Have you ever dreamt of being the person on the top of the hierarchy?

你有沒有夢見過自己是等級制度上的人？

Have you ever thought, how supreme leaders manage to stay in power?

你有沒有想過，最高領導人是如何保持權力的？

Well, my dear friend, you have come to the right place.

好吧，我親愛的朋友，你來對地方了。

you are the hero of this video, as a king or a president, your job isn't just to enjoy

你是這個視頻的英雄，作為一個國王或總統，你的工作不僅僅是享受

that lavish life but also keep your people in control.

那種奢侈的生活，但也要管好自己的人。

If you aren't careful, you will be overthrown and your rival will take your position.

一不小心，你就會被推翻，你的對手就會佔據你的位置。

Whether its a kingdom that you are ruling over or a republic that you are president

不管是你統治的王國，還是你當總統的共和國。

of, The following 3 rules apply everywhere.

的，以下3條規則處處適用。

1.

1.

fear is the key

唯恐天下不亂

Even if you have the police and the army on your side, it's not easy to keep millions

即使你有警察和軍隊在你身邊，它是不容易保持數以百萬計的。

of people in control.

的人控制。

Any of these people at any point might look at you and say: I can do a better job and

任何一個人在任何時候都可能會看著你說。我可以做得更好

that's a potential threat.

這是一個潛在的威脅。

Of course, you can try to manipulate your people but its really difficult to manipulate

當然，你可以試圖操縱你的人，但它真的很難操縱。

someone who is very rational, someone who thinks twice before taking an action.

一個非常理性的人，一個三思而後行的人。

However, logic's greatest enemy is emotion.

然而，邏輯最大的敵人是情感。

Emotions push people to take action without objectively thinking about them.

情緒促使人們在沒有客觀思考的情況下采取行動。

Fear, for instance, it turns on your fight or flight response and you will choose one

比如說，恐懼，它會開啟你的戰鬥或逃跑反應，你會選擇一個

of them without calculating the consequences.

的，而不計算後果。

You will want to choose the easiest path but not necessarily the best.

你會想選擇最簡單的路徑，但不一定是最好的。

(You the king) Of course, if you threaten everyone directly, people will just hate you

(你這個國王)當然，如果你直接威脅所有人，人們只會恨你

and you probably won't stay in power for long.

而你可能不會在權力上呆很久。

That's why let someone else be the bad guy, someone out there who is willing to destroy

這就是為什麼讓別人做壞人，有人在外面願意破壞

your people.

你的人。

Create an environment that would keep people afraid of a potential attack.

營造一個讓人們害怕潛在攻擊的環境。

If necessary, create a real attack in the neighborhood (bomb explosion) and then blame

必要時，在附近製造一次真正的襲擊（炸彈爆炸），然後將責任歸咎於

it on the bad guys (media will spread the message).

它在壞人身上（媒體會傳播資訊）。

When people are scared, its easier to manipulate them.

當人們害怕的時候，更容易操縱他們。

Their first priority will be to be safe and not economic prosperity.

他們的首要任務是安全而不是經濟繁榮。

But fear alone isn't sustainable in the long, you want a strategy that will help you

但僅僅是恐懼是不能長期維持的，你要有一個能幫助你的策略。

stay in power for as long as possible.

儘可能長時間地保持權力。

That's why you need to follow the second rule.

所以你需要遵循第二條規則。

2. appear like you are doing something

2.看起來像在做什麼

If people don't feel like you genuinely care about them, they will find an alternative

如果人們感覺不到你是真心關心他們，他們就會找到其他的選擇。

for you.

為你。

Humans are creatures of emotions, they need to feel like you are sitting on that throne

人類是情感的動物，他們需要感覺到你正坐在那個寶座上。

not only because you are smarter than the rest but also you care about everyone's

不僅僅是因為你比別人聰明，還因為你關心每個人的生活。

need.

需要。

You are solving some serious problems out there.

你正在解決一些嚴重的問題在那裡。

However, solving real problems that would improve everyone's life isn't easy.

然而，解決能改善大家生活的實際問題並不容易。

Improving the economy, creating jobs, upgrading the infrastructure, getting rid of corruption

改善經濟、創造就業、提升基礎設施、消除腐敗；

will take years if not decades.

將需要幾年甚至幾十年的時間。

But people aren't willing to wait for so long.

但人們不願意等這麼久。

That's why create shallow problems and then suggestion immediate solution.

這就是為什麼要製造淺層次的問題，然後建議立即解決。

For example, blame the top 1 percent for not paying their share of taxes.

比如，責怪最上面的1%的人沒有交納他們應得的稅款。

Make it so dramatic that if we just solve this problem, everyone's life will get better.

搞得這麼戲劇化，只要解決這個問題，大家的生活就會好起來。

And then raise the taxes for everyone.

然後給大家加稅。

You will hit 2 birds with one stone.

你會一石二鳥。

Or blame the neighboring country for all the problems and then send troops to invade it.

或者把所有的問題都歸咎於鄰國，然後派兵去侵略它。

While you are trying to scare your people and appear like you are the hero that they

當你試圖嚇唬你的人，並出現像你是英雄，他們。

need.

需要。

Your country will be filled with economic and social problems.

你的國家將充滿了經濟和社會問題。

A financial crisis might be on a horizon.

一場金融危機可能就在眼前。

That's why you need the rule 3

這就是為什麼你需要規則3

3.

3.

keep the attention away

掩耳盜鈴

If you can't solve the financial crisis right now, let people be busy with something else

如果你現在解決不了金融危機，就讓人家忙別的吧

otherwise they will be discussing your failures.

否則他們會討論你的失敗。

That could bring together a group of people who oppose your actions and protest which

這可以把一群反對你的行動和抗議的人聚集在一起。

is a potential threat.

是一種潛在的威脅。

That's why keep their attention away, by creating a lot of noise around meaningless issues.

這就是為什麼要讓他們的注意力遠離，通過圍繞無意義的問題製造大量的噪音。

Havent you realized that 90% of what you see on tv is pure garbage that is intended to

難道你沒有意識到，你在電視上看到的90%的東西都是純粹的垃圾，目的是為了讓你的生活更美好。

distract your from the real problems that your country has.

分散你的注意力 從真正的問題，你的國家有。

These 3 rules of propaganda have been used by kings, generals, and leaders throughout

這3條宣傳法則，古往今來，帝王將相、領袖們都在使用。

history.

歷史。

Your mind might be filled with lots of different ideas that could built a real utopia but without

你的腦海裡可能充滿了很多不同的想法，可以建立一個真正的烏托邦，但沒有。

the control of the public, you might not even stand a chance to start.

公眾的控制，你可能連開始的機會都沒有。

You might feel smart that you can distinguish fake news, but the point of the propaganda

你可能覺得自己很聰明，能分辨出假新聞，但宣傳的重點在於

isn't to always spread lies but rather direct your attention to other meaningless issues.

並不是總是傳播謊言，而是把你的注意力引導到其他無意義的問題上。

Its job is to make you forget about certain things at the moment.

它的工作就是讓你忘記當下的某些事情。

So as long as its playing somewhere around you, you might have been manipulated without

所以只要它在你身邊的某個地方播放，你可能已經被操縱，而不

realizing that.

意識到這一點。

Make sure you give this video a thumbs up if you have enjoyed, and if you never want

如果你喜歡這個視頻，請一定要豎起大拇指，如果你從來沒有想要

to miss another video, then hit that bell button.

錯過了另一個視頻，然後按下那個鈴鐺按鈕。

We work hard to make videos that are both interesting and helpful, so thank you for

我們努力製作既有趣又有幫助的視頻，所以謝謝您的支持。

watching, and until next time.

看，直到下一次。