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  • total is rebranding.

  • The French oil major henceforth wants to be known as total energy, subject to approval by shareholders.

  • It's new Name is meant to signify a move away from dependence on crude.

  • The firm wants to grow its presence in renewables and electricity generation instead.

  • News off the rebrand came as Total announced a huge loss in 2020 it plunged to a deficit off $7.2 billion.

  • Like rivals, it's being hit by a slump in demand for oil over the course of the year.

  • That forced it to take impairments off around $10 billion.

  • Strip out one off items, however, and Total actually beat forecasts in the latest quarter.

  • One analyst called it a rock steady showing in a tough period.

  • Rivals, including Shell, have fared far worse now.

  • Total Chief Executive Patrick Pouyanne says the firm is expanding in renewables as fast as it can.

  • The company has already spent more than $2 billion on acquisitions in the sector this year.

  • He expects to have another $60 billion to finance over the next decade.

total is rebranding.

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