spoke to the challenges the company faces in marketing its new console, the Wii U.

Nintendo has sold just over three million Wii Us worldwide so far, which is less than

the company expected.

Iwata says:

"It has now become clear that we have not yet fully communicated the value of our product,

we will try to do so before the software lineup is enhanced and at the same time work to enrich

the software lineup which could make consumers understand the appeal of Wii U."

Nintendo also plans to address some of the concerns that people who did buy a Wii U have

with the system. Iwata continues:

"We are receiving many comments and requests from consumers about issues such as the time

to start up the system and switch between software, and the duration of the initial

system update. I acknowledge that we will need to further increase the appeal of the

platform through the system updates we have planned for this spring as well as this summer."

So Nintendo's plan to sell more Wii Us is to improve its messaging to consumers -- but

not to lower the price.

Currently, the Wii U is available in $300 and $350 models, and that's where the prices

will stay for now. Iwata says:

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing

cost, so we are not planning to perform a markdown. I would like to make this point

absolutely clear."

Roger that, Iwata-san.

For more on all things Nintendo, stay tuned to IGN.