Placeholder Image

Subtitles section Play video

  • In mid-2013, the art industry in Spain suffered one of the hardest blows ever

  • The government decided to raise the the tax for theatrical shows from 8% to 21%

  • resulting in the greatest loss of audience in living memory

  • 30 percent less public in just one year

  • People returned to consume 'Proven' entertainment en masse such as American blockbuster...

  • Faced this reality, the independent theater company Teatreneu decided to look at the situation with humor and invented something:

  • PAY PER LAUGH

  • The first comedy theater when you only pay for what you consume

  • The first comedy shows when you only pay for what you consume

  • we fitted each seat with a facial recognition system that detects the smile

  • and propose of the following deals spectators entrance will be totally free

  • if the show produces no laugh, you don't pay anything

  • something that living in these days and age is quite reasonable price

  • however, if you laugh you have to pay for the smile. each smile produces thirty euros cents

  • something that living these days and age is quite reasonable price

  • we changed you for this one!

  • but the end of the show

  • spectators check their laughter account before paying and even share it on social networks

  • and so that no one would cry for having laugh more than they could afford the maximum amount to pay

  • was 18 laughs for 24 euros the average price per ticket increased by 6 euros

  • the system was covered by the main national meida outlets

  • and this produced 35 percent more spectators

  • each pay per laugh show produced 28 thousand euros more ticket money than was normally taken

  • currently the system is being copied in other theaters in Spain

  • a mobile phone app was created a system of payment and the first season ticket

  • was launched for the number I've laughs not shows

  • we should also not tried of the pay cry

  • or pay what the fuck system

  • (what the fuck....)

  • or... maybe not

  • Pay Per Laugh The first comedy shows when you only pay for what you consume

In mid-2013, the art industry in Spain suffered one of the hardest blows ever

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it