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  • - In some of my videos,

  • I've literally given away over a million dollars.

  • (cinematic music)

  • A lot of people think

  • that I just came up in a rich household,

  • and I'm a trust fund baby.

  • I get called that a lot.

  • In reality, my mom was in the military.

  • She was a single mom and she worked a lot.

  • What's up, guys?

  • What's up, guys?

  • What's up, guys?

  • I basically did YouTube videos for years

  • without making any money.

  • When I first started, the videos were horrible,

  • and then they slowly got less and less horrible

  • throughout the years.

  • Even then when I was making money the first few years,

  • it was nothing, it was scraps.

  • You grind and you grind and you grind,

  • year after year, after year after year.

  • It definitely does hit you,

  • but I had more reasons than just wanting to be famous

  • or just wanting money.

  • Anything that you can fit in this mysterious circle,

  • we'll pay for it.

  • - [Man] Thank you so much.

  • - Dude that's awesome

  • (people clapping)

  • - We ain't never have nobody bless us like this.

  • - As selfish as it sounds,

  • I like helping people because it just makes me happy.

  • I like seeing their faces light up,

  • I like seeing how excited they get.

  • Nothing is more entertaining

  • than just seeing someone just go

  • from like having a rough day to just going like "What!".

  • - Genuinely from the bottom of my heart, thank you.

  • Thank you. - Aww.

  • It's just what I love.

  • It literally is what makes me happy.

  • (calm music)

  • I was really shy, especially when I was younger,

  • I really didn't like being around people.

  • Just thinking about possibly being a YouTuber one day

  • was enough to keep me happy.

  • I wanna use brands to allow me to help people.

  • I was like, "I think I just cracked the code."

  • At the end of the day, I'm just kind of selfish.

  • Giving people money makes me happy.

  • If you had told me when I was 13

  • that I would give away a million dollars in a single video,

  • I just wouldn't have even known how much money that was.

  • I would be like, "Is that more than a hundred bucks?"

  • I mean, $50 was a lot to me back then.

  • (calm music)

  • I'm just from a small town,

  • relatively small town in North Carolina,

  • just grew up with my brother.

  • My mom raised us, nothing too crazy.

  • My mom was in the military, which is why

  • I was born in a different state than my brother.

  • We were always moving around.

  • - I was on active duty for 21 years.

  • And for a couple of those years,

  • Jimmy was moved around on a couple army installations.

  • - It definitely

  • made for an interesting childhood at that age.

  • - Jimmy as a child, some of my younger memories of him,

  • little Legos, building Lego forts.

  • Like the entire room is a huge Lego fort.

  • He was intense, and he was passionate

  • about what it was that he was working on at the time.

  • - As weird as it sounds, especially when I was younger,

  • I really didn't like being around people.

  • And I have a very obsessive personality.

  • When I like something, it just consumes my life.

  • My first instance of that was probably baseball.

  • I didn't want to do anything else.

  • Good luck getting me to study for a test at that age.

  • - When he first found that bat at 10 years old,

  • it was nonstop.

  • He was driven in Little League,

  • going on to playing in Babe Ruth,

  • he absolutely loved baseball.

  • - But, my first time going on the baseball field

  • for a Little League practice

  • was just the most awkward thing ever.

  • I didn't know how to socialize.

  • (children speaking indistinctly)

  • A funny story is I would always wear my hat like this,

  • and the coaches will pull it up.

  • I was beyond shy.

  • Even if there was a person in front of me,

  • like good luck getting me in to talk to them, impossible.

  • I didn't have that much social interaction.

  • My mom wasn't home much.

  • I watched a lot of ESPN.

  • But outside of sports, it was just literally YouTube.

  • That was all I watched.

  • No one in my school liked videos

  • so I kind of just felt like an outcast

  • 'cause I just was hyper obsessed over it

  • and no one else really related to me on it.

  • - Good evening, ladies and gentlemen.

  • - Chris is one of my oldest friends,

  • probably my oldest friend that I still know to this day.

  • I dare you to slap Chris.

  • (Chris grunts)

  • I've known him basically my entire life,

  • and especially when I was doing videos earlier on.

  • - This should be in the outtakes,

  • I don't know why I'm having so much fun.

  • - He was the funniest guy I've ever met.

  • And I just noticed that when he was in the videos,

  • they were so much funnier.

  • And he's just so good on camera.

  • - I'm sorry.

  • Interviews make me so nervous, I'm sorry.

  • Me and Jimmy first met when we were in, like,

  • I think he was in middle school, I was in high school.

  • We were kind of the only kids that really liked YouTube

  • and really enjoyed talking about it.

  • But then one day he said that

  • he wanted to start a channel of his own.

  • - I have a memory of this one video I watched back then

  • where one of my favorite creators, Woody's Gamer Tech,

  • quit his job and went full-time on YouTube.

  • And this was like before,

  • like a lot of people didn't even know

  • you could make money on YouTube back then.

  • I remember seeing that I was like 12,

  • then it kind of just clicked in my head,

  • I was like, wait a minute, you can make money doing this.

  • That's one of my first memories

  • of when, like I really started consuming YouTube.

  • 'Cause then from that point I was like, oh, like,

  • I kind of want to do this.

  • - [YouTuber] This may be a challenge, back off.

  • - I was there with Jimmy

  • the day he created his YouTube channel

  • and I was actually his first subscriber.

  • - When you create an account on Xbox,

  • they have this thing where it just gives you a gamer tag.

  • And I was just like Mr. Beast, this sounds cool.

  • Oh, oh crap.

  • I've never, don't.

  • Go, you freaking orange square.

  • - During that time, he was kind of trying

  • a bunch of different things.

  • - [Jimmy] What is going on guys,

  • I'd have kind of a mini rant for you guys real quick.

  • - He started making commentary style YouTube videos,

  • which is like, you have somebody playing a video game

  • and then you're just talking over,

  • giving your opinions about it.

  • - I don't want to give like YouTube tips or anything

  • 'cause I'm not a big channel at, by any means.

  • - He started doing that for a while,

  • which kind of turned into a new series that he started,

  • where he was talking about YouTubers

  • and how much money they make.

  • - [Jimmy] What's up guys.

  • Pewdiepie is getting around seven and a half million views

  • per day, which is around 13 14,000 a day.

  • And millions upon millions of dollars a year.

  • - That's the type of stuff I was making

  • when I was like 14, 15 on YouTube.

  • And then when I was 15 years old,

  • I got diagnosed with Crohn's

  • (tense music)

  • It was pretty rough, basically your intestines are inflamed.

  • And because they're inflamed,

  • you don't process food as well.

  • So I eat something.

  • It would just go right through me,

  • like literally within a day then, because it's so inflamed.

  • It's like, someone's just dragging like

  • a knife across your stomach.

  • So it was super painful.

  • - Jimmy's diagnosis of Crohn's was earth shattering

  • the weight loss, the loss of energy,

  • all those facets of Crohn's attacked him really, really bad.

  • And it was, it was a pretty serious situation.

  • - I went from like 180 pounds down to 139.

  • I remember 139 because that was my lowest,

  • which at 6''2 was like a frail little twig.

  • I mean, I barely could get out of bed.

  • I had no energy to do anything.

  • I didn't even want to go to school

  • and I just hated my life back then, I was really miserable.

  • - He didn't have an ability to hold down any food.

  • It was months and months and months for us to figure out

  • a treatment plan so that he could start eating again.

  • - Playing baseball was pure torture,

  • especially the medicine I was on.

  • I was always throwing up behind the dugout and I always had

  • to go use the bathroom a bunch during the games.

  • I probably would have tried to play baseball in college,

  • but because of Crohn's,

  • it definitely changed the trajectory.

  • And I was like, all right, I'm done with that.

  • And then I just went all in on YouTube

  • and I was beyond obsessed.

  • Hey you, subscribe.

  • Me being shy and not liking talking

  • and not having much confidence

  • were like such a big obstacle.

  • I'm just kidding.

  • But despite that, I still just did it

  • just because I just wanted it so bad.

  • Have a good day, I don't know.

  • This is my trailer, kind of sucks.

  • (explosion)

  • I was like, you know what, I don't like talking to people,

  • but I just really like making videos.

  • So as weird as that sounds so.

  • I just gotta get used to it

  • because this is just kind of what I enjoy doing.

  • So I'm gonna try to commit myself to making a video

  • every other day for the next three months

  • and just see where my YouTube channel goes.

  • - At first, it seemed like a hobby,

  • but then he wouldn't want to go to the movies.

  • He wanted to focus on filming a video.

  • And like when I started hanging out with him,

  • filming more videos with him, I understood that for him

  • like this was like, he's obsessed with it.

  • Like this is what he wanted.

  • - Look at it quadruple digits.

  • Why does this guy have 2000 subscribers?

  • And why am I speaking in third person?

  • 3,000 subscribers!

  • I've always told myself when I hit 10,000 subscribers,

  • I will tell my mom that I do YouTube.

  • When I first started making content.

  • I definitely did not tell my mom.

  • And that comes back to me just being super shy.

  • And I just didn't know how she would react.

  • So for the first few hundred videos, she had no idea.

  • And she always thought

  • I was just talking to someone in my room.

  • You know that chick from Twilight that can read minds?

  • - And I'd be walking past his room.

  • And he'd just be talking to people on the computer.

  • - Well, I'm her cousin and I can read minds as well.

  • - I thought it was the people he was gaming with.

  • I thought it was baseball friends.

  • I thought it was people from high school.

  • Never, ever did I connect

  • that he was actually doing YouTube videos.

  • - Surprise.

  • One time I was being really loud when filming

  • and she actually told me

  • you shouldn't hang out with that person anymore.

  • I was like, yeah mom, I'll make sure

  • not to hang out with him anymore.

  • (whimsical music)

  • When I first started,

  • I had this really crappy hand-me-down laptop.

  • I think my brother got it for Christmas.

  • And I ended up kind of just like stealing it and using it.

  • I didn't know how to edit.

  • I didn't know how to pace the video.

  • I didn't know how to do anything.

  • I basically had nothing, knew nothing had no money

  • and just was just like grabbing things

  • like we're just going to try and make this work.

  • That's my keyboard.

  • That's my mouse.

  • That's my green screen.

  • I'm kind of poor so that's where I set my camera on.

  • It was really rough back then to make content.

  • - I thought going through high school

  • and while he was living in the house

  • that this was just a hobby.

  • This was just a filler of time.

  • It was just an experiment.

  • - In the first few years, I didn't make anything on YouTube

  • because I wasn't in the partner program.

  • To get ads on your videos you've got to be kind of big

  • (inspirational music)

  • The next few years it was collecting scraps

  • to buy decent equipment.

  • Sorry, my hands shake...

  • And the Windows phone I had, Windows phones suck.

  • It was like 480p, it didn't even make sense.

  • It looked like you were rubbing sandpaper on the lens.

  • I had to save up for months to buy a microphone.

  • So it would stop making people's ears bleed.

  • This is my galaxy tablet.

  • It's a piece of crap.

  • And then I had to save up for practically a year

  • to buy a computer that didn't crash when I was editing.

  • And then after that, I managed to convince my mom or my dad,

  • someone to give me like a used iPhone.

  • And that's when it changed.

  • - See this right here?

  • This describes the older Mr. Beast.

  • - I saw the drive in him come to be

  • when he first started doing the in real life,

  • the IRL videos.

  • Then when him and Chris started interacting,

  • that's where I saw the passion come out.

  • - Mom, you lucked out.

  • You're gonna have a lot of toilet paper and saran wrap.

  • - We should burn this.

  • The main goal of the channel was to just make people laugh.

  • Can't wait to ride in this bad car,

  • all the way to Raleigh, Jimmy.

  • - Yeah, we'll take the (bleep) wheel.

  • - The original days we were doing skits

  • and like jokes and stuff like that.

  • - You know what you need to do.

  • - And he had a couple of videos that went like

  • pretty big for his size, but they never went viral.

  • It was always just like he had a smaller community,

  • like a niche community that really enjoyed them.

  • - Whoa, dude, a new monitor.

  • A lot of my earlier videos,

  • they sucked because I just wasn't entertaining back then,

  • I was stupid.

  • Every night before bed. I'd just be like,

  • it sucks. It's a lot of work.

  • And I feel like I'm not getting anywhere,

  • but if I just do it long enough,

  • eventually it will click, eventually I'll figure it out.

  • As of right now, I'm enjoying YouTube.

  • I don't know why I had that kind of mindset

  • at such a young age, but it's just like, I just love it.

  • And I just couldn't stop.

  • It took me 75,000 views to

  • make my first a hundred dollars off YouTube.

  • I'm making around $30 a month.

  • I've just always felt pulled to it,

  • I don't understand, I don't get it.

  • Just thinking about possibly being a YouTuber one day

  • was enough to keep me happy.

  • Do it one more time.

  • - Well, I don't have to keep on doing this.

  • At that point I didn't really take it too serious.

  • I found it as a way to just hang out, have fun.

  • Even when the videos were getting like

  • three, four or 5,000 views,

  • which at the time to me, that was incredible.

  • I didn't ever think they would get that many.

  • I still was like, this is fun.

  • I enjoy doing this, but I don't think this is ever

  • gonna become like a thing.

  • I made a mistake.

  • (school bell ringing)

  • - When we're in his senior year in high school,

  • the passion about this YouTube is coming to be

  • the obsession with YouTube is coming to be

  • the drive is really starting to show a lot more

  • I'm first-generation college student.

  • So I was raised that college was really important.

  • It was really important to my parents that I go.

  • So it just seemed reasonable to me

  • that Jimmy should go to college.

  • - I never wanted to go to college.

  • My whole goal in all of high school

  • was to never go to college.

  • I was just like, if I can just make enough money

  • before high school is over, I can just do this.

  • That's where I like doubled triple,

  • quadrupled down on YouTube.

  • I'm like, oh, I'm still only making a few bucks a day.

  • Like we got to figure this out.

  • - I gave the ultimatum going into that fall.

  • Jimmy, you can stay in the house if you go to school.

  • If you don't go to school, you're gonna have to leave.

  • - So I went, but I just stopped going to classes.

  • And I just didn't tell my mom and I would film videos

  • while I was at college is what I would tell her.

  • But somehow when I got there,

  • maybe I just got a big spark of motivation and went harder.

  • But that's when things actually clicked

  • and like my viewership did start going up quite a bit.

  • (tense music)

  • This is a table.

  • I'm going to take these plastic knives.

  • I'm going to cut all the way through it.

  • So like in that first month of college,

  • I did start making enough money to move out.

  • Probably like a thousand bucks a month or something.

  • That's when I didn't hesitate.

  • I was like, I'm done.

  • I'm not going. I'm like calling Chris.

  • I'm like Chris, we're moving in together.

  • He's like, I don't know if I can afford it.

  • I'm like, I got you.

  • I just need to move out

  • places here aren't super expensive.

  • Like $720 a month gets you a really nice place.

  • And I told my mom, I was like, yeah,

  • I haven't actually been going to college all this time.

  • And I was like, I'll move out next week.

  • - He left.

  • I never paid for his rent.

  • I never paid his utilities.

  • I never paid his car bill.

  • So there had to been enough financial means

  • going on behind here that he was already capable

  • of taking care of himself.

  • And this is months after he graduated from high school.

  • - So this thing's full of explosives.

  • This is a thousand dollar keyboard.

  • (explosion booms)

  • From the moment I dropped out of college

  • that is where I just went all in.

  • I would wake up, work on videos and then I'd go to bed.

  • That's where I just went hyperdrive

  • is definitely where I got really weird with it.

  • And then one day Chris showed me this anime

  • and I just couldn't take a break from working to watch it.

  • I was like, how can I make content

  • while also watching anime as weird as that is,

  • I'm about to count to a hundred thousand.

  • To be honest, no one on YouTube

  • has ever done something that stupid,

  • just counting for 40 hours.

  • Let's just one, two, three, four.

  • It garnered a ton of attention.

  • 1001, 1002, 1003, 1004, 1005, 1006.

  • It's one of my first like real viral videos.

  • 76,111, 76,112

  • 76,113, 76,114.

  • And that's where it kinda clicked.

  • Like, oh, like if I do interesting things,

  • people will watch.

  • 100,000!

  • What am I doing with my life?

  • - He started doing all these kinds of crazy, ridiculous,

  • like lengthy challenge that nobody had ever done.

  • - What's up guys today,

  • I'm gonna be reading the entire Bee movie script.

  • With the little plot twist.

  • Every time the word bee comes up,

  • I'm going to say all the previous ones.

  • - Everybody was reacting to it.

  • And so I think that gave him

  • like a really big initial boost in the beginning.

  • - Bee bee, bee, bee.

  • And that's when I kind of just realized that like,

  • if I really go all in, I really be creative and unique

  • and I do things that...

  • Bee, bee, bee, bee, bee, bee...

  • just no one else would do because they're so hard

  • and takes so much effort, right.

  • People have no choice, but to watch it

  • because it's just interesting.

  • You know what I mean?

  • What's up, guys.

  • I'm going to be watching It's Every Day Bro,

  • for 10 hours straight.

  • After that I watched two different music videos

  • for 10 hours straight and those did well.

  • And then I read the dictionary, masterpiece, mastery.

  • I spun a fidget spinner for 24 hours

  • and I actually broke the world record on that one.

  • - I was kind of amazed that people cared.

  • You know what I mean?

  • 'Cause like who's watching somebody

  • read the entire dictionary, like all that kind of stuff.

  • But if you think about it,

  • it's so original that you kinda just have to click on it.

  • And I was like, wow, that's genius.

  • - It broke.

  • We're going to be microwaving a microwave.

  • - The moment where I knew he was gonna make it.

  • He had an initial boost in subscribers

  • that went from like 400 to like 750,000.

  • And then we would see them get millions of views.

  • And I was like, oh, this is where it's at.

  • He's actually starting to make it

  • like it was the beginning of all of this.

  • - This is a new weekly series

  • where I'm getting companies to sponsor my videos.

  • One, two, three.

  • All right, so this is where things get fun.

  • My first ever actual brand deal.

  • (phone vibrating)

  • Basically this agent manager kind of guy

  • that represents Quid called me and was like,

  • Hey, we'll give you $5,000 for a video,

  • which was insane at the time.

  • Just I make a video and I get five grand.

  • Four, five.

  • - Jimmy calls me and he's like over the moon ecstatic

  • mom, mom, mom, mom.

  • You're never going to believe what just happened.

  • Somebody just offered me $5,000 to put an ad on my channel.

  • And I was like $5,000.

  • That's really, really great.

  • Yeah, I turned it down.

  • - And I remember this vividly

  • because I'm just standing in my driveway

  • and I'm like, no, I want $10,000.

  • And he's like 5,000.

  • I'm like, no, I want 10,000.

  • I just want to walk out my front door

  • and go give it to a homeless person.

  • And he's like really?

  • Nine, 10.

  • - And I'm shocked.

  • Like that's, you're a great idea

  • for your first time you're getting a brand deal.

  • - You know, he's probably going to think

  • you stole this money.

  • - I'm an undercover cop.

  • - Just kidding, you don't look like a cop at all.

  • Look at those flip flops,

  • Jimmy called me up and he was like, Hey,

  • I need a camera man for something I'm gonna do.

  • And he told me to meet him at Walmart

  • and he showed me the envelope that had 10 grand in it

  • and he was like, I'm gonna give that homeless guy 10 grand.

  • And you're gonna stand here and film it.

  • - Hey.

  • - That's literally all the preparation I had for it.

  • - I'm a YouTuber, I mean, you can see the camera.

  • So I'm just, it's a series where I just, you know,

  • be nice and just give people some help.

  • So if you want to take it, it's about $10,000.

  • I'm not joking. - Yeah, right.

  • Man, are you fucking with me? - No, I'm not.

  • - Is it real? - Yeah. I swear.

  • No, I don't like.

  • - Oh man.

  • - After it happened, we actually went

  • and got dinner with the guy

  • and talked a little bit about his situation.

  • So it was really cool to hear him talk about

  • how it would help him and stuff like that.

  • - How did it feel handing someone $10,000?

  • Obviously great, seeing his face light up.

  • - These guys are the best.

  • These guys are unbelievable.

  • - I had never heard so much enthusiasm.

  • I had never heard so much heart.

  • I had never heard so much feedback about any video

  • that him and Chris had done from the time.

  • I mean his heart was changed and he talked about it

  • over and over and over again

  • about how fulfilling and how awesome it was

  • that he was able to help somebody out

  • and give him the money.

  • - The video did great.

  • Obviously the guy was happy,

  • Quid was happy, I was happy, and since it did so well,

  • I literally took that money and I did another one.

  • One of the next videos I did with Quid

  • was we actually tip pizza delivery drivers, a ton of cash.

  • Do you have changed for a 100?

  • - I do not have change for a 100.

  • - Okay, do you have changed for 300?

  • - I also don't have changes?

  • - I guess you just going to have to keep it

  • - Oh, cool.

  • - Have a good day, man. - Thanks.

  • - That was a really special video to me.

  • 'Cause there was a lot of them.

  • We didn't just do one, we did like a dozen plus drivers.

  • - Are you for real? - Yeah.

  • - No you're not. - Yeah.

  • - Oh my fuckin' God. - I know!

  • And like a lot of them like,

  • I mean just broke down in tears in front of me.

  • - What?

  • Come here, man!

  • - Thank you. - Yeah, it's all right.

  • (drivers laugyhing)

  • It's like even it makes me tear up a little bit

  • just thinking about it.

  • Like they just were so emotional

  • and one of the people that I tipped,

  • he actually came back the next day to my house

  • and I opened the door and he was just balling.

  • - You gave me money.

  • But what money meant like to me is

  • I actually got to ask someone to take the rest of my shift.

  • - And he's like, I just got to spend the day with my kid

  • because you gave me money

  • and it allowed me to take a day off.

  • And he was just like, it's really incredibly thankful.

  • And so like that made me feel good, that made me happy.

  • And I was like, that's cool.

  • I kind of want to do this more.

  • So I had this idea if I take this branded money

  • and I give it away in the video, that video will do well.

  • And then I take the money from that video

  • and I give away in the next video

  • and that video will do well

  • and kind of like create this cycle.

  • That's when I was like,

  • I want to use brands to allow me to help people.

  • I was like, I think this would be like a really cool thing.

  • And I was just like freaking out.

  • I was like, I think I just cracked the code.

  • You probably don't take tips, but take $200.

  • - Seriously? You got?

  • - Are you serious? - Yeah, yep sir.

  • - And Jimmy has given the money away

  • and they're making videos.

  • It seems to be working.

  • And then next thing you know, he's at my door.

  • - Hello mother. - Hey guys.

  • - I arrived with my friends

  • - Oh, hey, everybody.

  • - Try not to be too mad at me.

  • So you saw me carrying this.

  • And so I wanted to give you money

  • to put towards your house or something.

  • Don't you owe a lot of money on your house.

  • Yes, so I wanted to give you a check to have you pay for it

  • - No. - Yeah.

  • - Hey mom, I'm here to give you a $100,000

  • to help you pay off your house.

  • What, what are you talking about?

  • Like, you know, you're here to help me.

  • No, Jimmy.

  • - Yeah. - Y'all gonna make me cry.

  • - I remember the day he did that.

  • Just the pure happiness,

  • like on his face as he was telling her that.

  • - Should we get all emotional.

  • - That was his way of saying, thanks, mom.

  • Thanks mom, for all that you did for me.

  • Thanks for all that you did growing up and here,

  • I want you to be part of my success.

  • (mom laughs)

  • - Obviously it felt great.

  • I mean, I don't know how to really describe it in words

  • I'm not the best at that, but you know,

  • she needed the money and she was working a lot still

  • and it meant a lot back then.

  • - I first became aware of Jimmy through a friend of mine.

  • When I looked back at all his content throughout the years,

  • I could see that he had been making videos

  • since he was 14 years old.

  • So I knew that he wasn't gonna give up.

  • That was actually something that stood out

  • right when I went to the channel,

  • he was going to do whatever he could

  • to be a successful digital creator.

  • - It's to reminds me to upload, boys.

  • I ain't playin' around no more.

  • We're about to grind our way to the top.

  • - I thought he's at a point where he's poised

  • to actually catch a break.

  • - This is actually my first time buying a storage unit.

  • - When I met him,

  • he did not have a lot of money to his name.

  • - This unit, I paid $350 for.

  • - But that's just kinda how we ran the business early on.

  • It was like make a hundred thousand dollars,

  • spend a hundred thousand dollars.

  • - So we got 32 pairs of shoes.

  • - He had grown 1.6 million subscribers

  • when we had first initially met

  • and he makes money off what Google calls AdSense.

  • It's the ads that you see before the YouTube video,

  • during the YouTube video

  • that are burnt into the video from YouTube

  • and creators also make money from direct sponsorships.

  • - Pause, basically Like sponsored this video.

  • Quid is an app where you can collect-

  • Honey is a free browser.

  • - And so he was taking on both of those revenue streams

  • and he was giving that amount of money away in the video.

  • - We have 3 million pennies and we're going to deliver it

  • to my 3 million subscribers.

  • - I'm just in shock right now because to be honest,

  • I didn't know what 3 million pennies look like until now.

  • And there's a shit load.

  • - Between the videos where we like gave money to people.

  • Whether it be like people that were in need

  • or Twitch streamers or anything like that,

  • we kind of filmed like random videos.

  • That's really the only way to describe it.

  • - Do you know what color this is?

  • - Orange?

  • (hip hop music)

  • - He doesn't even know he's color blind.

  • - We tried to climb a wall

  • with plungers one time for a video.

  • - One video, we're buying everything in a store

  • and then donating it to a food bank.

  • And the next video, I mean walking up to people,

  • giving them my credit card and telling them

  • they can buy whatever they want.

  • We also have videos where we spend 24 hours

  • in the middle of a desert and completing a marathon

  • in the world's largest pairs of shoes.

  • I don't like this. - I don't either.

  • - They were 10 pounds.

  • We have blisters on our feet.

  • We technically haven't even past the start line.

  • - We're actually negative into the race.

  • - And then after that things really started to change.

  • Yeah, it was, it was crazy.

  • One thing about YouTube is growth is definitely exponential.

  • It's not like you go from like a million views

  • to like 2 million.

  • It's like a million to 10 to 100 million.

  • Once I got on that exponential curve, I was just like,

  • oh my goodness, like, wow.

  • Hey mom, I told you dropping out of college was a good idea.

  • - And lo and behold, you know,

  • I met him at a million and a half subscribers

  • somewhere in that area.

  • And we finished out 2018, around 13.6 million.

  • - My income didn't go up like this over the years,

  • it was like, you know what I mean?

  • (rhythmic music)

  • Around that time is where I bought

  • my first designer clothes,

  • like shirts that cost a thousand dollars, which is stupid.

  • And I even bought like a nice car back then as well,

  • because I thought expensive materialistic objects

  • made you cool back then.

  • But then once you have a nice sports car,

  • you realize like, it's cool.

  • But like, if you have Crohn's or if you have other issues,

  • they don't just go away because you have a nicer car.

  • And to me, a lot of that stuff was overrated.

  • So I got rid of it all and realized like,

  • that's just not what makes me happy.

  • I didn't just want to make money to make money.

  • I think if you have a goal in life, right?

  • If you have something you're aiming for,

  • I think it helps you work those longer hours.

  • It helps you pull those all nighters

  • because you have something that you wanna accomplish.

  • - He really looks up to, you know, Steve jobs, Elon Musk,

  • Bill Gates, none of them were flashy.

  • That's not part of who they are.

  • What they really care about is changing the world.

  • And I think that's really rubbed off on him.

  • He doesn't care about nice stuff, he never will.

  • Like, he cares about the people's lives that he impacts.

  • - I have to do a sale.

  • Like and subscribe to Mr. Beast.

  • Just say it real quick.

  • - Like and subscribe to Mr. Beast.

  • - Now, you have to say it.

  • - Like and subscribe to Mr. Beast

  • - Thank you, that was pretty easy.

  • - Dude, are you serious? - Yeah.

  • - Heck yeah. - Why are you doing this for?

  • - That's just for fun.

  • I really think positivity

  • can be just as interesting as negativity.

  • I just think it's harder.

  • That's that's the distinction.

  • I think it's easy just to trash talk or tear down something.

  • I think it's a lot harder

  • to make like an upbeat fulfilling video

  • that's also entertaining.

  • We get messages all the time from like moms who are like,

  • yeah, my little kid watched your videos

  • and now they want to go volunteer.

  • And now they want to go donate their own money.

  • And they're wanting to give away their own allowance.

  • Even other creators that, you know, after we do something,

  • they do something similar.

  • And that is one thing that's fulfilling for me

  • to know that like a lot of the influence we are leaving

  • is positive and encouraging.

  • We have a circle under this tarp,

  • but anything you can fit in this mysterious circle

  • we'll pay for it.

  • - We are the only soup kitchen in town,

  • and we serve about 35,000 meals.

  • - Wow.

  • - Thank you so much.

  • (people clapping)

  • - We ain't never had nobody bless us like this.

  • - I like to do just unique, crazy, insane things,

  • and just keep the focus with positive helping.

  • So whenever we come up with a crazy, insane idea,

  • usually it does go that direction

  • 'cause that's kind of just the goal.

  • (calm music)

  • So I had this idea that I wanted to plant a million trees

  • for one of my videos.

  • And so, you know, like we do,

  • we start just seeing if it's actually feasible.

  • We did a bunch of research.

  • We called a bunch of companies

  • and we came to the conclusion

  • that I was stupid and it's not possible.

  • A million trees is way too many trees to plant.

  • So then I did something that's typical for me

  • when something's not possible.

  • I somehow make more impossible.

  • And I'm like, oh, I'm about to hit 20 million subscribers.

  • I want to plant 20 million trees.

  • And everyone's like, does your brain not work?

  • And I'm like, Nope, I want to plant 20 million trees.

  • So then I just threw out a tweet

  • and I was like to celebrate 20 million subscribers.

  • I want to plant 20 million trees

  • if anyone wants to help reach out.

  • And that's kind of where this ball started rolling.

  • I ended up connecting with Mark Rober.

  • - I am a former NASA and Apple mechanical engineer

  • turned YouTuber.

  • - Obviously, unlike me, he's a NASA scientist and engineer.

  • He's done lots of cool stuff and he's a lot older and wiser.

  • And so he was able to help me iron out the details.

  • - I was still working at Apple.

  • He called me up and I know exactly where I was.

  • I walked outside of the building

  • and we were pacing back and forth being like,

  • is this something we could do, is this possible?

  • You know, more and more people

  • started liking it and retweeting it.

  • So it was clear there was like an appetite for this.

  • - How do we actually plant 20 million trees?

  • At first we wanted our subscribers to buy seeds

  • and then like, they go plant seeds

  • in like their backyard or saplings.

  • But the problem is like you could plant a tree

  • and it could be an invasive species.

  • So you could harm the trees around them

  • depending on where you plant them.

  • - We realized whatever we did

  • we wanted it to be like ironclad, bulletproof.

  • If we were going to be asking kids to like give their money

  • like to this cause we want her to make sure

  • it was going towards actually planting trees.

  • And it would be done in a way

  • that would actually help the planet.

  • - So we kept working on it relentlessly

  • and eventually we got connected

  • with the Arbor Day Foundation,

  • they've planted hundreds of millions of trees.

  • If these guys can plant hundreds of millions of trees,

  • I think they could actually plant 20 million trees.

  • They gave us hope.

  • So then me and Mark asked them like,

  • could they actually plant a tree for a dollar?

  • Because we thought of the slogan, right?

  • $1 equals one tree.

  • Here's a dollar and I donated it.

  • - Literally that dollar will go towards planting one tree

  • somewhere across the globe.

  • Ultimately our goal was to plant trees

  • on all the continents, except for Antarctica.

  • Arbor Day will work with local partners

  • all across the globe,

  • their message is plant the right tree

  • at the right place at the right time.

  • It's like doing this responsibly

  • so it actually matters and makes a difference.

  • - So then we started tinkering with the name,

  • we eventually ended up on Team Trees, $1 equals one tree.

  • Team Trees was also different than what I normally do

  • because the point wasn't really a video.

  • The point was literally to plant 20 million trees.

  • - We actually didn't create a ton of content

  • around Team Trees.

  • He was like, this is something that I truly care about.

  • I think we can do it.

  • It's going to take a lot of work.

  • But if we're able to raise $20 million

  • to plant 20 million trees,

  • like that is life-changing on so many ways.

  • - I think the biggest thing we wanted to prove

  • is that the internet isn't just all talk.

  • Like if we really put our minds together

  • and try to make a positive change,

  • like we can actually do it.

  • - And then once I decided that the next problem was,

  • how do we raise $20 million to plant the 20 million trees?

  • - So the goal was to plant 20 million trees by 2020,

  • in other words, to raise $20 million.

  • But that meant we had like two months to do it,

  • which is bonkers.

  • But by making such an audacious goal

  • and just saying like the only way this happens, you guys,

  • is if we all band together

  • and just really selling that vision.

  • - They started reaching out to these YouTubers

  • and I was expecting them not to care.

  • I was expecting them to be like,

  • yeah, yeah, I don't care about your stupid tree thing.

  • Like I got my own stuff, I'm busy.

  • But that wasn't the response.

  • Almost every single YouTuber I message

  • was like actually excited.

  • And I was shocked.

  • They were like, yes, like I want to be involved.

  • This is a good cause.

  • And like a lot of them seemed like

  • genuinely interested in helping.

  • And so as we started reaching out to creators,

  • we kept seeing the same enthusiasm.

  • We slowly just built a large group of influencers.

  • - Oh, hi Mark. - Hey Zach.

  • - We've got a dollar for you. Oh, okay.

  • - So you're gonna take the dollar,

  • put it in some dirt and then pull you get a tree.

  • - I'm so excited.

  • - I genuinely was just shocked

  • by just how much these creators cared.

  • Literally hundreds of creators made videos on their channels

  • to raise money, to plant trees,

  • - 20 million trees, I am so in.

  • - Proud members of Team Trees, filming a music video.

  • - I would plant at least a couple of trees.

  • - The reason I'm most excited about this

  • is it feels like the end of Power Rangers

  • when they would all assemble into the big thing

  • and fight stuff together and do good.

  • - We will be planting 20 million trees.

  • - Team Trees was launched on October 25th, 2019.

  • - And we put them in the hole.

  • - We either thought it would just absolutely crash and burn

  • and it would just be an absolute disaster

  • or we would hit our goal.

  • And it would be like a big success.

  • - Only 19,999,980 more trees, let's go.

  • Once we put it out there,

  • the world kind of just like took it and just blew it up.

  • Look at all these people

  • we're easily going to hit 20 million.

  • One of the fun things about Team Trees

  • is we actually had a leaderboard.

  • So you could see that the top donators.

  • And so it started off at like

  • 10,000 and then it got up to a hundred grand,

  • which is insane.

  • A hundred thousand dollars donated

  • is a hundred thousand trees planted.

  • Elon Musk donated a million dollars.

  • I think we ended with the top donation being like $1,000,001

  • just to be at the top.

  • - It's definitely not true that this campaign happened

  • because all these corporations stepped in

  • the median donation was something like $4.

  • This was tooth fairy money.

  • This was sixth grade bake sale money.

  • And the real power here

  • is that kid who's now part of Team Trees who donated $2.

  • They also are much more likely to turn off the light

  • when they leave the room.

  • Or if they see their friend putting trash on the ground

  • or not recycling, it's like, yo,

  • like I'm on Team Trees, all right.

  • - It only took a month to hit the goal, a 20 million.

  • - It was just so crazy to see us smash that goal

  • in such little a time.

  • And like, yeah, I honestly did not think

  • we were gonna hit the goal by the end of the year,

  • but we crushed it.

  • - I cannot express in words

  • just how amazing the YouTube community was

  • and how much love they showed Team Trees

  • and just how hard they pushed it

  • and just how great everyone was

  • like, it really was beautiful

  • to see all these hundreds,

  • if not 1,000 plus creators come together

  • and just support this one cause that was for good.

  • - Jimmy is an inspiration,

  • not just to fellow creators on the platform,

  • but people who watch his videos

  • that show that, you know,

  • you can be a force for good in the world

  • and you don't have to have all these super powers.

  • You could just be like a dude with his buddies,

  • having fun and doing cool stuff that makes people happy.

  • (calm music)

  • - When COVID first hit, it was pretty brutal

  • for a lot of people.

  • And financially and everything, things been good

  • or has the pandemic affected you negatively?

  • - The pandemic definitely affected us negatively.

  • I got laid off from my job.

  • - We tried to do more content than normal,

  • where we helped people.

  • We did one video where over Zoom,

  • we gave random people, $10,000.

  • Pick a number between, one to 10,

  • - Nine. - Do you think $9,000

  • will help make your life better?

  • - Yeah, I think $9,000 would be amazing.

  • - In that video we ended up giving away

  • like a quarter of a million dollars

  • to just people who lost their jobs because of COVID.

  • We'd like to give you a $10,000

  • to make everything going on

  • a little bit easier for you.

  • - That's just insane.

  • - Oh, you're about to make me cry, okay.

  • - We're glad we could help you.

  • - I'm glad you could help me, I'm glad.

  • - When the COVID pandemic first started

  • in Eastern North Carolina, there was a huge shortage

  • in meats like poultry, ham, all that kind of stuff.

  • So we decided to do a video where we partnered

  • with Smithfield to donate 2 million meals to our area.

  • - As you can see we dropped off 170,000 servings of protein

  • to the next shelter.

  • - This is where he grew up,

  • and just like he wanted to take care of his mom

  • for helping him out,

  • and he wants to do the same to his community.

  • - I'm really grateful for the way our community

  • and just people in general

  • have been helping us with our videos.

  • 'Cause these are massive projects,

  • I can't do them on my own.

  • Today we're gonna buy every item in this store.

  • So I had this idea for a video.

  • I want to buy everything in the store.

  • - [Chris] I don't think you can do this all by yourself.

  • - I don't think you should speak anymore.

  • - We just didn't have enough people.

  • And we were running out of time before the store closed.

  • - So I brought some friends.

  • (cash register dinging) (inspirational music)

  • You might be wondering, why are we buying all this stuff?

  • Well we're buying it because we want to give it to charity

  • like a bank, a homeless shelter,

  • or if a random guy on the street wants beans,

  • we'll just give it to them.

  • (inspirational music) (cash register dinging)

  • So we're at a food bank and we're gonna give them food.

  • - We've talked to soup kitchens that have told us

  • that like they got cleared out

  • and they didn't know where their next donation

  • was coming from.

  • And like, to hear that and to see how it changes their lives

  • is just an incredible experience.

  • - Well, we serve anywhere from a thousand

  • to 1500 people a week.

  • It couldn't have come at a better time.

  • - It's your lucky day, this is all free.

  • - Thank you.

  • - We have people come up to us, you know,

  • just randomly everyday, all the time telling us

  • they're so thankful for it.

  • - Thank you, thank you. - Thank you, Mr. Beast.

  • - Thank you Mr. Beast

  • - I appreciate that right here, man.

  • We gonna shout out Mr. Beast

  • for looking out for the community.

  • - Being over here in this Eastern North Carolina community

  • has been fantastic.

  • We can call so-and-so and say,

  • Hey, we need this location.

  • And it's like, sure, no problem.

  • They just love being part of what it is that he stands for

  • and what it is that the channel's doing.

  • - It's a, win-win all around.

  • Like the people we help is because the videos we make

  • and we take the money from the videos to help people.

  • And it creates a cycle and viewers get content,

  • they enjoy it, really just about everyone involved

  • just comes up with a win.

  • Put it on now.

  • Yeah, I've never ran a restaurant before.

  • - Hey, come on in everybody.

  • - And then I opened the world's first free restaurant.

  • It was a restaurant, but everything was free.

  • Basically, we went to a restaurant owner

  • and we were like, Hey, I want to use your restaurant.

  • They didn't think we were being serious

  • and we tried to explain to the owner of this restaurant

  • that we have 40+ million subscribers and that

  • I want to open a restaurant for a day

  • and they didn't really think that many people

  • would come to our restaurant.

  • The second we put up the signs, right, free food.

  • The line started piling up quick.

  • We thought if we rented the field,

  • this giant field beside the restaurant, that'd be fine.

  • The drive through line goes to the parking lot.

  • And then it goes to the field and it zigzags.

  • That should be good, right?

  • What's up, boys, welcome, what can I get you?

  • So we serve a few dozen people

  • and the line it's just growing and growing and growing.

  • It goes out the parking lot, goes through the field,

  • through another parking lot

  • and it started backing up traffic.

  • - Hi, hi, hi, here.

  • - So we were stuffing bags, full of cash.

  • We were going out throwing cash to people

  • everywhere we could.

  • We were given out video game consoles to kids.

  • - Here's a brand new iPad.

  • We're just like throwing bags out the window.

  • At one point, we're just grabbing money

  • and just throwing it in their cars to keep them moving

  • because we couldn't cook the food fast enough.

  • - Thank you. - No problem.

  • Are you crying, oh, she's gonna make me cry.

  • The head of the police kept telling me like,

  • the lines getting too long in the road.

  • He's like, it's a mile long.

  • Then he's like, it's two miles long.

  • And they're like, literally it felt like an hour later,

  • he's like, dude, the lines like 20 miles long.

  • It went really well.

  • We had a lot of people come and it was a really good video.

  • We were able to feed a lot of people.

  • (people laughing)

  • - And that just started in thinking about

  • what's the next step that I can take?

  • - This is my food pantry.

  • We have over 50,000 pounds of food here in this warehouse

  • and we're doing weekly deliveries to communities in need,

  • I made a completely separate YouTube channel

  • called Beast Philanthropy and 100% of all the ad revenue,

  • all the brand deals, all the merch I sell on that channel

  • will go towards running the food bank.

  • And I'm gonna make videos around the food bank.

  • How many hundreds of thousands of people

  • can this food bank feed

  • if it's fully funded by a YouTube channel?

  • You know what I mean?

  • And the content on the channel is the food bank.

  • Every view on this channel

  • is literally putting food in people's mouths like this.

  • - Was that sharpie? - Yeah.

  • - Helping people's fun.

  • - On my philanthropy channel

  • I literally just wanna help people.

  • I want to use the money to grow a food bank

  • that supports tens of thousands of families if possible.

  • - So what we're doing

  • is we're actually launching food banks across America.

  • The first food banks will be in North Carolina

  • and then we'll scale them out across the United States

  • and hopefully internationally at some point in time.

  • - Right now, I really just want to learn all these nuances

  • and actually learn how to help people

  • as effectively as possible.

  • And then, yeah, just as I make more money in my life,

  • just do it at scale.

  • - One thing that's been truly special for me to watch

  • was what really started early on with Jimmy

  • is just giving away money so people could click and watch

  • and have some kind of shock and awe at that content

  • has really changed into a greater effort

  • to have an impact on the world.

  • - My channel has billions of views

  • and those are real people.

  • You know, it's not just numbers on a screen

  • and a large chunk of that

  • are on videos where we help people and we did good

  • and, I mean, now that you got me thinking about it, yeah,

  • the videos that got 50 plus million views

  • of me giving away money probably did inspire

  • those 50 million people to go give money to other people.

  • I don't really think about it much, but yeah.

  • - I get a story from a family where 11, 12 year old kid

  • said no presents.

  • I'm not taking any presents.

  • I want anything that you want to give me

  • to be a donation to the future.

  • You know, Mr. Beast charity,

  • I believe in what he's doing and I want to be part of it.

  • Getting feedback stories from parents like that,

  • that they're saying thank you for the positive role model

  • that your son is becoming for us,

  • that behind the scenes stuff, it's just truly amazing.

  • - I put out a tweet and I have tons of people

  • coming here tomorrow to plant trees.

  • - The idea of this kind of philanthropy

  • through an online campaign through influencers

  • feels like it is the future.

  • There's like a communal aspect to it.

  • It's not just about giving your money.

  • It's about joining a team.

  • You gave your money.

  • You're officially part of something bigger than yourself.

  • That type of philanthropy does more

  • to like move people's hearts and change behaviors.

  • - Just because you can't do something massive like me

  • doesn't mean what you're doing isn't important.

  • Tipping a pizza delivery guy a few extra dollars is cool.

  • Or even better just doing something unique

  • and even more unexpected, like compliment someone

  • or randomly mow your neighbor's lawn.

  • It might seem minuscule,

  • but obviously if millions of you do it,

  • it has like a very macro impact.

  • And it does start with you.

  • Go and give away money. - Yeah!

  • - Jimmy's future is without boundaries.

  • I see the philanthropy growing

  • as big as his social media presence.

  • The whole world is a playground

  • and it'll be amazing what he will get accomplished

  • in the next couple of years.

  • - Congratulations on your brand new car.

  • No one's ever done this before,

  • I don't even know how this is gonna work out.

  • In a perfect world over the next few decades

  • I make tens of millions, hundreds of millions, billions,

  • whatever it is, and then when I'm like 50, I'm just like,

  • all right, I have all this money.

  • And then we just go open up

  • a few thousand homeless shelters or food banks.

  • I don't know what it is.

  • What I do know is I want to help people.

  • - So this idea of using his influence

  • to make the world a better place while at the same time,

  • like making that kind of cool and normalizing it

  • for other people to do the same.

  • (explosion booms)

  • I honestly think that's his guiding principle

  • and he's killing it.

  • (fireworks booming)

  • - Jimmy's heart is to make a change in this culture.

  • He does it really, honestly,

  • because that's just what he loves to do.

  • - I like helping people because it just makes me happy

  • and it makes me feel good.

  • I like seeing their faces light up.

  • I like seeing how excited they get.

  • A lot of people like, I don't know, watching movies,

  • or these other things, other forms of entertainment.

  • But for me, nothing is more entertaining

  • than just seeing someone just go

  • from like having a rough day to just going like, what?

  • It just makes me feel good.

  • Okay, come here, come here.

  • So what was your name again?

  • - Cody. - Cody, okay.

  • Cody, here's a few thousand dollars for filming.

  • I've had this in my pocket and you were Josh, right?

  • All right, Josh, here's a few grand as well.

  • Thank you guys for filming this.

  • Yeah, it's been a fun episode, thank you for watching.

  • - [Cody] What just happened?

  • (relaxing music).

- In some of my videos,

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