by the weather.

由天氣決定。

It's possible to change your behavior and thoughts Just by changing the temperature

有可能改變你的行為和想法 只是通過改變溫度

of the room.

的房間。

Studies have shown that when people are asked to judge criminal's behavior!

研究表明，當人們被要求對罪犯的行為進行判斷時!

The person in the hot room described the criminal as hot-tempered and spontaneous, while the

在熱室裡的人形容罪犯脾氣暴躁，性格隨性，而

person who was in the cold room believed that the exact same criminal is cold-blooded and

在冷庫中的人認為，完全相同的罪犯是冷血的和

calculative.

計算性的。

Imagine if you are the criminal standing in front of the judge.

想象一下，如果你是站在法官面前的罪犯。

Your future might depend on the temperature of the room.

你的未來可能取決於房間的溫度。

But that's not the only way to manipulate us.

但這並不是操縱我們的唯一方法。

Companies and politicians have been trying to discover ways to manipulate us since the

公司和政客們一直在試圖發現操縱我們的方法，因為

beginning of our existence.

我們存在的開始。

Businesses spend billions of dollars every single year to study our behavior to find

企業每年花費數十億美元來研究我們的行為，以找到

more effective ways to manipulate us to buy their products, vote for them or benefit them

以更有效的方式操縱我們購買他們的產品，為他們投票或使他們受益

in any way.

以任何方式。

So let's try to find how companies and politicians are manipulating us to make more money?

是以，讓我們試著找到公司和政客是如何操縱我們以賺取更多的錢的？

What strategies are they using to fill their pockets at the expense of our ignorance?

他們用什麼策略來填補他們的口袋，而犧牲我們的無知呢？

If you are ready, give this video a thumbs up, and let's start with the first one.

如果你準備好了，請為這個視頻豎起大拇指，讓我們從第一個開始。


 Monetise emotions 

情感貨幣化

After the first world war, many women started getting independent, working in factories

第一次世界大戰後，許多婦女開始獲得獨立，在工廠工作。

like men, and some started to smoke.

像男人一樣，有些人開始吸菸。

Smoking was not popular among women, and it was considered something that only guys do.

吸菸在婦女中並不流行，它被認為是隻有男人才做的事情。

That's when American Tobacco Industry Hired Edward Bernays to get the woman to smoke.

這時，美國菸草業僱傭了愛德華-伯納斯，讓女人吸菸。


 Before him, advertising was simple.

在他之前，廣告很簡單。

When advertising a car, the seller talked about the characteristics of the car such

在為汽車做廣告時，賣家談到了汽車的特點，如

as speed, reliability, and efficiency.

如速度、可靠性和效率。

And did not brainwash the young people of what a great man you become when you drive

並沒有給年輕人洗腦，讓他們知道當你開車時，你會成為一個多麼偉大的人。

Austin Martin.

奧斯汀-馬丁。

No one has even thought that it's possible to manipulate the kids so that they manipulate

甚至沒有人想到，有可能操縱孩子，讓他們操縱

their parents.

他們的父母。


 Bernays understood that when you talk about

伯納斯明白，當你談及

the characteristics of the product, people often think with their minds and make rational

人們經常用自己的頭腦思考問題，並做出理性的判斷。

decisions.

決定。

But when you target their emotions, they make irrational decisions.

但當你針對他們的情緒時，他們會做出不理性的決定。

So, he started advertising Cigarettes as a sign of woman's freedom .

是以，他開始為香菸做廣告，作為婦女自由的標誌。

He took advantage of the feminist movement.

他利用了女權運動的機會。

He hired the woman and organized rallies where these women had to smoke.

他僱用了這個女人，並組織了集會，這些女人不得不在集會上吸菸。

They would say: "Women!

他們會說。"女人!

Light another torch of freedom! 

點燃另一支自由的火炬!

The media quickly spread the word, and Smoking became the symbol of freedom for women.

媒體迅速傳播了這個消息，吸菸成為婦女自由的象徵。

But Bernays did not stop there.

但伯納斯並沒有就此罷休。

He started advertising that on newspapers, radios, and everywhere else.

他開始在報紙、收音機和其他地方做廣告。

This strategy might seem too simple to work, but over the next few decades, one-third of

這一戰略可能看起來太簡單了，但在接下來的幾十年裡，三分之一的

American women started to smoke.

美國婦女開始吸菸。

That's how propaganda became the foundation of modern marketing.

這就是宣傳如何成為現代營銷的基礎。

But of course, the most successful companies are the ones that you do not even suspect.

但當然，最成功的公司是那些你根本不懷疑的公司。

For some reason, we believe that everyone should be on Instagram, drink coca-cola or

出於某種原因，我們認為每個人都應該上Instagram，喝可口可樂或

driving a Ferrari is a sign of success. 

駕駛法拉利是成功的標誌。


 According to Bernays, there are three steps

根據Bernays的說法，有三個步驟

to effective propaganda.

到有效的宣傳。

First, massive repetition.

首先，大規模的重複。

Advertise everywhere for as long as possible.

儘可能長時間地在各地做廣告。

It's important to take as much space as possible in your mind.

在你的腦海中儘可能多地佔據空間是很重要的。

That's why you don't have to look for propaganda, it's already discussed by the people around

這就是為什麼你不必去尋找宣傳，它已經被周圍的人討論過了。

you. 

你。


 The second step is to convince you that you

第二步是讓你相信，你

are a smart, intelligent person who makes decisions independently.

是一個聰明的、有智慧的人，能獨立做出決定。

Because the moment you realize that someone else is pushing to do something, you will

因為當你意識到別人在推動做某事的時候，你會

do otherwise. 

不這樣做。


 The final step is emotional association.

最後一步是情感聯想。

Apple associates its products always with family, happiness, and success.

蘋果公司將其產品始終與家庭、幸福和成功聯繫在一起。

So owning an Apple product means you are cool and successful.

是以，擁有蘋果產品意味著你很酷，很成功。

That's why most people will not realize that they are under manipulation.

這就是為什麼大多數人不會意識到他們在被操縱。

They will give you a million reasons why that handbag is worth 10K dollars.

他們會給你一百萬個理由，為什麼那個手提包值一萬美元。


 2.

2.

Lock you into two false options 


將你鎖定在兩個錯誤的選項中

Have you ever wondered how people in power manipulate the masses!

你有沒有想過，當權者是如何操縱大眾的！？


 Imagine we have some kind of truth and false.

想象一下，我們有某種真實和虛假。

Your job is to remove the truth from the sphere of the view of the person that we are trying

你的工作是把真理從我們所要的人的視野範圍內移除。

to manipulate.

來操縱的。

You don't necessarily have to get rid of it.

你不一定要把它弄走。

You can simply distract people from it by drawing their attention to something else. 

你可以簡單地把人們的注意力引向其他東西，從而分散他們的注意力。


 But humans naturally search and analyze.

但人類自然會進行搜索和分析。

If you leave someone with a lie, the human mind will find an alternative.

如果你給別人留下一個謊言，人的頭腦會找到一個替代方案。

But when you separate the lie into two parts, everything changes (Lie number 1, lie number

但當你把謊言抽成兩部分時，一切都變了（謊言1，謊言2）。

2)  The human mind starts thinking that one of

2) 人類的思想開始認為，其中一個

them is the truth, so it chooses the best option and calms down, thinking that he has

所以它選擇了最好的選擇，並平靜下來，認為他已經

found the truth when in reality, that's just another lie.

發現真相，而實際上，這只是另一個謊言。


 For example, we are told: we either get rid

例如，我們被告知：我們要麼擺脫

of immigrants and get back our jobs or keep them and stay unemployed! 

爭取移民，拿回我們的工作，或者保留他們，繼續失業！"。

The choice is yours! 

選擇權在你手中!

But they don't tell you that you can have both of them!

但他們沒有告訴你，你可以同時擁有這兩樣東西!

They push your mind to choose between two false solutions!

它們促使你的頭腦在兩個錯誤的解決方案中做出選擇！這就是所謂的 "不可能"。

If someone falls under this kind of manipulation, he would not ask himself why he even has to

如果有人落入這種操縱之下，他就不會問自己，為什麼他甚至要

choose!

選擇!


 You are told: socialism or capitalism? 

有人告訴你：社會主義還是資本主義？

But none of these systems can exist without the other!

但這些系統中沒有一個可以脫離其他系統而存在。


 They say: you can either try to get rich but

他們說：你可以嘗試致富，但

be unhappy or stay average and be happy!

是不快樂，還是保持平均水平並獲得快樂!

Because eventually, money can't buy happiness!

因為最終，錢是買不到幸福的!

But they don't tell you that you can be super-rich and super happy at the same time!

但他們沒有告訴你，你可以同時成為超級富翁和超級快樂的人!


 This is often done through 3 steps!

這通常是通過3個步驟完成的!


 First, artificially create a problem that

首先，人為地製造一個問題，即

attracts attention.

吸引人的注意。

The bad guys on the other side of the world want to nuke us!

世界另一端的壞人想用核彈攻擊我們！"。

If we don't do something, we will be destroyed! 

如果我們不做點什麼，我們就會被毀滅！"。

This noise distracts people!

這種噪音會分散人們的注意力!

The problem might be real, but it's often wildly exaggerated! 

問題可能是真實的，但它往往被瘋狂地誇大了！"。


 Then we are given two solutions.

然後我們得到了兩個解決方案。

We either live in peace but under threat or attack that country and solve the problem.

我們要麼在和平中生活，但受到威脅，要麼攻擊那個國家並解決問題。


 Finally, come up with two smalls groups of

最後，拿出兩組小的

people who will generate a lot of noise! one that passionately supports the war while the

會產生大量噪音的人！一個熱情地支持戰爭，而

other that promotes peace and that will divide the entire society! 

其他的，促進和平，這將分裂整個社會!

But none of these options are good for society.

但這些選擇都對社會沒有好處。

They just benefit the politicians and their friends! 

他們只是讓政客們和他們的朋友們受益!

This method is often used to distract people from real problems but also as a marketing

這種方法經常被用來轉移人們對實際問題的注意力，但也是一種營銷手段。

strategy.

戰略。

Corporations artificially create problems to make some noise and draw attention to their

公司人為地製造問題，以製造一些噪音，吸引人們對他們的關注。

products to boost sales.

產品，以促進銷售。


 3.

3.

Manipulate your environment 


操縱你的環境

If you have ever been in a hypermarket such as Walmart, you probably realized that it

如果你曾經去過沃爾瑪這樣的大賣場，你可能意識到，它

doesn't have windows, and that's not by accident.

沒有窗戶，這並不是偶然的。

They don't want you to have a clue of what period of the day it is so that you spend

他們不希望你知道現在是什麼時期，這樣你就會花錢去買。

more time in the store.

更多的時間在商店裡。

When you are outside, you notice that its already evening, time to go home

當你在外面時，你注意到已經是晚上了，該回家了。

but inside the mall, it feels the same.

但在商場內，感覺是一樣的。

Yes, of course, you can pull out your phone and check the time, but what if your phone

是的，當然，你可以掏出你的手機並查看時間，但如果你的手機

runs out of battery?

電池用完了？

Try looking around to find a clock.

試著到處找找看，找到一個時鐘。

You won't.

你不會的。

They even purposefully set the time incorrectly on the gadgets that are on display in case

他們甚至故意把展示的小工具上的時間設置得不正確，以防止

if you check them out!

如果你去看看他們

Everything is designed in such a way that you forget about the time.

一切都設計得很好，讓你忘記了時間。


 4.

4.

Manipulate your behavior 


操縱你的行為

You probably think that the video cameras in the stores exist to prevent theft.

你可能認為商店裡的錄像機是為了防止盜竊而存在的。

That's true, but they are also used to analyze customer behavior.

這是真的，但它們也被用來分析客戶行為。

They want to know how much time do you spend with each product to understand your behavior

他們想知道你在每個產品上花了多少時間來了解你的行為。

and come up with a more effective strategy. 

並想出更有效的策略。

That's why with AmazonGo, it will be way easier to predict your behavior.

這就是為什麼有了AmazonGo，預測你的行為將變得更加容易。


 They have already analyzed your height and

他們已經分析了你的身高和

carefully placed the most expensive items at your eye level so that you come across

小心翼翼地將最昂貴的物品放在你的視線高度，這樣你就會遇到

them first.

他們首先。

If you take a look at lower shelves, prices are a bit cheaper, and at the bottom are placed

如果你看一下較低的貨架，價格就會便宜一些，在底部放置的是

the cheapest items because most people won't even look at them.

最便宜的物品，因為大多數人甚至不會看它們。

Except for the kids because that's their eye level.

除了孩子們，因為那是他們的視線水準。

That's why toys or sweets that are targeted at kids are usually placed right there on

這就是為什麼針對兒童的玩具或糖果通常就放在那裡。

the bottom!

底下!


 Even the price tags are carefully chosen to

即使是價格標籤也是精心選擇的，以

play around with your mind.

玩弄你的思想。

When I was a kid, I was wondering why on earth all prices end with 99.

當我還是個孩子的時候，我就在想為什麼所有的價格都以99結尾。

I mean, why would you make it 9.99 if you could make it 10.

我的意思是，如果你能把它變成10，你為什麼要把它變成9.99。

That single cent won't make any difference.

這一分錢不會產生任何影響。

But it turns out that they carefully studied our brains and realized that we don't pay

但事實證明，他們仔細研究了我們的大腦，發現我們並不支付

much attention to the last digits as much as we do to the first digits—That's why

我們對最後一位數的關注程度不亞於對第一位數的關注程度--這就是為什麼

you might consider buying the new iPhone because it's under a thousand dollars (999$).

你可以考慮購買新的iPhone，因為它的價格低於一千美元（999美元）。

As simple as it might sound, it works.

這聽起來很簡單，但卻很有效。

That's why it's used everywhere! 

這就是為什麼它被到處使用的原因!


 Another simple and yet very effective method

另一個簡單而又非常有效的方法

are huge Trolleys.

是巨大的手推車。

Have you ever questioned why trolleys are so big that most people can't even fill half

你有沒有質疑過，為什麼手推車這麼大，大多數人連一半都裝不下？

of them?

他們的？

Ideally, it would be great if there would be different sizes, but unfortunately, hypermarkets

理想的情況是，如果能有不同的尺寸就好了，但不幸的是，大賣場

know that when you look at the empty trolley, it arouses your feeling of emptiness and pushes

知道，當你看著空蕩蕩的手推車時，它喚起了你的空虛感，並推動了

you to buy more.

你要買更多。

Especially when you look around and realize that other people's trolleys are full while

特別是當你環顧四周，發現其他人的手推車已經滿了，而

yours only has milk and bread.

你的只有牛奶和麵包。


 Speaking of milk and bread, which are the

說到牛奶和麵包，這就是

essential products that everyone buys.

每個人都會購買的基本產品。

They are carefully placed at every corner of the store.

它們被精心放置在商店的每個角落。

Milk is in one corner, eggs on the other, while bread is on a completely opposite side.

牛奶在一個角落，雞蛋在另一個角落，而麵包則在完全相反的一邊。

And that's not by accident.

而這並不是偶然的。

They want you to walk around the store and buy all the amazing things they have!

他們希望你在商店裡走一走，買下他們所有令人驚奇的東西!

And, the worst part of it is that they frequently change the location of the eggs, for example.

而且，最糟糕的是，他們經常改變雞蛋的位置，比如說。

They know that you are coming for them, so why not take a short tour around the store

他們知道你是來找他們的，所以為什麼不在商店周圍進行短暫的參觀呢？

to find them out.

來找到他們。

You might like some of the other things they have!

你可能會喜歡他們的一些其他東西!


 5.

5.

black Fridays 


黑色星期五

I couldn't let this video end without it!

我不能讓這個視頻在沒有它的情況下結束!

Black Fridays usually end with fights because prices are low while goods are limited.

黑色星期五通常以打架結束，因為價格很低，而貨物有限。

It's just another marketing strategy.

這只是另一種營銷策略。

They happen throughout the year when the new collection arrives; you gotta get rid of the

當新的收藏品到達時，它們會在一年中發生；你必須擺脫

old ones.

舊的。

And what could be a better way than letting people fight for whatever is left!

還有什麼比讓人們為所剩無幾的東西而戰更好的辦法呢！？


 Weather manipulation is good or bad.

天氣操縱是好是壞。

I will leave that for you to answer. 

我將把這個問題留給你來回答。

But at least now, you know how you are getting manipulated.

但至少現在，你知道你是如何被操縱的。

It's time for me to manipulate you to hit that like button, but since I am so bad at

現在是我操縱你按下喜歡按鈕的時候了，但由於我很不擅長

that, you can just ignore me and hit the like button straight away.

你可以無視我，直接點擊喜歡按鈕。

And if you are new around here, then subscribe.

如果你是這裡的新人，那就訂閱吧。

I am not manipulating you.

我不是在操縱你。

I am just asking you politely.

我只是禮貌地問你。

 Anyways, thanks for watching and until next time. 

無論如何，感謝你的觀看，直到下一次。