If you were a single men and looking for a wife, no one would marry you if you didn't have a watch and that watch had to be a Shanghai watch.

This was the Rolex off China starting.

Yeah, this is Fung women.

He's been making Shanghai watchers for over 40 years.

What's on China?

Because I never saw.

So I have a so be it se strangled me.

The same motion in Hong Kong during the 19 sixties and seventies.

It was a status symbol for China's Communist Party elites.

It was said that one out of every four Chinese people who wore a watch in the 19 sixties wore a Shanghai watch before a man could get married.

He needed to own a bicycle, a sewing machine, a radio and watch what?

You're so glad to have that.

Yeah, but that's okay.

You're puts her.

Yeah, right.

Scapula.

The watch was covered It because it was China's first mechanical watch which very few people knew how to make back then.

Yeah.

Uh, so you're going to tell the whole ship out with law.

Civil case.

The answer.

Uh, that's So did your case of your that it was a challenge because technicians at a time only knew how to repair important watchers.

Uh, be your engineer.

Your laundry, Your champion chamber Higher.

Too daunting.

Making ninja higher coaching.

Yeah.

Junior, how's your father that you put in Chile?

How does pinching Yeah, they can't quit trying to partition.

Transfer later.

A woman total later.

So what you were eating?

Yeah.

For decades, the Shanghai Watch enjoyed an unparalleled reputation in China.

But when the Chinese economy opened up in the eighties, foreign brands like Casio, Orient, Swatch and Longin entered the market.

The Shanghai Watch Company couldn't compete and eventually fell into obscurity.

2006 was the first time we came to Shanghai.

We're doing a lot of design toys.

We're doing a lot of sneaker culture.

Lin is a designer and was partly responsible for Shanghai watches Revival E was strong to it because I was thinking that Why is this such a famous historical name?

So I called him and asked him and told him that I want to make some watchers.

The company invited her to a factory tour, but when she went, she just saw people milling about the first time I went.

I didn't see any great watchers.

I don't see craftsman.

I somewhat found the factory.

Uh, manager.

I asked him to bring out some old watchers and he showed me some of the model Doesn't.

Why don't you produce this this amazing?

He said.

The machine Oh, and nobody use them on.

Then we have to convince them to fix the machines.

Once the factory was on board and the machines were dusted off, Lynn and her team went to work on new designs.

So we did five design, very limited.

I think it certainly 500 watches.

One of the design is based on the calligraphy off the word loathe local dialect, Shanghainese dialect.

It means that really cool on the other one was calligraphy from 1 to 12 on the third one, which is based on hand signs.

What I wanted to do is to rate some stir to show them that when this design when oversee and when we told the story, people will look at China a little bit differently.

It quickly sold out the project, renewed interest in Shanghai watch, and a brand unveiled a new marketing structure, a new logo and a new Doyal designed by a renowned Swiss watchmaker.

They produce a couple of high end pieces completely toe beyond mechanism.

You might find a Rolex well, missions at a G for permission.

They throw the trophy in on Osama.

She by no good.

What's the impact?

Champagne mail.

Whether the brand can compete in China, where people can afford actual Alexis now remains to be seen.

But one thing is clear.

A Shanghai watch.

It's no longer the status symbol it once waas in China.