Today I'm going to switch things up and talk about problem-solving.

One of the reasons I like filmmaking is that sometimes you have to design

a solution to a particular stumbling block.

For example, how do you show a text message in a film?

It's an interesting conundrum. Texting is kinda visual, so in theory,

this shouldn't be hard.

And yet every time a filmmaker cuts to an insert of a phone

you can hear the audience yawning. Many films make it so characters don't text

or they read the messages out loud like idiots.

Or worse, they invent some reason for the phones not to work.

--97% nationwide coverage and we find ourselves in the three percent

But in the last four or five years, something's happened. Filmmakers have

started adopting a new formal convention the onscreen text message.

It has exploded in just a few years.

I first noticed it on the BBC version of Sherlock.

But after consulting Twitter, we found earlier examples in soap operas

teen movies

and in films from South Korea and Japan.

Regardless of where you first saw it, this is a great example of how

film form is always evolving.

So why are filmmakers adopting this?

I think there's 3 simple reasons.

First off, it saves money. If you have a story where texting is important,

the director can save a ton of money by not shooting 60 close-ups of phones.

All you need is AfterEffects & this guy:

--Andrew Kramer here for Video Copilot.net

Second, it's artistically efficient. Shot-reverse shot is slow

because the phone has to be onscreen long enough to read it.

Sometimes in huge, ridiculous grandma font.

Onscreen texting solves a lot of this. It allows us to combine

action and reaction in the same frame. Best of all,

it gives us an uninterrupted view of the actor's performance which is always nice

But there's a third reason this has been noticed: elegant design.

And this is where Sherlock is definitive This is beautiful, in and of itself.

You'll notice: there's no bubble around the text, because

the bubble is the first thing that becomes outdated.

The font has stayed consistent for each season of the show. The color is white

instead of different colors for different characters.

We arent told who's sending or receiving which is great because now the audience

has to infer based on the message, which increases our involvement.

The words appear next to the phone but they float independently.

Compare that to this film, where the messages move as if they're attached

to the device. Wait no, to the person.

No, to the device. Make up your mind.

So who knows? Maybe this will be a new convention,

maybe it's just a stepping stone. --NO.

But while Sherlock seems to have solved how to do text messages,

we have another issue.

Many many people have tried, but we still don't have

that one really good way of depicting the internet.

Some methods are not exactly cheap.

Others are kinda inefficient.

And others... well, you know.

I am actually a big fan of one new development: the desktop film

where all of the action takes place directly on the screen.

--Let me show you.

I can't speak for anyone else, but these films are actually pretty

similar to how I receive information on a daily basis.

Some have emotional resonance.

Some are mysterious.

And some are wonderfully experimental.

But if you want to explore the cutting edge, there's only one place to go

--One ticket to Tokyo, please

Where for the last 2 decades, animation has been coming up with wild and crazy

ways to show the world online,

Whether they be Superflat and floating.

Or message board posts as intertitles

Or plugging into a separate green online world

And there's a bunch of other fascinating possibilities that

may or may not work in other films

but are really interesting just to consider.

Even live-action films from Asian directors have tried this.

Physical rooms where people chat.

An animated world within the cell phone.

All of these are experiments and some are honestly failures.

But that's good, because people are trying.

And for once, this is a level playing field. You and I have

as much of a chance of figuring out the solution as the next

Hollywood film. For something like this, lack of money is an advantage

Remember: cheap, efficient, elegant.

For all I know, the solution is already out there.

--A hacker

Hell, Sherlock may have figured it out.

But in the meantime I think it's nice to appreciate a small formal step

in the right direction. This is proof that film form is not set in stone.

People don't stop inventing this stuff. And right now, at least,

I see a big problem we haven't solved yet. And a very level playing field

for anyone who wants to go for it.

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