Name: 商業計劃書:撰寫商業計劃書的例子和最佳實踐。 (Business Plan : Examples and Best Practices of Business Plan Writing)
Uploaded: 2021-01-14T05:05:31.000Z
Duration: 15 min 2 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

today we're joined by doctor Steven Gedeon

to discuss the proper techniques to business plan writing. Thanks for joining us Steve

Steve you have started over a dozen companies venture capital firms

Can you tell us about your most recent company

i haven't started over a dozen i've been the CEO, turnaround or started over a dozen

My most recent company um... probably would've been 3DNA we raised

and it's the number one download in our product category for the last year and we grew the

company to over a million in revenues and over twenty employees before

declaring victory and moving. Ian: Congratulation on your success. Steve: Thanks

and you have also started a number of venture capital firms  correct ?

yes of the largest would've been are hundred billion million dollars US VS program

I was also involved with starting a couple of smaller seed venture capital firms as well

so you had both perspectives, You have asked for money as an entrepreneur

and you have spent someone else's money as a venture capitalist. Can you tell us about the different perspectives ?

It really doees give you different perspectives

When it's your baby and you are passionat about it. You don't understand why don't these idiots get it

and then suddenly the next week on the other side of the table going wow why don't these entrepreneurs get it

All I want is a simple answer to this, this and this

so yes it has given me a really intresting perspective on the both buy and sell side of the transactions

and now you teach business plan writing correct ?

perspective. I thinnk Confucius said  something like; to really understand something

you know if you hear something you learn a little bit if you do something

but to learn the best you have to teach somebody else something

so it sounds like a business plan is a useful tool for just the entrepreneur

just to get their ideas on paper ? Steve: business plans play a variety of roles. Certainly

a number of business I have started up, we never had a business plan.I have seen a lot of

well written documents saying don't waste of time writing a business plan

certainly for some businesses you shouldn't waste your time just get out there just do it

why bother write it down on a piece of paper

but business plan certainly play a very key role for certain reasons

so certainly if you're trying to raise financing

promote yourself as a credible intelligent entrepreneur or with the well-thought-out

you know what the money is going to look like, how much you need and why

then people want to see at least something

i would say very few people will read more than twenty, twenty five pages. That would be

a lot of people won't go beyond the executive summary before they make a decision on it

so there is a lot of different reasons to write a business plan

so i'm an entrepreneur and I just decided, I want to write a business plan

What are some strategies that I can get what is in my head right on the paper ?

do I have to think about an outline for everything or should I start right away ?

writing the business plan itself is not nearly as important as the process by which you think

that if you leave if you think through and write through what makes a successful business

and figure out all those things then the business plan will write itself

so when I teach the course for example What I start with  is saying

and surprisingly that's that's hard for a lot of people that's, they talk around it's

it seems clear in enough in their own mind when they try to put down on a piece of paper

the idea get's burried under too many words

you've got to be able to convey what your idea is in a sentance

if you're selling to your mom who loves you maybe three sentances because she will pay attention long enough

but if it's not if you can't clearly articulated

at a paragraph then it's not clear in your own mind

that's that's the first phase of just what is it

second phase i usually go through is i say

as people think about who their customer is

and why they care then they have to go back and change what the original idea was

the idea of being able to really focus on who that customer is

is so important and and and most entrepreners don't get this. What they do is to say

well the problem is you can't sell to women

The thing I like to say to students sometimes is

just pick up the phone call the first person

You stand on  the street corner in a chicken outfit, hey women buy my thing ?!