Do you have one of these, of course not this thing is five years old

你還有這玩意兒嗎? 當然沒有 那是五年前的事了

now everyone's got on of these

現在人手一支這個

Can you imagine how much genius and focus it took to turn a music player into

你能想像嗎? 短短五年內 要從音樂播放器 轉變到

a hand-held computer phone, GPS remote control for everything in life in just five years.

手持智慧型手機、全球定位系統 等等生活中眾物 需花多少的腦力付諸於此?

Seriously

說實在地

The thousands of people who made this thing had to solve thousands of problems

上千位製造者也需解決成千個問題

that literally could not have been solved five years ago.

字面來看 這些問題當然不是五年前就已解決

That's what people can do when the motivated to find solutions to problems.

所以他們才要找出問題的解決之道

But the problems we've been busy solving are not the problems that most need solving.

不過 我們一直忙於解決的問題 並不是最急需著手的

So much focus has gone into faster, cheaper, newer.

大多流於 要快 要廉價 要新穎的迷思

That we've actually lost ground on things like safer, healthier and more fair.

事實上我們卻忘記了 要安全 健康 及更公道的根本

It's easy for getting better and better at playing the wrong game.

錯的遊戲中要精益求精相當簡單

And, in many ways this system is a lot like a game, but with very high stakes.

這體系在許多方面 雖然像是個遊戲 但也伴隨相當高的風險賭注

Just like a game our economy was designed by people

例如 我們的經濟像是個被有心人士所設計的遊戲

to get everyone to play by certain rules

行內的人士遵守行規

and like a game it comes with instructions telling us what the goal is.

就如同附加遊戲手冊 說明目標為何

Think about the last time you played a new game

回想一下 你上次玩的新遊戲

Remember ?

還記得嗎?

The first thing you did was find out what it means to win

第一件事就是搞懂「贏」是什麼

and that guides every decision you make along the way.

接下來 它就不斷地左右你的抉擇

So naturally the solutions most people are working on pursue this game simple goal

自然地 解決問題的多數人 汲汲營營的那簡單的目標

and that goal is more.

這最終目標就是「更多」

More money being spent, more roads being built, more malls being opened, more stuff.

投入更多的錢 鋪建多條路 更多購物中心開幕 等等

That's what economists call growth.

經濟學家稱之為 成長

So we take all the money spent on stuff that makes life better

我們把 提升生活品質上 所撥的經費

and all the money spent on stuff that makes life worse

與使生活品質下降 所花的成本

and we add it together into one big number called GDP.

兩項相加 我們稱此數字為 國內生產總值

We were told that a bigger GDP means we're winning

我們被 GDP數字較高 表示我們贏 的觀念洗腦

So it's the number that thousands of the rules and laws are designed to increase.

之所以有成千的法規立下 是為了使數字升高

But there's a big difference between more kids in school or more kids in jail.

但是 最大的差異在於 是有更多的孩童在校園還是在牢中；

More windmills or coal-fired power plants.

有更多的風力發電 還是 火力發電；

More super-efficient public trains or more gas wasted in traffic jams. deh!!

有超高效率的公眾鐵路 還是 更多的廢氣排放在車陣中；

But in this game of more they are counted same.

以「更多」為準則的遊戲 這一切沒啥不同

Now we can't change a game this dumb one rule or one player at time.

現在我們無法及時地改變遊戲中 愚蠢的規則或遊戲人

The problem is the goal itself. We need solutions that change that.

問題出在目標本身 我們需要能改變它的解決之道

What if we built this game around goal of better.

如果我們以「更好」當作遊戲首要目標呢？

Better education, better health, better stuff.

更好的教育 更好的健康保險 等等

A better chance to survive on this planet.

在我們藍星上 有機會活得更好

That's what we all want. right?

這就是我們要的 不是嗎?

So should that be what winning means.

這應該才是所謂的「贏」

Changing the goal of the entire economy is a huge task.

要改變整個經濟體系的目標是個浩大工程

Of course we can't do it all at once.

當然這不是一蹴可幾

But when we focus on game-changing solutions

當我們著眼在改變遊戲規則的解決辦法時

we gradually make it possible for a new game to be played.

也慢慢地使新的遊戲成為可能

To do that we have to be able to tell the difference between a game-changing solution

我們要能夠辦別　改變遊戲規則的方法

or just a new way to play that old game of more.

與僅僅以新手法　操弄過時遊戲規則之間的不同

For example,let's look at two solutions to one of the many problems we face today.

舉個例子　看看現今我們所面對到許多問題所下的兩種方針

The scourge of plastic packaging that everyone knows is a disaster for the planet.

大家都知道塑膠袋對地球的蹂躪是種災難

Especially the oceans.

尤其是對海洋

And, here are two groups of people with very different ideas of solutions to the plastics' problem.

有兩個對照組　對次提出非常不同的見解

These guys decide that enough is enough

這群人認為夠用就好

and they start by launching a citizen campaign to ban the plastic bag in their community.

並開始在社區發起禁用塑膠袋的活動

these guys have a different solution.

另一群人又有不同的方法

They start a business that gives people's gift cards to buy stuff if they recycle their plastic waste.

他們刺激經濟　顧客如果回收塑膠廢棄物　則給予禮券回饋

Both of these are happening right now,

現今　這兩種現象都正在發生

but only one if them changes the game.

但僅有一方真正改變遊戲規則

The gift card solution does keep some plastic out of landfills and incinerators.

給予禮券的方式　確實讓塑膠物品　拒掩埋場與焚化爐於千里之外

But it creates more plastic by encouraging people to buy more stuff.

但也同時因鼓吹消費　而增加更多塑膠棄物

Even worse,it teaches that more consumption is the right reword for being a good citizen.

更糟的是　這把好市民與更多消費行為之間劃上等號

Making it even harder to think outside that old game box.

要跳脫舊式框架思考是難上加難

The 'ban the bag' solution is harder to achieve,

禁用塑膠袋更難以付諸實行

but it's a game-changer.

不過卻真正地改變遊戲

Why? Well by volunteering their time these citizens are declaring that

為何？一段時間後　這些市民表示

there's something more important to them than just earning and spending more.

有比僅僅賺錢與更多消費更重要的事

To win this campaign these citizens are gonna have to team up with

為了實踐此活動　這些市民需和有遠見的企業並肩合作

forward-thinking businesses offering alternatives to throw away plastic packaging.

針對丟棄塑膠包裝物　提出替代方案

They're gonna have to build power to fight back against the American Chemistry Council.

接著要提振勢力 對曾替塑膠垃圾製造公司

Which is lobbies for the company’s that make all that plastic junk.

進行遊說的美國化學委員會 提出反擊

And they're gonna have to get out and talk to their neighbors and friends

再者他們須跨出社區 告訴鄰居朋友

inspiring yet more people to begin to question the old game.

以啟發更多人 省思我們的舊遊戲

This is exactly what's happening in towns and cities all across the world

這正是全世界大小城鎮正在發生的

and they're winning.

而他們贏了

But can banning a few million plastic bags transform the goal of the game.

難道禁用了幾百萬個塑膠袋 真地可以改變舊遊戲的目標嗎?

By itself no,but in combination with millions of others working on

靠單一力量當然不夠 但如果再和上百萬個真正地關切

game-changing solutionsthat they care about, YES.

改變遊戲計畫的人一起合作 那麼答案是 Yes

Together these solutions are beginning to turn the tide.

綜合起來 這些解決辦法才開始扭轉情勢

As people build power to change the game

當這些人勢力崛起 開始改變遊戲時

their citizen muscles grow.

國民也一並硬了起來捲起袖子

They work to ensure the local solutions they create get copied in scaled up.

在實踐的同時也確保地方措施的力量層層而起

And when they see the solutions getting blocked by corporations with way too much influence

遇到其它手腕強大企業的阻撓力量時

they team up with other solutionerias to fight for real democracy

他們則肩並肩 為真正的民主而戰

by the people, for the people.

所謂的民治與民享

Gift cards will never do that but thousands a citizen campaigns can.

這是禮券所做不到的 不過成千的市民卻可以

Whenever I'm asked to join in a solution I want to know if it's transformational

只要有求於參與任何計畫 我會先問是否有任何扭轉現況的可能

will it change the goal.

能夠改變目標嗎?

To figure it out I use the word GOAL

來了解一下我說的關鍵字: GOAL

I want to know that it G-gives people more power

G 代表Give 給予人民更多力量

taking power back from corporations to build democracy.

企業主放下身段建立民主

O - opens people's eyes to the truth that once basic needs are met

O 代表 Open 人民睜大眼看清事實 基本需求一旦滿足

happiness and well-being don't come from buying more stuff

快樂與樂活並非來自於更多的消費行為

but from communities, our health and a sense of purpose

反而來自於群體間向心力 健康的軀體 與有目標的生活

A - accounts for all the cost it creates

A 代表 accounts 指包括在人民與土地上

including the toll it takes some people and the planet

所花下的成本

In other words it internalize it's cost instead of externalizing them

也就是說 如今大多企業的所做所為

as most businesses do today.

是內化而非外化成本的行為

L - lessens the enormous wealth gap between those who can't even meet the basic needs

L 則代表 Lessens 縮短那些無法湖口 與那些

and those who consumed way more than their fair share.

消費多於真正所需的人們 之間的貧富差距

When I see solution that does all that or can be redesigned to

當解決方針符合這四個目標 或可作些許調整

I'm in. And they're popping up everywhere.

我願意加入 人民也如雨後般春筍挺身而出

Like the Evergreen cooperatives in Cleveland.

例如在克里夫蘭的常春藤公司

Where worker owners are running green businesses.

員工與企業主一同 綠活企業

A laundry, a solar company and a super productive urban farm

洗衣公司 太陽能公司 與高產量的都市農場

that are healthy and safe.

是健康而且安全的

They provide secure jobs to people that the old game has left behind.

他們提供安全的工作機會 給予被舊遊戲所遺忘的人們

We all know we need to get businesses out of our democracy.

我們都知道要把商業拒於民主之外

But cooperative go even further bring democracy into the businesses.

不過 企業卻將民主概念帶入商業行為

Sustainable,democratic, equitable.That's a game-changer.

永續 民主 公義 這就改變了舊遊戲

Or in Capennori a town in Italy where local citizens working with businesses and governments

在義大利一城鎮 卡潘諾當地的市民與企業 政府一同合作

are not just seeking to manage waste better

他們不僅尋求 管理廢棄物更佳的解決之道

but they're questioning the very inevitability of waste.

更質疑廢棄物的不可避免性

They're promoting solutions to waste not with expensive techno fixes

他們更提倡 不用昂貴的科技 處理廢棄物

but by working together as a community to reclaim compost for the soil,

反到利用社群力量取得土壤所需的生質物肥

to find reusable substitutes for disposable products

替拋棄式用品 找尋可重複使用的方案

and then to put discarded material to good use.

再將已丟棄的物材做重新利用

They've already reduce some wast by eighty-two percent

這樣已經減少了82%的廢棄物

while creating jobs and building social fabric.

同時創造更多工作機會 也建立社會網絡

And how about the new trend of collaborative consumption

另外 共同消費的新趨勢聽起來如何?

formerly known as 'sharing'.

先前稱作 「共享」

Sharing may sound like the theme of Barney song

乍聽下像是 小博士邦尼的主題曲

but think about it, it's a huge challenge to the old game.

想一想 對舊遊戲這真的是一大挑戰

It gets as off the treadmill of 'More-More-More',

像要關掉 更多 再多 再更多的慢跑機一樣

conserves resources, gives people access to stuff they otherwise couldn't afford and builds communities.

維護資源 提供物資給無法負擔的人們 與建立網絡

what's it look like?

這看來像甚麼?

Bike share programs in major cities,

在大城市的公用腳踏車

online platforms to let as share everything from our cars to our homes to camping gear.

網路分享平台 從汽車到露營工具應有盡有

In my town the public library system lends out tools.

在我城鎮的圖書館 甚至外借工具

There's just no reason that every house needs its own power drill,

如果我們可以共享 那麼家家戶戶人家各有一台

crème brûlée torch, scanner, wheelbarrow,a bike pump when we can share.

電鑽 焦糖布丁用的火炬 掃描器 獨輪推車 打氣筒 實在不合理

As transformational solutions like these gains traction

當這等的轉變方針走過並留下痕跡後

we will reach a tipping point. If we keep focused on the new goal of better.

我們會昇華到一個境界 如果我們持續地致力於 更好的新目標

Without a new goal all the work we're doing to build a better future will be

若沒有我們致力於的新目標 要建造一個更好的未來

A not enough and B really hard.

要嘛 後盾不足 要嘛 實在有夠困難

Too much genius and focus will continue to go to solving problems like iPhone battery life

當威脅人類生命的問題失控時

while the problems that threaten human life spin out of control.

太多的腦力 依然繼續付諸在解決iPhone電池壽命這等問題

Five years ago when we made the story of stuff

五年前 當我們製作 「東西的故事」影片時

we started building a community of people who sensed that something was really wrong with this old game.

我們結集一群有意識到現況的一群人 建立了社群

We agreed there was a problem.

我們一致認為這出了差錯

Now it's time to build the solutions.

現在是找出解決辦法的時候

Solutions that won't just change a few of the rules but will change the entire game.

不僅僅改變部分的規則 更改變了整個遊戲

Wanna help? Come on let's do it.

想助一臂之力嗎? 來吧! 做就對了