You want to do it and although each one is a headache,

it's there to be solved.

It's a mountain to climb, mountaineers have that disease

and we have that.

We were a group of engineers

starting to want to make a different type of product,

with better technology

and we've carried on like that.

Things are too heavy, things are too polluting,

things don't perform as well as they should, things don't last as long as they should.

There are just hundreds of problems

in every product.

What we're doing is

trying to do something different and better.

If you always do what you know is going to work,

then you'll have less failure,

but you'll never make a substantive change or breakthrough.

What we're trying to do every day,

is to make better technology and design and develop

better performing products.

I think we've gathered around us a group of people,

who want to do that.