Name: 廣告和點擊是如何塑造互聯網的？ (How Ads and Clicks Shape the Internet)
Uploaded: 2020-11-18T18:50:23.000Z
Duration: 2 min 45 s

since the early days of the Internet, advertising has been one of the most common ways to make money.

從互聯網早期開始，廣告就是最常見的賺錢方式之一。

程度副詞

But site owners and ad networks don't want you to just view their ads.

但網站所有者和廣告網絡不希望你只是查看他們的廣告。

They want you to click to, as the ad network then has a better chance of completing.

他們希望你點擊到，因為廣告網絡就有更好的完成機會。

A sale essentially clicks equal money, and the pursuit of those clicks has helped shape the Internet.

銷售本質上點擊率等於金錢，對這些點擊率的追求幫助塑造了互聯網。

If you're wondering how ads took over, users have been reluctant to pay for online content ever since the Internet first became popular.

如果你想知道廣告是如何接管的，自互聯網剛開始普及以來，用戶一直不願意為在線內容付費。

Therefore, creators started using adds to monetize their work.

是以，創作者們開始使用添加物來實現作品的貨幣化。

But over time, people got used to ignoring them.

但久而久之，人們也就習慣了無視他們。

So advertisers evolved new tactics to get your attention and clicks.

所以，廣告商演化出了新的策略來吸引你的注意力和點擊量。

One example is Click Pay, which is a sensationalized headline for an ad, article or video of questionable quality.

一個例子是點擊付費，這是一個聳人聽聞的廣告、文章或品質有問題的視頻的標題。

Since it takes many clicks to earn decent ad revenue, advertisers use outrageous headlines to attract as many readers is possible, which is why Clickbait typically gets more attention than conventional ads.

由於要獲得不錯的廣告收入需要很多點擊量，所以廣告商儘可能使用離譜的標題來吸引更多的讀者，這也是為什麼Clickbait通常比傳統廣告更受關注的原因。

Unfortunately, Clickbait has influenced how people consume info online to bring in extra traffic.

不幸的是，Clickbait已經影響了人們在網上消費資訊的方式，以帶來額外的流量。

Mawr and more websites now use Clickbait style headlines for their news and videos, and regardless of its quality or accuracy.

莫爾，現在越來越多的網站在新聞和視頻上使用Clickbait風格的標題，且不論其品質和準確性。

Clickbait also tends to spread quickly on social media, leading to a great deal of confusion and misunderstanding.

點擊式誘餌也往往會在社交媒體上迅速傳播，導致大量的混亂和誤解。

Targeted ads used data collected on you to sell you things that advertisers believe you may like.

定向廣告利用收集到的你的數據向你推銷廣告商認為你可能喜歡的東西。

Because the ad may be more relevant, you're more likely to click.

因為廣告可能更相關，你更有可能點擊。

You may even see the same ad across multiple websites you.

你甚至可能在多個網站上看到相同的廣告，你。

But in the quest to learn more about your buying habits, targeted ads have helped fuel the growth of online data collection.

但在尋求瞭解更多關於你的購買習慣的過程中，定向廣告幫助推動了在線數據收集的發展。

That's the practice of a website recording your online info and activities, then selling that in photo ad networks and other companies.

這就是網站記錄你的在線資訊和活動，然後在圖片廣告網絡和其他公司出售的做法。

Data could be collected via files called cookies that document your activity on a particular site or through the info you share on social media.

數據可以通過名為 "cookies "的文件收集，這些文件記錄了你在特定網站上的活動，或通過你在社交媒體上分享的資訊。

Over the past several years, online data collection has become widespread, and it's tough to find out exactly what these data collectors know or how that data is used, which has triggered a great deal of privacy concerns.

在過去的幾年裡，在線數據收集已經變得非常普遍，而要想知道這些數據收集者到底知道什麼，或者這些數據是如何被使用的，這引發了大量的隱私問題。

For better or worse, ads in the pursuit of clicks have helped shape the Internet into its current form, and they will likely continue to influence it for years to come.

不管是好是壞，追求點擊量的廣告已經幫助塑造了互聯網目前的形式，它們很可能會在未來幾年繼續影響它。