ahead here on your i'm working and her or i can prove philadelphia

with david brinkley program

never could provide improve villanovan meeting

nikon calendar provisional loan and performing

going to be an ongoing goldberg rewarding but the important point median

income

in fact even it'll be different than here in britain

leaving out things about unlike what happened here

drafter of the love mindy

he's the author of the popular vote nandini could result in gradebook

powerful linkedin profile

faculty walking on diana tried to break free from corporate america

dalelro

he started the warden

with the goal helping with individual letter of the internet

martin

right before the experiment in pokhara movie

downloaded negro dot com where he helped individual from around the world rendell

gotten

signed here dot period radio

than what we've been going on here

this illness

and thank you and one for joining us in the scandal hang out

uh... what i'm going to do today is i'm going to talk to you guys all about five

secrets steps to pumping up your linkedin profile

but you know the first thing we really do need to talk about is what i what why

is it important for you to making your linkedin profile look great and really

the answers is really simple and that is

one ellington is the largest

professional social network out there today

and when i say the largest a lot of times people they said oh but what about

face but they spent just hit a billion

it's true and it does not have a billion users but what they do have is a

fantastic demographic of professionals and so

went in his professional you're not going to see pictures of kittens you're

not going to be here about enough people talking about their kids soccer teams

linkedin is at the really professional

social network and what we found is

ninety five percent

of companies today are using social networking

to flying

employees to find uh... talent they're using it for equipment purposes not that

ninety five percent

eighty percent are using linkedin

their using linkedin to find talent they're looking

at linkedin to learn more about you they're using it as a research mechanism

and but the following

what's really going to shape

what they think of you and knowing this it's it's absolutely imperative that you

put your best foot forward weekly

and so

let's

let's into i'm going to pull up on my screen uh... a picture of two different

uh... legion profiles just so we can try to get an idea of what it is that

uh... you know people are seeing

how does that look mark a sea etc

so really the question to ask yourself is to be one of the we've gotten gene

on the left with ashes on on the right

and what gene has done is

she's she's taken uh...

every unattractive photographic posted dot

uh... chichi in just two used her title in her

her company

four the headline in and she copied and pasted

correct in that

and and that was it in

and that's what she's choosing to represent herself online

on the other hand releases i'd and there's something about this guy's

profile that really looks different it's it's attractive it's compelling but you

know you look at it and you want to read more

and this is an optimize profile

and what a lot of people ask me is so what what makes his eyes

such aid good-looking profile why is his

really standing out

and let's let's talk about that look let's look at his own little bit more

closely

one of the things you're going to see is he has a professionally taken

photographs he looks friendly he looks clean you it's approachable he lets

well-adjusted is are all we'll be coming

things he's got an attention getting headline

uh... and not only that he used to keep a little

icons in there to really catch the eye he's got complete experiences that are

keyword rich

he has wanted connections he has his website listed and he's got a customized

euro and if we drop prices down he's got a really compelling interesting summary

and a clear call to action

so what

this is what makes eight a profile really stand out

and so

let's go through this five secrets text

number one

you needed include profile picture in fact i'm going to say to you need a

professionally taken photographed it

absolutely worth the investment and it really is an investment into your future

now let's look at these these profile pictures we've got some profile pictures

on the left and we've got some on the right

and uh... i don't have to tell you it's the ones that are on the left but i want

you to eighty four

notice how everyone is smiling

you can see there are teas it's it's really it's uh... it's a focused and on

them there's no one else on the picture and they look friendly let warranty with

approachable they look confident they look happy

are eight this is what you want to in four

on the right

we have a man it with a parrot on

his head

not big

but i do you have ok also we've got a woman posing with in wedding cake we've

also had a picture of a man eating a sandwich a woman who looping

i don't have to tell you that these are not

these are probably really good photos voters that may be belong in an album on

face book but they do not belong as your profile picture

yeah home

then he won't be home who ho with me

groups on on your week uh... intestine kind of percolate meaningful

torrentportal

what you know

the will regain given

you're making profile and now he can read me

complement of dr all that's fantastic question

so if

if we think about it this way

let me take my screen cher off

derriere so thing it this way trait you work resume is your professional past

it's what you've done

uart your linkedin profile as your career future it's really your sales

tool it's you were online presence but something that anyone can find on you

and it should be compelling and interesting it should be something that

really sells you know and it compels a person to pick up the phone

to learn more about you and then at that point he can request your resume for

that granularity that detail

artichoke

it's two different homes

it's not something that you want a copy n paste and and truthfully i know that

when i started with linkedin years ago back in two thousand five

you know i was confronted with the linkedin profile would you do

i copied and pasted my resume i thought i did a great job

you know that's

your resume

it's not known as being something that's

interesting

something that's really sales e

and it doesn't compile anyone so you really want to think of these things as

two separate items they should support each other

but your linkedin profile really is your career future and it's it should be

impressive and it should be interesting

handed back to my

mice my screenshot

here with me

account

item number one let's get a good profile

and then immediately moved to the next slide

and the next one is

our number two is we need a compelling headline

aren't the headline that's in the very top of your profile its right under your

the name and it shouldn't be interesting

now yours

the one of the default is just your title anne's

uh...

and your company and that's awesome compelling audits boring you really want

to stand out from the crowd and and the witness stand out from the crowd is

too

tend to use the headline that's like a headline in the newspaper at it may lead

make someone want to learn more to read more about you

or let's just look at your lamar does in the lower right hand corner

innovative ita expert helping companies recognize and apply technology solutions

i t strategist and change manager

one he's infuses keywords two there's a clear result was working with them three

it's something that

really makes a person say well this this guy stands out from the crowd i wanna

learn more about him

and actually i'm getting some annette messages from twitter here

i'm one of the questions that just came in is how do you get those

symbols

and the symbols i think they were friends you are the stars in the air i

was in a little crowned and the way you do that guises it's really very simple

just get yourself to linkedin

visit my linkedin profile

and you'll see that i've got tons and tons of different bulletin star is

riddled after out my profile copycat

just highlight that symbol that you like that's the star or the arrow or the

crown there ever is just

highlighted

copy at you couldn't right now is clicking

hit copier it control cn your keyboard

but once you copied and pasted anywhere and you can pre-set right back into your

wellington profile info outlaw you have a symbol and i catch in visual statement

to your profile

right now with your headline by no it's not easy guys i really know it's not

easy to come up with a would be good

interesting headline

and so and today four i_t_t_ pros members

and anyone who's watching this broadcast you can get uh... myfree

linkedin headline generator and it is eight eve book and

in five minutes flat it's going to be quickly take you through the steps to

come up with a really sexy eye-catching

interesting headline that's going to draw opportunity to u and the way to get

it is all you need to do is point your browser to linked end dash make over

com and in the right side but you're going to seek a picture of my linkedin

headline generator but just putting your email address

hit answer and to your inbox you will get a link to the link to headline

generators all you need to do sign up for my mailing list and you'll have

access to really

easy way to get to you really sexy interesting wynton headline

right phillips keep them in on 'cause we don't have a lot of time

ascent and the one with a really good looking professional photograph

number

to with kevin really interesting headlining your knees when we did have

one generator to do that number three is

customize here you are out customize your linkedin

and profile u r l and sheer we have eight

latley profile of someone who just simply copied and pasted their resume

and uploaded a picture of him with his kids

we're not gonna say anything about this profile about what you will notice is

rate here is

his linked to his

public profile and it's not customized

it's just a jumble of letters and numbers in fact you can know if you need

to customize your your you are out because you'll notice there's no word

pod is in their the word public is in there

that means you need to customize your you are all and the way to do that as

you just can't speak edit profile screen of your linkedin profile and if you look

just right underneath the picture is going to be a little uh... only here

that says edit

once you click excuses follow the steps but from there you just said protecting

your name

or even on what's going to happen is the direct link to your linkedin profile

will not be this jumble of letters and numbers but in fact it'll be winding dot

com forward slash in forward slash

bill o'brien or

were climbing or four slash

donna sir do and this is

eight easy way to market yourself because now you have this really