this food cooked to the quality of what I would

  • want in my kitchen? If I, if someone, if a cook in my restaurant cooked this would I

  • praise them or would I make them wash dishes or fire them?" He comes with a very technical

  • a very specific sort of outlook about, from a very sort of cheffy stand point. He's there

  • to be the chef of the kitchen and to bring to our table his standards. Obviously he's

  • very successful with the extraordinary empire of restaurants that he's been cooking, he's

  • been cooking for 25 years. At the time, this is an aside, but the time that he got his

  • first 3 star review in the New York Times he was like the youngest chef I think in history

  • to do so. He was like 26 or 27 years old at Mondrian, I feel like I know his bio way too

  • well. We spend a lot of time together. So that's kind of his perspective.

  • My perspective I always say, I 'm sort of the, I'm the food critic. I am coming to the

  • restaurant as an educated diner. I'm the restaurant reviewer for that matter. I have training,

  • I do it for a living, it's my profession. I've been doing it for 15 years. And if I

  • were to eat this meal, how would I rate it if I was writing a review or if I was recommending

  • it in Food & Wine magazine? Would I recommend it? Would I tell everyone at home about it?

  • Did I have a great experience? Because if I did I want to write about it and I want

  • to praise it. If I didn't, I'm never going back to the restaurant and I'm gonna tell

  • people I know that they shouldnít go either. And that's also why every meal counts, by

  • the way. Thatís why we can't ever judge people on how good they did cumulatively. It needs

  • to be based on that exact dish. And that dish only, every challenge. Because you can't say

  • well they were really good yesterday but today they're not so good but they were great yesterday

  • so we'll let them go because if you go to a restaurant and you have a bad meal, you

  • donít care if the chef's wife left him the next day or that they woke up on the wrong

  • side of the bed, you donít know what goes on in the kitchen and you donít care. You

  • just want your dish to be great. So that's how I think of the food.

  • Padma's role I think is a number of things. A: she's the hostess, she greats you, she

  • draws you in makes you comfortable, gets you talking as the diner and you know as the chef.

  • Making sure that you have what you need to give us the best experience you can. She's

  • also sort of the enthusiastic diner, she doesnít have a professional training but she loves

  • to eat. She's eaten a lot all over the world. And yes, she eats despite what people might

  • think. She does have that body, but I've also seen her pack it in.

  • [audience laughter]

  • >>Gail Simmons: And you know, and so she's sort of like, you know, the viewer. She's

  • the person who wants to eat great food, is looking for a great experience. And if she's

  • gonna spend her money on a great meal, was this meal worth it? My hard earned dollars

  • as just the every person who wants to go out and eat a great dinner. So that ñ

  • >>Male Audience Member #1: Yes.

  • >>Gail Simmons: - thatís sort how I think of us.

  • >>Male Audience Member #1: What's the last big fight you guys had?

  • >>Gail Simmons: Oh this finale, which hasnít aired yet. We just shot it in Vancouver in

  • January which was a cruel joke because p.s. we also shot the season in Texas in July.

  • So someone is after us. It was the hottest summer on record in 60 years in Texas and

  • it was like one of the coldest days ever in Vancouver when we shot it was like I think

  • 18 degrees? So yeah, we argued a lot. I mean I think we finished shooting the finale, the

  • final final episode at 5 in the morning. Cause we just couldn't agree at all, which also

  • often happens actually. It's not rare that we have finished our finale at 5, 6, 7 o'clock

  • in the morning. Weíve seen the sunrise I would say, on, of the 9 finales we've shot,

  • I would say on 5 of 9 of them we have seen the birds chirp because we, you know, we wanna

  • make sure we've made the right decision.

  • Hi.

  • >>Female Audience Member #1: Hi. How do you think the rise of Top Chef and other contemporary

  • reality food in television has affected food writing?

  • >>Gail Simmons: You know, it's a tricky question and I do address this a bit in the book, as

  • I said when I first wanted to be a food writer, when I first graduated school and wanted to

  • work in food media, food media was so so different than it is now. There weren't blogs, there

  • weren't like, there weren't even that many food websites at least that we knew, it was

  • just all starting. It was really in its infancy, there certainly wasn't Twitter, there wasn't

  • Facebook, there wasn't Google+, I'm a fan of Google+ I'm on Google+.

  • [audience laughter]

  • >>Gail Simmons: Thank you Zagat. But I you know, so I think that it all has been one

  • big conversation and I think food reality competitions have been a big part of that.

  • I'd like to think as much as sometimes all of the tweeting and blogging and can sometimes

  • be distracting and cruel and gossipy, you know, I think that people don't realize how

  • much power they wield when they write disparaging things. I do think that all of it together,

  • the food shows and social media have created a climate that has made us all a lot smarter.

  • A lot more educated. There's no greater compliment for me when people come up to me, strangers

  • on the street and tell me that they watch Top Chef with their children and then they

  • help, their children help them cook dinner. Or when they go out to eat and they now read

  • the menu differently and last night they went to a restaurant and they tried sweet breads

  • for the first time because they'd seen us cook it on the show.

  • I think a truck is about to drive through the stage, just let me know.

  • [audience laughter]

  • >>Gail Simmons: But you know, I think that we, I think that Top Chef certainly and all

  • of the kinda food television have, have changed the conversation, have enhanced the dialogue

  • that we can all now have. It's not just a monologue where as it used to be just restaurant

  • critics you know, who would write a review and it's all anonymous, and that's still very

  • important and I donít think that their power has changed and their importance have changed,

  • but I definitely think that now it's become, because of Top Chef and because of social

  • media it's all become a greater conversation that everyone can participate in. And have

  • knowledge of a little more. I think it's all good, is the end result.

  • >>Female Audience Member #2: Hi.

  • >>Gail Simmons: Hi.

  • >>Female Audience Member #2: So with all your years of experience and writing and eating,

  • I'm sure you're probably very adventuresome in your eating. Is there anything that you

  • absolutely wouldnít eat or have had a hard time stomaching?

  • >>Gail Simmons: There is nothing I wouldn't eat to date but that could change, so who

  • knows. There's nothing I won't try, there's nothing I won't taste. I donít like to eat

  • for sport, you know I donít like to eat just for the sake of eating, you know, I dunno

  • like some random thing just for the sake of doing it? But if it's cooked for me with love

  • and attention and for a purpose, there's nothing I won't try. There are certainly things I

  • donít like to eat, that I'd prefer not to like, I mean there's no denying there's a

  • level of subjectivity to how we all, right? There are certainly things I'd prefer to eat.

  • Some days I crave hamburgers, some days you know, I'd prefer not to eat whatever it is,

  • green pepper. But and there are certainly things that, everyone I think all of us have

  • a little bit of sort of irrational food likes and dislikes, personal preferences. So I certainly

  • have a few of those. I have this weird thing about black beans and it's sort of this drawn

  • out, totally irrational story. And I admit that it's irrational, no offense to black

  • beans and the Black Bean Association of America. It's just a personal aversion, I had a bad

  • experience, I donít want to eat black beans. That said, if black beans are served to me

  • on the show or if I'm at someone's house and they make something with black beans I will

  • always always taste it. And sometimes even like it, I'll just never make it for myself.

  • >>Male Audience Member #2: Hi, I once had to judge a sort of Top Chef like cooking competition

  • here at Google.

  • >>Gail Simmons: Right. I've judged a Google like Top Chef-

  • >>Male Audience Member #2: Yeah.

  • >>Gail Simmons: -Christmas charity cooking thing.

  • >>Male Audience Member #2: That was a much bigger deal than what I-

  • >>Gail Simmons: So still, we're doing the same thing.

  • >>Male Audience Member #2: Yeah. But it is surprisingly difficult. Like I guess coming

  • into it I like I guess I didnít really understand the skill that's actually involved-

  • >>Gail Simmons: Right.

  • >>Male Audience Member #2: - in, because you're taking, you're tasting a lot of dishes and

  • they're all pretty good.

  • >>Gail Simmons: Yes.

  • >>Male Audience Member #2: Right?

  • >>Gail Simmons: Yes. That's exactly-

  • >>Male Audience Member #2: But they all taste like but-

  • >>Gail Simmons: A similar- >>Male Audience Member #2: It's not like they're

  • the same dishes, right?

  • >>Gail Simmons: Right.

  • >>Male Audience Member #2: It's like all the same dishes, you might be able to tell one's

  • better than the other. But when they're different dishes, it's really hard to kind of decide

  • which one you, is actually better. What are your tips on kind of doing that sort of thing?

  • >>Gail Simmons: You know we talk about this a lot of the show specifically because what

  • we think the audience can't see and people get mad at us when we criticize little, little

  • mistakes that people made. But what they donít understand is that when you have 10 dishes

  • and they're all good, how do you differentiate between them? Because also at this level on

  • the show specifically, they're all professional chefs, it's mostly all good. There were days,

  • early days, when the food was really bad on Top Chef. I'm trying to think of, Frank judged

  • with us once and I'm trying to remember how the food was that time. Do you remember if

  • it was good?

  • >>Frank Bruni: Oh yeah there was some really bad food.

  • >>Gail Simmons: It happens.

  • [audience laughter]

  • >>Gail Simmons: It definitely happens. But we're getting better and especially near the

  • end of a season and there's only 3 or 4 people left, they're the best people and sometimes

  • it's all really good. Sometimes it's really obvious and there's bad stuff, but more times

  • than not it's good. Or at least there's a few that are really good and then you have

  • to still pick a winner. Or sometimes there's things that are all bad and how do you pick

  • a winner, which is the greatest flaw? And you know, how do you say which was worse?

  • That someone over cooked a piece of meat? Or that someone forgot to put their sauce

  • on the plate?

  • And it really becomes like nit picking, taking apart every dish and every component and figuring

  • out which elements were better, which were worse and then looking at it as the whole

  • picture. So we look at their knife skills we look at you know, their intention is really

  • important too. Because sometimes I'll eat something and I won't think it's that great,

  • but did it have a purpose? Maybe they did that for a reason and if they did and that's

  • how they wanted it to be thatís why it's so important to get in front of them at the

  • judges table and ask them what their intention was. Did they listen to the challenge? How

  • well did they adhere to what they were supposed to do and was that successful? Would I want

  • to pay for this dish if I were at a restaurant? And which one would I go back for again, I

  • try to close my eyes sometimes and think ok if I walked away and two days from now, which

  • of these dishes would I want to eat again? And so those are kind of all exercises we

  • have to do. And sometimes it is really hard. I mean that's a good thing when there's five

  • dishes that are all great, it actually means that we were really successful, it just makes

  • our job harder but that's a really good problem to have.

  • So it just takes, you know practice and talking it over. It's also really important, what

  • I didnít talk about before with the question about our roles on the show. It's also really

  • important to have a lot of different opinions. Because then there's a lot more balance. And

  • often Tom or Padma or the guest judge who is even more objective cause they've never

  • eaten these peoples food before, they have a different take on it. And sometimes they'll

  • change my mind because I'll think that I like it at first bite but when we talk it over

  • they'll explain to me that they looked at it this way or I looked at it another way.

  • It's helpful to have that conversation and we really end up, that's why we're talking

  • till 7 am often.

  • >>Male Audience Member #2: That's fascinating, thanks. Is part of the, I've always kind of

  • also wondered whether some of the challenges are to make it, some of the dishes worse?

  • I mean really?

  • >>Gail Simmons: you know, it's interesting, I donít think to make it worse, it's certainly

  • to make it harder. Especially now that people think oh these challenges are getting more

  • and more ridiculous, but really if we wanted them to cook in a quiet cool calm kitchen,

  • exactly how they cook every day in their own restaurants we would just go eat in their

  • own restaurants and that would make for really boring television. It needs, there needs to

  • be a way to take them all out of their comfort zones and put them into situations they wouldnít

  • necessarily be in because we want to see how time and again they can do that and still

  • produce great dishes, cause that to me is the sign of a really talented craft, craftsmanship,

  • crafting of their food. You know what I mean. That if we gave them the same things or made

  • it really easy and put them in the circumstances that they were used to, it wouldn't be a challenge.

  • So even though , yes it's crazy that we make them ski and then shoot and then cook, we

  • want, you know cooking in a kitchen after 12 hours you cook differently than when you're

  • bright eyed and bushy tailed at the start of the day. So we wanted to exhaust them a

  • bit, we want to see their endurance, we want to see their sense of urgency those are actually

  • very real skills you need to have in a kitchen. So we need to make it hard, because we need

  • to separate you know, the best from the worst.

  • >>Female Presenter: And that's all we have time for. Thank you for coming.

  • >>Gail Simmons: Thank you so much. Thank you guys.

  • [applause]

  • >>Frank Bruni: You are, are you signing books?

  • >>Gail Simmons: Yeah, sure.

  • >>Frank Bruni: Ok.

  • >>Gail Simmons: Absolutely.

>>Female Presenter: It's a pleasure to welcome all of you to Google New York. We have today

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