we are in a warehouse in the middle of Brooklyn

that was built in the 19th century. This is the place where they invented the toy

the "invisible dog"

laughter

So we have about 2,000 of these!

laughter

We want you guys to

to spread out. Hopefully what's gonna happen is that people that live in this

neighborhood, or visiting this neighborhood will come up from the subway

and notice that there is someone walking an invisible dog, and think that's weird

and on their way home, see about 500 more people

laughter

The first time I seen two people walking

I really almost jumped out the window to see what was going on

like "Okay, weird people. What else is new?"

And then I see a lot of people

walking and I'm like, "Omg what's going on?"

"Wanna feel my dog?"