Name: 有機（Is Organic Food Really Worth It?）
Uploaded: 2021-09-24T12:28:30.000Z
Duration: 18 min 9 s
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The organic food industry is a booming business. Certified

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organic products typically have a higher price point and may

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even be smaller in size or different in taste.

But what exactly does organic mean? Regulations vary from

country to country. But according to the USDA, "organic"

by itself isn't necessarily a health claim. It just means the

food was produced using organic methods. These methods include a

list of federal standards addressing things like soil

fertility, pest and weed control, and animal grazing

But most people aren't actually aware of what it takes for a

product to receive the USDA Organic seal. In 2014, brand

consultancy BFG surveyed 300 shoppers. 70% purchased organic

Despite a lack of knowledge, demand for organic food is at a

record high among consumers. And it's only going up. U.S. organic

sales surged in 2020, jumping by 12.4% to $61.9 billion.

With consumers being more health conscious than ever, they're

willing to pay more for what they perceive as better, even if

In 2018, organic food and beverage items cost an average

24 cents more than conventional food. Some shoppers are doubtful

of U.S. organic food claims. Several investigations over the

years uncovering organic label fraud have exacerbated consumer

suspicion. The USDA's National Organic program, or NOP, has

been stepping up on investigations and enforcement,

suspending or revoking 370 operations in the U.S. in 2020

On the fraud issue, they have not been the ones that have been

in the forefront. They're supposed to be preventing fraud

by the enforcement of the rules a,nd time and time again, the

horse is long out of the barn before the National Organic

Program is even aware that there's a problem.

Despite efforts to reduce fraud amid rising demand, any

consumers still question: are organic food safer? Are the more

nutritious? And are they worth the price?

Organic farming was first introduced as a concept called

humus farming in the early 20th century, in order to address

soil erosion and depletion. These practices included

composting, rotating crops and applying animal manure. During

World War II, food shortages accelerated agricultural

advances by improving mechanization, fertilization and

pesticides. Synthetic fertilizers were affordably

produced, and machineries were quickly replacing manual labor.

The term "organic" was coined in 1940 by Lord Northbourne in his

book "Look to the Land," where he talked about taking a natural

and ecological approach to farming. He drew inspiration

from Sir Albert Howard, whose decades of research led him to

the concept that using waste material was vital for soil

The Industrial Revolution helped the farmer far more with a

better plow and with a tractor and an engine instead of a horse

drawn. And then we move to how do we package and salvage and

save the stuff for longer post World War TII. And oh, look at

these chemicals, they work to decimate a jungle, what could a

small amount of that do on a field, you know, that kind of

thing. So, and we saw how great these chemicals were. But then

we realized somewhere along the line probably in the 60s, I'm

assuming and into the 70s that hey, maybe we're doing detriment

By the 1970s, environmental concerns increased, and

consumers began to demand more sustainable produce. In

response, Congress passed the Organic Foods Production Act in

1990 to develop a national standard for organic food and

fiber production. The final rules were written and

implemented in Fall 2002. This regulation defines organic

agriculture as an "ecological production management system

that promotes and enhances biodiversity, biological cycles

Organic isn't a health claim, it's simply a labeling term that

indicates the food has been grown following the federal

guidelines the OFPA. According to the USDA, organic farming

entails the use of manures crop rotations, biological control

,and emphasis on biodiversity, the use of rotational grazing, a

reduction and elimination of synthetic pesticides and

fertilizers and a focus on renewable resources. As for

livestock and poultry, the standards require that animals

have access to the outdoors year round, fed 100% organic feed and

not administered antibiotics or hormones. Consumers looking to

shop organic may look for the USDA seal of approval.

So let's talk about the different kinds of labeling

categories. You can have a 100% organic product. So for example,

that organic apple that you take off the shelf and eat that's

100% organic. You can also have products that are 95% or more

organic composition. And a product needs to have more than

95% in order to carry that USDA seal. And so you might be

talking about, for example, a granola bar that has different

kinds of ingredients in it. If more than 95% of those

ingredients are organic, it can use the organic seal. There's

also a made with organic category. So for example

macaroni and cheese, it may be that the cheese or the macaroni

or some other component of a product is organic, but the rest

Multi-ingredient products with less than 70% certified organic

content cannot use the organic seal or use the word "organic"

on the front of the food package. However, they can list

certified organic ingredients in the ingredient list and the

Consumer demand for organic products is rising quickly,

showing double digit growth over the past decade in the U.S. As

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有機（Is Organic Food Really Worth It?）

cognitive

conscious

significant

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