Accordingtothecompany's explanation, theKirklandbrandhotdogsyou'llgetat a Costcofoodcourttodayare "10 percentheavierandlongerthantheold," andthey're a betterquality.
That's a win!
Inordertokeepupwithdemand, Costcoconstructed a dedicatedhotdogmanufacturingfacilityinLosAngeles, andwhenthatwasn't enough, lateradded a secondfacilityinChicago.
Thatoughtabeenoughtokeepthedogscomingfor a long, longtime.
Manyofthemareloadedwithadditionalchemicaladditivesandstabilizers, whichcanstarttosound a lotmorelike a chemistryexperimentgoneawrythananactualfoodproductintendedforhumans.
There's not a lottobeconfidentin, inthiscrazy, mixed-upworld, buttheingredientsinthehotdogsattheCostcofoodcourtaren't a badplacetostart.
Askanyarmchairexpertaboutthewisestwaytostretch a dimeinto a dollarwhenitcomestofoodbudgetandmaximizingyourcaloricintakeatthelowestpossibleprice, andmostwillgiveyouthesameanswer: You'vegottaworkyourfreetoppinggametoitsmaximumpossiblepotential.
ManyCostcosalsokeep a semi-secretstashofdicedrawonionsalongside a brineyvatofsauerkrautbehindthecounter, andallyouhavetodoisaskthehelpfulcounterclerktohookyouup.
Whythiscommitmentto a productthatcoststhecompanymoneywitheverysale?
Theansweristwofold.
First, losing a fewcentson a hotdogcombothatmaylureshoppersinto a storethatsellseverythingfrom $1,000 big-screenTVstocruisesmakes a tonoffinancialsense.
Justonesaleof a big-ticketiteminstantlywipesoutthelossesonhundredsoreventhousandsofhotdogs.
Butthere's anotherreasontokeepthediscounthotdogtrainrolling: A busyfoodcourtcreates a buzzingfamily-friendlyatmosphere, andthatcheapmealforthewholefamilyhelpsshoppersjustifytheyearlycostofmembership.
Andforyou, theloyalcustomer, youjustknowthathotdogtastesso, somuchbettersinceyouknowyou'regetting a crazygooddealonthatfullmeal.