London based Start Up Pretty Plea has developed sustainable Children's clothing to fit babies through two toddlers.

The clothes supposed an innovative pleat system that expands in multiple directions.

The material can also contract back to its original size, ready to be handed down.

Two younger siblings pretty please founder Ryan Yassin.

So one of the main inspirations behind this was my background is an aeronautical engineer where I specialized in deployable structures for nano satellites.

This involved a lot of research into origami structures and folds and stowing away as much material as possible into small gap and then having that deploy out in space.

Onda, that has really filtered down into this design.

Yes, in says, a child of nine months can continue wearing the same item of clothing until the age of four, going through seven distinct sizes.

It not only helps Mom and dad save money, but it also reduces the environmental impacts of the fashion industry.

Pity plea exists because the fashion industry is the world's second largest polluter, Onda.

We already know what one of the solutions isn't.

That is to extend the life and use of clothes, and that's the best way we can reach our carbon water and waste emission targets by 2030.

Pity Plea has done this by focusing on a very new shoes, a group which is Children on designing clothes from the ground up to grow with them.

The company is now experimenting with Prince to hide daily stains on exploring the possibility of expanding into adult where.