There's tons of choices that we have in our toolbox to convey the story, but where are we emotionally, and what's the most effective way to tell that to the audience.

At a particular point in the story you want to emphasize certain emotion, and the way to do that is the way you stage your actors and where the camera's placed.

So, if it's a really emotional moment between two people, we can move the camera in closer to their face to really feel them speaking to us in the movie theater.

So, that's why I always cry in Pixar movies?

Who knew this many virtual choices on a virtual camera could cause so many real emotions.