Name: LinkedIn線索生成培訓。一個奇怪但有效的方法 (LinkedIn Lead Generation Training: A strange but effective approach)
Uploaded: 2021-01-14T05:07:03.000Z
Duration: 12 min 6 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

過去簡單式

what if I told you that sharing relevant content on LinkedIn

probably won't get customers actually talking with you about what you're

unfortunately it's true hi I'm Jeff Molander and

in the next 15 minutes total despair I'm going to share with you information

that you've probably not heard before because frankly

I'm not going to waste your time preaching what I think will work for you

instead I'm just gonna show you how behind using LinkedIn

to build my business I'm going to show you an effective approach

I learned this the hard way I admit it on my own

and also from others who figured out on their own to up

okay I'm not afraid to tell you that I failed on LinkedIn

and for longer than I carry actually admit now here's why I failed

I was doing what most sellers are doing on LinkedIn

I actually believed that sharing relevant content on LinkedIn

we create sales leads for me but it didn't

because the fact is this being seen as a trusted

expert by your customers is the goal it's the reward

it's not the strategy it's the outcome of a successful strategy

okay so what is the strategy what the highest level

and direct response copywriting now before I get into the details

let's just take a moment and agree on the goal okay

when using LinkedIn to find new customers whether you're using your

email messages or discussion group you need to

attract customers get them to engage with you

and the part that most sellers are really struggling with

get potential customers to respond to you

getting customers to engage work scepter connection request

is really nice but you need to get them talking with you

in a way that gets them desire something from you

so let's say you're getting customers to check you up in a

and LinkedIn group that's great but having them reach out to you privately

what it is that you're selling oh yeah that's what I like

then sharing relevant content okay it takes a combination

up sharing knowledge that a solve the problem

to want more from you to say hey I never thought about it that way before

how can I get more advice like that or you want them to kinda wonder

what else businessperson maybe able to help me with

because once you tap into their fear their ambition or their goal

you were able to help the prospect kinda navigate toward what it is that you're

by acting on that reaction that you just created

okay I know someone you're wondering what the heck is social selling Jeff

well can you really frank with you it's nothing

back terribly new please don't let all the hype around social selling trick you

this is technically complicated or that it's gonna be dangerous for you

it's not successful prospecting with LinkedIn

is all about one thing getting response from those qualified buyers

well you agree with me that engagement is not the goal

yes or yes from now I know that marketers

say that that that is the goal but it's not

engagement is actually an opportunity to create

you're just wasting your time now as you may know I'm a social selling trainer

I know it sounds sexy but what I teach what I'm about to show you right now

is a very sexy at all but it works it creates

leads from my business and for my clients because

as a small business owner myself I know what gets

you paid it's what gets me paid its have not engagement

it's not your image it's not your personal brand

your boss measures you based on leads so let's keep it really practical

attention engagement and simple repeal way

okayed here is the secret sauce that no longer

it's going to be a secret for you okay the fastest way to get customers to

on any social platform is getting them intensely

by peking customers interest in what you have to say

by enticing them to reach out and ask the questions that

you want them to ask you you can lead a discussion

I know you're going that sensible all that's the beauty of it

success principle number one involves getting back to basics

solving customers problems now here's what I mean

forget everything you've been polled about social media like how you should

be using it to tell stories about your business

or humanize yourself and if you're not using LinkedIn much yet

prospects don't care that much about your story or your corporate culture or

anything about you they're very selfish they're just like all of us

what they care about most is overcoming the challenges that they face

or avoiding the risk that they need to take or finding a really cool shortcut

to achieving their ball faster this is where to start on LinkedIn

is there a best day or time to post discussions and comments

yet but don't worry about that yet first things first

focus on what matters to your customers first

okay success principle number two is designing