MARTY?

>>?

WHETHER OR NOT YOU'RE NOT

LOOKING FOR A JOB, TURNING TO

LINKED IN.

WHO YOU ARE, WHERE YOU WORK AND

WHERE YOU WENT TO SCHOOL.

YOU HAVE TO KEEP IN MIND, THOSE

ARE KEY POINTS, TO ESTABLISH A

PERSONAL AND PROFESSIONAL

CONNECTION.

KIMBERLY PHILLIPS TALKS TO ME,

HOW TO CREATE THE PERFECT

LINKED IN PROFILE.

YOU BELIEVE EVERYBODY NEEDS

ONE.

>> I THINK EVERYBODY NEEDS A

LINKED IN PROFILE.

WHETHER YOU'RE LOOKING FOR AN

OPPORTUNITY.

I THINK EVERYBODY IS HOPING TO

BE DISCOVERED AT SOME POINT;

RIGHT?

YOU SHOULD HAVE LINKED IN

PROFILE.

IT'S A PROFESSIONAL PROFILE YOU

HAVE ON-LINE.

EVEN IN TERMS OF SEARCH, YOUR

-- YOU KNOW, LINKED IN WILL

COME UP ABOVE FACEBOOK.

>> WHAT WE ARE LOOKING AT IS

HOW ONE SHOULD PUT THEIR

PROFILE TOGETHER.

>> AFTER THEY ARE LOOKING AT

YOUR PROFILE PICTURE, WHICH

MAKES SURE, YOU HAVE TO HAVE A

PROFILE PICTURE.

LINKED IN ACTUALLY SUGGESTS,

YOU'RE 11 MORE TIMES LIKELY TO

GET YOUR PROFILE VIEWED IF YOU

HAVE A PROFILE PICTURE.

>> EXACTLY.

>> AND FAMILIAR FACE.

>> THERE YOU ARE, MARTY.

I WAS IMPRESSED YOU DID HAVE A

PICTURE.

YOU WERE SAYING, YOU DON'T HAVE

MUCH MORE THAN YOUR PICTURE ON

LINKED IN.

>> I HAVE TO DO SOME WORK.

>> NO SELFIES.

AND ALSO, YOU SAW A FEW MOMENTS

AGO, IN TERMS OF THE SUMMARIES.

THAT'S THE SECOND THING PEOPLE

OUGHT TO SEE.

IT'S SECOND TO THE PICTURE,

IT'S REALLY, REALLY IMPORTANT

BECAUSE THAT'S THE POINT WHERE

THEY WILL ENTICE YOU, YOU WILL

ENTICE THEM TO DIG A LITTLE BIT

DEEPER INTO THE PROFILE.

RIGHT THERE, MAKE SURE IT'S IN

FIRST PERSON VERSUS SECOND

PERSON.

MAKES SURE IT'S MORE THAN 40

WORDS.

THAT'S LINKED IN BASELINE.

>> THIS IS NOT TWITTER.

>> YOU'RE NOT LIMITED.

>> 114 CHARACTERS OR LESS.

AND MAKE SURE YOU HAVE KEY

WORDS THAT MATCH A JOB

DESCRIPTION IN YOUR POTENTIAL

FIELD.

ALWAYS HAVE A CLOSING LINE.

WHETHER YOU'RE LOOKING FOR A

JOB OR OPEN TO OPPORTUNITY THAT

IS ARE OUT THERE, YOU WANT TO

MAKE SURE YOU'RE APPROACHABLE.

>> WHAT DO YOU THINK IS THE

BIGGEST MISTAKES PEOPLE MAKE

WHEN THEY GO TO LINKED IN AND

START PUTTING THEIR PROFILE.

>> I THINK IT'S SIMPLY NOT

HAVING A PHOTO.

IF YOU THINK ABOUT IT, IF

YOU'RE LOOKING AT A HOME AND

LOOKING FOR LISTINGS, THAT'S NO

PICTURE, YOU AUTOMATICALLY

THINK, THERE'S SOMETHING WRONG

WITH IT; RIGHT?

>> WHAT ARE THEY HIDING.

>> EVEN DATING SITES, EHARMONY,

MY CUTE FRIEND, APP.

>> AND WE WERE LOOKING AT THE

PRODUCER.

WHAT DO YOU THINK OF HER

PROFILE.

>> SHE AND I TALKED ABOUT THIS.

WE WERE PREPARING.

ONCE SHE HAD A SELFIE OUT THERE

AS HER PHOTO.

>> NOT A GOOD IDEA.

>> NOT A GOOD IDEA.

ALSO, SHE HAD WRITTEN IN THIRD

PERSON VERSUS FIRST PERSON.

YOU KNOW, IF YOU THINK OF THAT

IN PARTICULAR, A LOT OF PEOPLE

ARE CONCERNED ABOUT PUTTING IT

IN FIRST PERSON, AS THEY DON'T

WANT TO COME ACROSS AS BEING

NARCISSISTIC.

AND IF YOU WERE IN AN

INTERVIEW, I WOULD NEVER SAY,

NICHOLAS IS A CAREER EXPERT IN

CHANNEL 4. I'M A CAREER EXPERT

IN CHANNEL 4. I'M PROUD OF WHAT

I DO.

IF YOU DO THAT, TAKE A LOOK AT

HERTZ IN COMPARESON TO MINE, I

HAVE CAREER HIGHLIGHTS, IN

FIRST PERSON.

MORE THAN 40 WORDS.

AVE CLOSING STATEMENT ON THERE.

I BELIEVE WE HAVE THE CLOSING

STATEMENT.

IF WE CAN PULL THAT.

YOU'RE LOOKING FOR A JOB, HEY,

I'M BEING LOOING FOR THE

OPPORTUNITY, APPROACH ME OR

CONTACT ME FOR THE

OPPORTUNITIES.

>> THERE'S YOURS.

>> AND THAT'S YOUR CLOSING

STATEMENT.

>> IT DOESN'T HAVE TO BE VER

BAY TIM.

I'M ALWAYS OPEN TO CONSIDERING

NEW IDEAS AND NEW

OPPORTUNITIES.

>> THE BOTTOM LINE, THE FACT,

YOU NEED TO PUT SOME THOUGHT

INTO THIS, NOT SOMETHING YOU

TYPE A FEW WORDS AND LET IT GO.

>> ACTUALLY, HI A LITTLE HELP

AS WELL WITH MINE.

COY ACTUALLY HELP OTHER PEOPLE

WRITE THEIRS.

WHEN IT COMES TO MY OWN, I

THINK A LOT OF PEOPLE

EXPERIENCE THIS AS WELL.

IT'S TOUGH TO TALK ABOUT

YOURSELF.

YOU'RE TAUGHT FROM A YOUNG AGE,

ESPECIALLY WHEN PEOPLE ARE

TAUGHT, DON'T BRAG ABOUT

YOURSELVES, BE HUMBLE.

ON LINKED IN, IT'S NOT TIME TO

BE HUMBLE MUCH YOU WANT SOMEONE

TO DISCOVER YOU.

>> YOU'RE ALSO LOOKING FOR

VOLUNTEERING EXPERIENCE,

ANYTHING TO SHOW THE WELL-

ROUNDED PERSON THAT YOU ARE?

>> RIGHT.

DEFINITELY.

42 PERCENT, ACCORDING TO LINKED

IN, 42 PERCENT OF HIRING

MANAGERS CONSIDER VOLUNTEERING

AND PARTICIPATINGS NON-PROFITS

IS AS IMPORTANT AS YOUR REGULAR

WORK EXPERIENCE.

MAKE SURE YOU FILL OUT, IF YOU

ARE INVOLVED ON CANCER EVENTS,

LEUKEMIA LYMPHOMA, IF YOU'RE A

GREAT FUND-RAISER, IT MEANS

YOU'RE A GREAT SALESPERSON AS

WELL.

IT SHOWS SOME GOOD KEY SETS.

>> ONE THING WE HAVE ON THE

SCREEN, WHAT'S SOME MISTAKES

PEOPLE MAKE.

>> OVERUSING BUZZ WORDS.

EXTENSIVE EXPERIENCE.

I'M INNOVATIVE, MOTIVATED,

RESULTS ORIENTED AN IN CREDITED

-- INCREDIBLY DYNAMIC.

JUST DON'T STRING THEM TOGETHER

AND MAKE SURE YOU DO ADD ICON

TACT.

>> ALWAYS A GOOD IDEA.

>> THEY DO STRING THEM TOGETHER

ON-LINE AND DOING RESEARCH FOR

THIS.

I SAW QUITE A BIT OF THAT.

>> DID YOU.

>> YEAH.

SOME TIPS TO REMEMBER AND SOME