You can learn helpful new skills without formal education.

Anyone can start a home business and instantly connect billions of potential customers and students, parents and entrepreneurs all have the world's insights at their fingertips.

We make all of this possible by helping you tap into the endless knowledge of creators, publishers and businesses from across the web and around the world.

And over the past year we've sent more traffic to the open web than any year prior.

This is a trend that has continued every year since google was first created.

That means making google radically more natural and intuitive, helping you unlock more insights than ever before.

I'm excited to share how Ai is fundamentally transforming the next generation of such experiences.

Today we're announcing a new wildfire layer.

Overlay directly on google maps so you can better visualize the location and size of major wildfires around the world along with quick links to local resources.

You're also using AI to help you find answers to your everyday questions and even decide what to search for next.

And that's what makes mom revolutionary.

It's one of our first AI models that is truly multi model, which means it can simultaneously understand information across a wide range of formats like text, images and video say I really like the pattern on this shirt that my colleague Matias is wearing in this photo.

I think for me a bold pattern like this would be much better on socks.

It's fire up lens, you can see I have a saved screenshot of Mattias when I open it up lens naturally finds other shirts just like the one he wears.

But now I can add what I actually want and Tara, I'll get recommendations for stores from local shops to large chains that carry similar looking socks along with other related content from across the web.

All of these improvements are just a glimpse into how we're redesigning Search for the future.

Help you explore the questions behind all your queries in more intuitive and visual ways.

So if you're a beginner searching for acrylic painting, you'll see the step by step instructions and what materials you need.

Or if you're a more experienced artist, you can get inspired with new techniques to try.

You'll be able to zoom in with refine the search and dive into specific techniques like puddle pouring, which sounds messy but really, really cool.

You can also zoom out with Broad in this search to help you see more related topics like other ways to paint or famous painters, let's say you're looking for the perfect puddle pouring design with this new improvement.

We're transforming the search page into an endless stream of visual ideas when it comes to exploring a new topic.

Another way to visually understand information is by watching videos with this new feature, you'll see a list of topics in the video and since we're applying mum who can identify what's referenced in the video, even if it's not explicitly mentioned by name Today, I'm excited to share new ways to shop with google in moments of inspiration exploration or when you're ready to make a purchase to make it easier to shop at the moment of inspiration, we're making the products you see online instantly.

Shop herbal with google lens.

Soon you'll see a new button in the google app on your iphone to make all images on the page instantly searchable.

We're making it easier to window shop from all of your favorite brands and retailers right from your search results.

When I search for men's sweatshirts, I can now explore a visual feed of shop Herbal options from well known labels, local shops, fresh new brands and everything in between.

When you've explored your options and are ready to make a purchase, sometimes you'll want to see your choice in person or simply can't wait for it to be delivered.

Now you can select the in stock filter to quickly find local stores with kids helmets available.

Having access to information that is both relevant and credible is crucial to our daily lives.

Google search is already a powerful tool to help people check the facts and dig deeper and to make it easier for you to evaluate the credibility of information.

We're continuing to invest in more information literacy features.

Earlier this year, we launched a feature called about this result by simply tapping the three dots on any search result, you can find helpful context before you even visit a web page.

And now we're adding even more context to about this result with insights that can help you better evaluate and understand the sources of information you find.

We are all so working to keep you safe and secure as you search.

We have a responsibility to protect and respect your data.

Today we've talked about the future of information.

It's a future where you'll be able to search an entirely new and far more natural ways this goes beyond the web to the real world.

On a quest to map in the world, we've learned that open access to information is not universal nor guaranteed.

For example, having a physical address is a key enabler of social and economic inclusion.

That's why we created plus codes, a free and open source digital addressing system to bring international usable addresses to more places around the world.

Today we're proud to introduce address maker, a free smartphone app that helps governments and nonprofits quickly create addresses for entire towns or villages.

I hope you've seen today how information has the power to transform our lives in ways big and small, not approach to innovation will always always be in service of making information more useful to you.

We're only scratching the surface of what's possible.

Never before has access to information played such a pivotal role in society and I hope you're inspired by the many new ways technology will unlock opportunities for people, no matter who they are, what they search or where the next question takes them.

Thanks for tuning in.

And so charming.

Remember we were?

Yeah.

Mm hmm.