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  • - Mark, thanks for doing this.

  • - Happy to do it, thanks for having me.

  • - We have a lot to talk about,

  • including this thing sitting here between us.

  • - Yeah, it's a good one.

  • - This new device you've got.

  • A lot of ground to cover.

  • Actually, I wanted to start

  • where you and I left off a year ago

  • when we had this conversation,

  • which was the rebrand to Meta.

  • It's been a year now.

  • The world was very different a year ago.

  • I think your company was in a very different spot,

  • the world was just in a different spot.

  • I guess looking back now, I'd be curious to hear you reflect

  • on doing the rebrand when you did,

  • and did it achieve what you hoped it would?

  • - Well, yeah, no,

  • I think that that is a good place to start.

  • I'll just start off by saying

  • that about a year ago this time you gave us a lot of trouble

  • by breaking the news of this rebrand, so--

  • - Sorry about that.

  • - No, well, you know, you were doing your job

  • and I respect that, so.

  • - I appreciate that.

  • - But I think that that was just about

  • the biggest thing of the year that we were trying to,

  • we tried so hard to keep it under wraps,

  • but somehow you got that one, so touche.

  • I know there's a bunch to reflect on here.

  • So first is this is a long term journey, right?

  • I mean, it was never like, okay, we're trying to,

  • the internal conversations we had

  • actually always expected

  • that the initial moment of the rebrand

  • was gonna be quite negative

  • and that over time, we would just sort of build this out,

  • right, just because

  • like there were all these questions

  • around what the future vision is that we're building

  • and all this stuff is ahead, right?

  • I mean, this is the first version

  • of the work VR device line that we're shipping

  • and it's not gonna be until later this decade

  • when we're on V4, V5

  • that this stuff really starts to get fully mature.

  • And so I just figured there's so much story here

  • left to fill out and this is like a long term thing.

  • So I'd say the initial response to the rebrand

  • dramatically surpassed my expectations about

  • kind of what could be achieved

  • in terms of people hearing the vision

  • that we wanted to put out there.

  • And I think like almost overnight,

  • in the first few months, you had all these other companies

  • sort of jumping in

  • and talking about how they wanted to do stuff

  • in the Metaverse too,

  • And I think it really popularized that term and that vision

  • in a way that that just dramatically exceeded

  • what I'd actually expected.

  • You look surprised.

  • - Well, it exceeded what I,

  • I'm surprised because it exceeded what I expected as well,

  • the way that Metaverse became a meme

  • in the business world, really everywhere.

  • And now there's Chief Metaverse Officers

  • at companies, right?

  • I mean it sounds like you didn't expect

  • for it to catch on quite like that.

  • - No I kind of assumed that we were gonna have to

  • just continue building out the roadmap and that,

  • I mean maybe sometime like five years from now,

  • things would start to click

  • and people would start to understand

  • what we were putting together.

  • Instead, I think a lot of people

  • really got a lot of the vision for what it is.

  • I mean obviously it's still this high level concept

  • and there's a ton of stuff that still needs to get built,

  • but I think it caught people's excitement

  • just as sort of a kind of a long term hope

  • for what we want to build

  • more than I'd actually thought was possible.

  • And that I think actually poses

  • different opportunities and challenges.

  • On the one hand,

  • a lot of folks are really excited about working on it.

  • On the other hand,

  • I do think it just sets up

  • for a trough of disillusionment at some point

  • because it is a vision that's far out

  • and we're obviously investing a lot

  • and the products are working really well.

  • I mean, Quest 2 is working really well

  • and I think a lot of the research that we have,

  • and mixed reality, augmented reality, neural interfaces,

  • like all these,

  • I think these are leading across the industry

  • so I'm really excited about what we're doing.

  • But it's not like this stuff is gonna be fully mature

  • in a year or even two or three years.

  • It's gonna take a long time

  • to build out the next computing platform.

  • So we'll see.

  • That's been generally good.

  • But then the other piece that I've reflected on a lot

  • is as you've said,

  • I think the world is in a pretty different place now.

  • You know the market is in a different place.

  • - Your valuation, I mean it's dramatically different.

  • - Well, us and pretty much everyone else, right?

  • Inflation has gone up,

  • interest rates have gone up.

  • When interest rates go up,

  • that weighs on all equity prices, right?

  • But there are kind of some people

  • who are like maybe a little bit

  • overly kind of financial about thinking through strategy

  • who would say, okay well when you see things like that,

  • then you need to dial back on on kind of long term projects.

  • And I do think you're seeing that

  • across a lot of the industry.

  • So there's a part of me that thinks

  • that it actually would've been a lot harder

  • and probably wouldn't have been received as well

  • to have kind of announced this vision this year

  • than last year, given where the world is.

  • So then the question is, well how do you feel about that,

  • you know, given that people

  • might be less excited about it now?

  • And, you know, I wake up in the morning and I'm like,

  • I'm pretty happy that we did it

  • 'cause you could either say,

  • hey, it would be looked at somewhat more negatively today

  • or it would be harder to do today

  • so are you psyched that you did this thing a year ago?

  • And yeah because I think it would've been

  • kind of harder to mobilize around this now

  • and like this is what we're here to do

  • for the next decade

  • or however long it takes

  • to build out this next generation of computing

  • that's gonna be fundamentally more focused on people

  • and delivering this sense of presence

  • that you feel like you're right there with another person.

  • So yeah, I'd say I'm pretty positive

  • about how it's gone so far.

  • But also, I don't know,

  • I feel like I've been doing this for long enough

  • to understand that everything that goes well

  • brings its own challenges in different ways too.

  • So I think you just deal with what's in front of you.

  • But we're really,

  • I mean I'm focused on this over the long term.

  • I mean you've gotten some sense of the road map

  • and we're here today

  • to talk about the next step in the journey

  • and in some ways, it's the beginning

  • of a big part of the journey

  • because work is a big part of computing.

  • There are 200 million people who get new PCs every year

  • primarily for work.

  • I do think that by,

  • as we develop the Quest Pro line

  • and continue building it out,

  • you're gonna be able to do

  • pretty much everything you can do on PCs on VR and more.

  • So I think that this is just another big vector

  • for developing the next computing platform

  • is basically this is a step towards

  • all 200 million of those people

  • who get new PCs every year,

  • instead starting to do some of the work in VR

  • in addition to all the folks who are gaming,

  • hanging out socially, et cetera.

  • - Well, let's talk about the Quest Pro

  • 'cause I got to try it

  • at your research center in Redmond recently,

  • and it's very different from the existing Quest line.

  • And I think there's two big things

  • that people will have probably not experienced

  • until they try it.

  • It'll be the first time they try it and see this

  • is the face tracking and mixed reality.

  • And I wanted to kind of

  • talk about those two points with you

  • maybe starting with mixed reality, which is your,

  • this isn't VR in the traditional sense,

  • you're actually mixing video of the world around you

  • with VR.

  • Why is this something that needs to exist?

  • I mean what is mixed reality represent

  • on the continuum of like where you've gone with VR today?

  • - Yeah, so just first for background,

  • mixed reality, what it basically is is it takes,

  • you see the physical world around you

  • and then you can overlay digital objects.

  • So you can think about virtual reality is

  • the system is basically painting every pixel,

  • right, so you're in a fully immersive world,

  • you're in a completely different place.

  • Over the long term, you'll have augmented reality,

  • which are glasses.

  • Something like what you're wearing now

  • is basically like the target

  • of what we would like to get to.

  • I don't know if you'll be able

  • to get that much smaller than that

  • 'cause there's a lot of electronics to cram in there,

  • right, all the silicon and the projector

  • and the wave guides to display the holograms and the cameras

  • to basically make sure that all the objects

  • and the holograms are locked in the right place in the world

  • and the speakers and batteries and all that,

  • so a lot of stuff to fit into those glasses,

  • but you'll get that.

  • And when you have glasses like what you're wearing now,

  • you'll see the kind of actual photons from the world,

  • things around you,

  • and then you'll overlay holograms just in that place.

  • So mixed reality is sort of this in between

  • where it's a VR device

  • that basically every kind of pixel

  • that you're seeing in your vision

  • is rendered by the graphics pipeline in the device,

  • but it does this thing called pass through

  • where you have cameras on the outside, an array of cameras,

  • because your eyes, you we see in stereo,

  • right, that's how we get 3D.

  • So it's not just one camera,

  • it's important that we get the different perspectives,

  • and it can basically pass that through

  • in high resolution and in color

  • and then it can either print what the photons are

  • that it's getting from the outside

  • or it can overlay digital objects.

  • So you can be sitting at a desk

  • and have your kind of perfect workstation up

  • with three huge monitors

  • but you can see your physical keyboard in front of you

  • and your digital mouse

  • so you can kind of control

  • the digital monitors that aren't actually there.

  • - I tried this, I tried this last week

  • and I will say the monitor thing is compelling.

  • What I noticed was the keyboard itself

  • was a little fuzzy still

  • and I didn't feel like I could see the keys super well

  • to feel like confident typing.

  • - Yeah, I mean I think that all the stuff

  • will get better over time.

  • There's some kind of tracking augmentation

  • that we can do for certain keyboards too

  • so yours may just not have had that.

  • But in general, you can get a sense of where this is going.

  • I don't think, I mean, this is a V1 device, right,

  • so it's not like the perfect incarnation of this.

  • I mean, just like Quest 1 to Quest 2 is this huge jump

  • and there's many times more sales.

  • I do think,

  • it's like we'll keep on building this out,

  • but I think that this is the best mixed reality

  • that anyone has built right so far

  • and this kind of I think is enough

  • to introduce the concept to the world,

  • show where it's going,

  • get the development ecosystem starting to go.

  • So you'll get people building use cases for work,

  • whether it's the desktop solo productivity example.

  • You'll be able to have kind of hybrid meetings where,

  • you know, instead of Workrooms where,

  • which we have today where you're in VR

  • and you can see people's avatars,

  • now you'll be able to have hybrid meetings

  • where some people can physically be there

  • and you'll see them,

  • but then other people will just show up in VR

  • and you'll see their avatars so that'll be pretty sweet.

  • - So there's a,

  • I mean there's a lot of mixed reality use cases

  • I think that will show out over time.

  • The other component of this is face tracking

  • and being able to see your face movements

  • and your eye movements.

  • And I see the value in the experience.

  • I did a demo

  • where I was with one of your employees in Workrooms

  • and it did feel more visceral,

  • like being able to see how our face reacted in real time.

  • - Yeah.

  • - So I understand the use case of it completely.

  • I'm curious how you thought

  • about building that into the product

  • from a privacy perspective

  • 'cause obviously there's gonna be concerns

  • about face tracking.

  • - Yeah, sure, sure.

  • I mean, first let's talk about like what it is

  • and why it's valuable.

  • - Sure.

  • - I mean I think,

  • well I can answer your question quickly on the privacy side.

  • I mean the face sensing data stays on the device

  • and we don't send the raw data to apps

  • and people basically have to opt-in

  • if they want the in-app

  • to be able to know where they're looking,

  • the eye tracking or their face expressions.

  • - And importantly, you don't have the raw data either,

  • like Meta doesn't?

  • - No, it's on the device and it's encrypted

  • and then it basically gets thrown away

  • as soon as it's processed.

  • So I think that that's,

  • so from a privacy perspective,

  • I actually think that that's been-

  • - You think that's solid?

  • - Yeah, I mean we've also had people come and audit it.

  • I'm sure over time, we'll add more capabilities

  • and we'll need to keep thinking through this,

  • so security is never a thing that's done, right,

  • but it's something that we've thought through very carefully

  • given the sensitivity around it.

  • But I do think it's worth

  • just talking about why this is such a big deal, right?

  • So mixed reality I think is clearly a big deal

  • because it's this bridge between virtual reality,

  • which you can build today,

  • and augmented reality, which you kinda want,

  • but it's still a few years away

  • from really being able to get built.

  • So this sort of starts to bring that experience in,

  • even if it's in a VR form factor.

  • The face expressions are critical

  • because it gets to why we're in this at all,

  • which is we're really focused on the potential of VR and AR

  • to deliver this authentic sense of presence.

  • No other technology can do this, right?

  • It's like when you're on your phone

  • or if you're on a Zoom call,

  • it's nice to be able to see the person,

  • you can like pick up some context around them,

  • but your brain is under no illusion

  • that you are there with them, right?

  • It's like if anything you're trying to convince yourself

  • that you're kind of having a closer interaction

  • than you obviously know you're in a different room

  • and all that.

  • The magic of VR,

  • for people who have experienced this,

  • you know that it just,

  • it basically immediately convinces your mind

  • that you are present in another place

  • and with the people who are there.

  • When you see avatars,

  • even if they're expressive avatars

  • that aren't yet photo realistic,

  • it feels very rich and present when you're there

  • in a lot of ways,

  • even more so than what you would get on a Zoom call today,

  • where obviously people show up in a photo realistic way,

  • but there's just so much

  • that it doesn't feel like you're actually present

  • whereas even if you have this expressive

  • somewhat cartoon avatar next to you,

  • it actually, you feel like you're there next to each other

  • even if you're thousands of miles apart

  • if they're on the other coast or something like that.

  • - And that to you is compelling in and of its own right

  • for this technology

  • to where you think that's gonna be a reason

  • people gravitate towards this technology?

  • - That to me, that is the primary value of it

  • is basically the ability to feel

  • and deliver this sense of presence.

  • I think this like human sense of presence

  • is such a profound and magical thing

  • that we're a company that just,

  • like everyone here wakes up in the morning

  • and thinks about how are we gonna

  • like help people connect and communicate.

  • You can't deliver that kind of sense of presence

  • on any of the platforms

  • that we've had the opportunity to build on yet.

  • Right, so we've built on web, on PC, on mobile.

  • There's a lot of good things about all those platforms,

  • but if you think about

  • like what is the ultimate expression of social technology,

  • you're not gonna get it on a phone.

  • Right so that's why we're investing so much money

  • and like so many of our top people

  • in trying to invent and accelerate the development

  • of this next platform

  • because it's gonna enable

  • I think sort of the ultimate expression

  • of you what we set out to do

  • in building social software.

  • So then the question is, okay,

  • what are all the things that we just need to like burn down

  • to make it so that

  • like on the list of things that get in the way

  • of feeling like you're even more immersed

  • and present with other people?

  • And one of them obviously is realistic expressions.

  • I think that this is gonna be

  • one of the defining characteristics of this product

  • and hopefully a lot more that we do going forward

  • is the accurate kind of face expressions

  • and ability to make eye contact,

  • which is also really powerful

  • and also something

  • that you can't really do on video calls today.

  • You know, it's like if you try to look at someone's eyes,

  • you're not looking at the camera.

  • - Yeah.

  • - All these kinda weird issues

  • that break the sense of present.

  • But in order to do that,

  • it's a pretty big trade off in the design

  • because you're putting a bunch of different sensors in there

  • which consume a lot of the CPU on the device

  • and the kind of silicon power budget that you have

  • basically processing the input from these sensors

  • in order to make it

  • so that when you're in VR and mixed reality

  • and eventually augmented reality,

  • your representation of yourself

  • will have realistic expressions.

  • So I mean a lot of companies I think might,

  • I mean I'm interested to see what happens,

  • but I think other folks in the space,

  • you look at like

  • Sony's coming out with a new headset this year,

  • I mean this isn't like a thing

  • that I think that they're prioritizing.

  • - I think Apple's headset

  • is gonna look and work a lot like this actually.

  • - Well, we'll see.

  • I mean it's,

  • I don't know, it's been very hard for us

  • to have any sense of what they're doing

  • so I find it best to just-

  • - I think we'll know soon.

  • - Well, yeah, that'll be interesting too.

  • But I think that this really gets to the mission

  • of what we're doing around this.

  • - Yeah.

  • So in terms of tradeoffs too,

  • this is an expensive device.

  • This is a lot more expensive than the Quest 2.

  • You've been very clear

  • that you want to make these devices as cheap as possible

  • to get them in the hands of as many people as possible.

  • I think in 2017 you said you want a billion people in VR,

  • that was your goal.

  • - Well, it's a good start.

  • - I think the Quest 2 has done

  • over 10 million sales to date.

  • Does that sound accurate to you?

  • - I mean I'm not, we haven't shared any numbers.

  • - Why not?

  • Why not just share?

  • - That's a good question.

  • I think we tend to not share numbers

  • until things are a lot bigger.

  • - A lot bigger.

  • So you're waiting for a certain number?

  • - I don't actually have a number in mind but I-

  • - Just when it feels right?

  • - Yeah, I'm not sure-

  • - Well, so the estimates are

  • that you've done over 10 million with Quest.

  • I'm sure it's higher than that.

  • You're obviously far from a billion.

  • But who is this device for at this price point?

  • Because I think, you know, the Quest 2

  • is considered kind of a gaming device,

  • there's a lot of social stuff starting to happen,

  • there's fitness with supernatural.

  • Who is the target customer for this?

  • - So there are really two sets of folks.

  • One are just people who want the best VR device

  • that anyone has made.

  • So I think if you want that, then this is it.

  • It is better than the Quest 2, it's a lot more expensive

  • so it won't be for everyone,

  • but there's some group of people who want that.

  • The second is people who want

  • basically a device that's for productivity.

  • And when I think about the market,

  • I think that there are gonna be

  • two basic different kind of tiers and price segments.

  • I think that there's gonna be

  • a kind of consumer oriented segment

  • that is maybe $300, $400, $500 devices,

  • right that people widely can afford

  • sort of in the price of an Xbox or a PlayStation,

  • that a lot of the use cases there

  • will be entertainment focused,

  • whether it's gaming or social

  • and kind of hanging out with people or things like fitness.

  • And that list of use cases will just continue growing

  • but it's been pretty cool to see how that's expanded so far.

  • If you think about how you use computers,

  • there's also clearly a market for people who want to pay

  • or are willing to pay $1,500, $2,000,

  • kind of high end professionals for their workstations.

  • - And that's what you imagine being the means for this?

  • - Well, yeah I mean for this and for the future

  • of the pro line overall.

  • I do think that there's going to be a market

  • for people who want to get,

  • the people who are really interested in VR

  • being able to be their primary workstation over time.

  • I think that that's,

  • there's gonna be a market around that

  • and people who are sort of high end professionals there,

  • you're already paying thousands of dollars

  • for your workstation

  • so I think that's pretty clear

  • that the ability to get more technology into there

  • to make that even better, you'd do it.

  • Right, if I could give all of our engineers a device

  • and have them be 3% more productive,

  • I'd give them a $1,500 device for sure.

  • So it's just, in terms of,

  • so that's kind of in terms of the market segmentation,

  • what we expect to happen.

  • There's also this advantage in developing both of them,

  • which is that we can introduce new technology.

  • - First in this one.

  • - In this before we can get it

  • into the price point for the consumer one.

  • And being able to work on it and developing it

  • actually helps us get it into the consumer one

  • faster and better.

  • And by the time that it is in the consumer one,

  • we already have a developer ecosystem and content around it

  • because, and even if fewer people are buying the Quest 1

  • and it's more of a high end device,

  • it'll be enough to kinda get the developer ecosystem going.

  • So of course we're working on more devices

  • in the consumer line too,

  • there will be a Quest 3 at some point, not this year,

  • but I'd love to get some of these features

  • into future devices, whether it's Quest 3, Quest 4.

  • And the fact that we're building Quest Pro and have that

  • and people can start building for mixed reality.

  • And I think it'll be

  • just a pretty big advantage on that too.

  • - You've been pretty open that on the Quest 2,

  • you are not making money on the hardware.

  • Are you making money on this like on a unit basis?

  • - I mean I'd have to look.

  • There are lots of different ways

  • to basically do the accounting on this.

  • - I guess is this a profit generating device for you?

  • - The strategy overall is not to make money on the hardware,

  • but to make it so that it can help develop the ecosystem

  • and then over time the business model

  • will be based on software and services.

  • So that remains the approach.

  • - I wasn't sure because I, you invest so much in hardware,

  • you have so many people working on this,

  • you're spending so much money on hardware,

  • I wasn't sure if you had landed on a hardware margin

  • business or not.

  • - It probably depends

  • on how exactly you account for it.

  • So like if you're just saying what is like the materials

  • that go into the device,

  • maybe we're charging a little bit more for that,

  • for the device than the materials that go into it.

  • But if you account for all the R&D and everything,

  • then no.

  • But no, the strategy is not,

  • we're not trying to have premium device prices

  • and make a profit on that.

  • Our whole approach as a company

  • is get as many people as possible

  • to be able to access these tools

  • and then over time, you build a better ecosystem that way.

  • - Got it.

  • - I think that this is like a pretty deep part

  • of our philosophy around this overall,

  • which is we also want to help build

  • the open ecosystem around all of this.

  • So rather than being kind of insular

  • and trying to do everything ourselves,

  • a big part of the theme for this year's Connect

  • is all the partnerships that we have,

  • the partnership with Microsoft,

  • which is gonna be fundamental for-

  • - Which I want to talk about.

  • - We're not an enterprise company.

  • So making it so this can basically succeed with enterprises.

  • - Yeah, well let's talk about the Microsoft partnership

  • for a minute 'cause it's a big sweeping partnership.

  • You know, you've got sat Satya Nadella speaking at Connect

  • and it's across all their services.

  • You've got Teams, you've got I mean Azure, Windows.

  • What's in it for you and what's in it for Microsoft

  • I guess in this dynamic?

  • Because it's unusual to see companies this large, I think,

  • you know, partner on such a kind of a broad way.

  • - Yeah, I'm not actually sure how unusual it is,

  • but I agree it's a very big deal

  • for the development of this

  • because I think both companies

  • are building important pieces of technology

  • for the next generation of computing

  • and I think we'll just be able to unlock more together.

  • And one of the things that I'm really excited about,

  • I mean Teams is obviously great,

  • the Microsoft 365 announcements,

  • you can basically have a Windows PC in the cloud

  • and as part of your virtual workstation,

  • you can just stream that.

  • So you can have at the virtual desk

  • that we were talking about a while ago,

  • you can have three huge monitors

  • that are basically streaming

  • things from your Windows PC in the cloud,

  • but also the announcement around Intune

  • and Azure Active Directory,

  • which are basically the tools

  • that Microsoft sells to enterprises

  • so that way the CIOs know that like everything on the device

  • is gonna be kind of secure for that enterprise

  • in an enterprise environment

  • and only the people

  • who are supposed to have access to things get it.

  • That's a pretty big deal

  • and Microsoft has just been building this stuff

  • for, I mean decades at this point.

  • So while we're building some of the basic tools around this,

  • and maybe in a decade from now

  • we'll be in a somewhat different place,

  • even though I don't think we're ever gonna be

  • primarily an enterprise company,

  • it really jump starts this

  • if we're selling this as a work device.

  • Work doesn't just mean enterprise.

  • You know I don't know if you would consider your job

  • like within an enterprise

  • but you're clearly a high end professional.

  • But enterprises are a big part of us.

  • There are a lot of people who work at very big companies

  • and Microsoft is clearly going to help jumpstart that

  • and also be able to help sell it as part of the solution.

  • - That was gonna be my next question.

  • So they send customers to you potentially

  • and they benefit because Azure grows

  • as your ecosystem grows?

  • - Well, I think you can imagine an environment where,

  • or something where a company goes to Microsoft

  • and asks how they can empower

  • their employees in the metaverse

  • and Microsoft has,

  • among other things

  • that they're basically working with that company on,

  • one of the options that Microsoft has

  • is to put all the Microsoft suite of services

  • on a Quest Pro and make it easy

  • for enterprises to adopt that.

  • I think that that's pretty compelling

  • for both Microsoft and us

  • and the enterprises that now have a turnkey solution

  • to use all the Microsoft software

  • that they're used to inside their enterprise.

  • And so that's gonna be pretty powerful.

  • At the same time, I mean it's not just Microsoft,

  • we also announced a bunch of software

  • that Adobe is bringing.

  • I mean, they do a lot of high end

  • creative work. - You've got Autodesk as well.

  • - Autodesk.

  • Accenture, which I think is,

  • in this industry, they're not necessarily

  • seen as like a massive technology company necessarily,

  • but they do a ton of integration

  • and are one of the big kind of technology integrators

  • and creators for that do all the last mile work

  • for all these companies.

  • They're an incredibly important player in the ecosystem.

  • If you're, whatever industry you're in,

  • if you want to help train your employees

  • or help people troubleshoot,

  • you're kind of training people,

  • whether they're in a factory or on an oil rig or something,

  • and it's like you want that software

  • to basically be able to work

  • not just in virtual reality for training, but mixed reality.

  • I mean, that's awesome, right?

  • The way you can see the environment around you,

  • you can overlay the training modules on it,

  • someone has to build that.

  • Accenture is basically a great company to do that

  • that's trusted by all these other enterprises to do that.

  • So I think it's this suite and kind of set of partnerships

  • that I think lays out that our philosophy on this

  • is that we're not trying to do this all ourselves.

  • And I think that this actually gets

  • to a more general philosophy about computing

  • that I think is gonna be pretty important

  • over the next 10 years,

  • which is that as we see this play out,

  • is that in each generation of computing

  • that I've seen so far,

  • you know, PC's, mobile,

  • there's basically an open ecosystem

  • and there's a closed ecosystem.

  • So in PCs, it was Windows and Mac.

  • In mobile, it was Android and iPhone.

  • And the closed ecosystem, very tightly integrated,

  • relatively insular, a lot of the value

  • basically just flows towards the closed ecosystem over time.

  • - Listener, he's talking about Apple but yes.

  • - Well, yeah I said, Macintosh and iPhone.

  • The open ecosystem,

  • basically you have much broader partnerships.

  • Right, so Microsoft didn't build the chips,

  • they didn't build the PC's,

  • they didn't build the app store.

  • Like all this key stuff

  • that was kind of developed around the ecosystem

  • similar with Android.

  • And that's basically what we hope to build here

  • is the open ecosystem for the next generation of computing

  • around virtual and augmented reality

  • in the metaverse more broadly

  • which means that there are gonna need

  • to be all these partnerships.

  • And one of the interesting things

  • that I just think about in the history of computing

  • is it really isn't predetermined

  • which type of ecosystem ends up succeeding more.

  • In PC's, I think you'd say that Windows

  • during the '90's and 2000's especially

  • was really the primary ecosystem in computing,

  • the open ecosystem was kind of winning.

  • In mobile, I think you'd probably have to say

  • that iOS is the winning one,

  • even though there's technically

  • a bunch more Androids than iPhones.

  • - From a profit perspective.

  • - I mean I think Apple has something like 80% of the profits

  • and in countries like the US

  • I think that they have 60% market share and growing.

  • So I think the closed ecosystem has really won in mobile.

  • But I think from that mix over time,

  • it's really it's not clear,

  • it's not predetermined

  • that one model has to win out over the other.

  • And I think we're kind of gonna get a reset

  • in the next generation of computing.

  • And so our goal in how we approach this

  • is not just to help build the open ecosystem

  • in partnership with all these other companies,

  • but to make sure that in this generation of computing,

  • the open ecosystem wins again.

  • - Yeah, I mean I think that's interesting.

  • So is it fair to say

  • you're taking more of an Android approach then

  • than an Apple approach here?

  • 'Cause you do a lot of custom silicon work,

  • you do a lot of hardware, you build the hardware,

  • you build the software, you build services.

  • - Yeah, I mean, I think we're still early in the story.

  • So I think that there are pieces of this

  • that we've had to build

  • just because there's no ecosystem yet.

  • But our goal is to basically be able

  • to spread that out over time and to not,

  • like in the future,

  • do I expect that great companies like Samsung

  • are gonna be building VR devices?

  • Of course they are.

  • And would I love to work with them?

  • Yeah, of course, at the right time.

  • So I think that things like that,

  • we'll need to kind of figure out

  • how exactly that would work.

  • But yeah, I mean we're very early in the ecosystem.

  • I think Quest 2 is really the first mainstream VR device.

  • And I think before Quest 2,

  • most of these other companies

  • weren't even taking it that seriously.

  • And now I think people are more open to it

  • and there's more interesting conversations happening.

  • - Yeah, and I have this theory

  • that when Apple comes out

  • with this headset they've been working on,

  • I think everyone will see this dynamic

  • playing out a lot more clearly that you're talking about.

  • I think right now you're out there leading

  • and there's gonna be more entrants that come in,

  • specifically Apple with their approach.

  • And I'm actually wondering while we're on that topic,

  • you know, Apple's done quite a number on you on mobile

  • with that ad tracking prompt.

  • Right, you said it cost you like $10 billion

  • or something like that in the last earnings call.

  • - Yeah.

  • - And I see what they're doing in headsets.

  • They haven't obviously acknowledged it, but it's coming.

  • Do you think those two are related at all?

  • Because what I see is they've really hurt your ads business,

  • their ads business is also growing

  • pretty dramatically at the same time,

  • and they're about to compete with you in headsets.

  • Do you see those things as connected?

  • - It's really hard to know.

  • So it's hard for me-

  • - You have to have an idea though.

  • - I mean I don't know,

  • I think to some degree it's hard to know

  • what documents or conversations they have over there

  • that either connect or don't

  • these different parts of the strategy or what whatever.

  • I mean, it's certainly plausible

  • that they kind of see this competition in the future

  • and want to hinder us.

  • I mean I do think that,

  • I think one thing that's been pretty clear

  • is that their motives in doing the things that they're doing

  • are not as altruistic as they claim them to be.

  • You know, I'm sure that they believe at some level

  • in the things that they're doing

  • and think that they're good for their customers,

  • but it can't just be a coincidence

  • that it also aligns very well with their strategy.

  • - Right.

  • - But honestly, I don't wanna,

  • it's hard for me to go too deep on this

  • because I mean I don't work at Apple,

  • I don't know them that well.

  • And at the end of the day,

  • I can't really control what they do.

  • - Right and they may not let you on their headset,

  • your apps on their headset,

  • that may be the dynamic that plays out.

  • And so I guess what I'm trying to connect the dots here

  • is do you feel a necessity to build this stuff

  • because of how the platform dynamics

  • have shaped out on mobile?

  • - That's not the main reason,

  • but I think it certainly is one consideration.

  • - Sure.

  • - My belief in this,

  • in the notion of the metaverse and in these platforms

  • dates back to before I started Facebook.

  • I mean I told the story last year around how

  • I like remember when I was in middle school

  • and I used to like be in math class

  • and would just like not be paying attention to my teacher

  • and just be like writing code in my notebook

  • or ideas for things that I wanted to go code or build

  • when I went home from school that day.

  • And one of the things that I was really excited about

  • was this idea of,

  • you know, basically a kind of social environment

  • where you could like be present and immersive

  • and like a 3D environment around that.

  • At the time, it's like I was a middle school kid,

  • I didn't necessarily have the math background

  • or the computing power available

  • to build a bunch of that stuff but I've been,

  • pretty much my whole life,

  • I've been interested

  • in kind of the intersection of technology

  • and how people relate to each other.

  • You know, in college,

  • I studied psychology and computer science.

  • And this has obviously been kind of the full

  • history of the company

  • has been building this kind of social software.

  • I think that more of the motivation for this

  • is it's this longstanding notion

  • that basically this will unlock, in my view,

  • the ultimate expression of kind of social technology,

  • the ability to be present

  • and feel like you're there with another person

  • no matter where you actually are.

  • I don't know.

  • I mean, just think about this,

  • it's like we're doing this podcast live in person.

  • You mentioned the other day

  • that you kind of hadn't done a ton of in person stuff

  • since COVID started,

  • but we don't have the technology yet

  • to basically do something like this and have it feel,

  • there's some reason

  • why you want to do the podcast in person,

  • there's a connection that you have in person

  • and there's a reason

  • why you didn't want to do this over Zoom.

  • - Sure, we've done it over Zoom.

  • It's not the same.

  • - So I just think that like when this gets developed,

  • I really think it's,

  • like the ability to have this conversation

  • where in the future, like I'm just a hologram sitting here.

  • If we can't actually be here together,

  • or if I'm in another country around the world

  • or you're a hologram or,

  • but it feels like we're physically there together.

  • I just think that there's like a real magic to that

  • that's gonna enable really great experiences.

  • And you can kind of get some of that in VR today.

  • But unfortunately, there's this dynamic that we've seen

  • that things that feel really neat and present

  • when you're in VR,

  • they don't yet translate that well to 2D.

  • Right so if you take a video

  • of us kind of sitting there in Workrooms,

  • we might feel like, oh wow, this is actually pretty amazing,

  • it's like we feel like we're right there,

  • but then you put it in 2D and you like put a video online.

  • - [Interviewer] It collapses it, yeah.

  • - It's just like oh that kind of looks,

  • that just looks flat

  • or it doesn't look that interesting

  • which I think is part of the reason

  • why we're not doing this in VR right now,

  • even though I think we very well could.

  • But I think we'll get there over the next few years too

  • in terms of the graphical fidelity

  • and kind of photo realism around more of this stuff.

  • - It's very, hearing you talk about it,

  • I mean you're obviously so passionate about it,

  • you have such a deep conviction about it.

  • Do you feel the kind of outside

  • people still doubting this strategy

  • and doubting that this is actually gonna be a thing

  • at the scale that you seem to just have deep conviction

  • that it will be?

  • I think there's a lot of people that still don't

  • A, understand what the metaverse even means,

  • but B, also see the appeal

  • of why they should even try one of these headsets.

  • And do you just think it's gonna be kind of a slow gradual,

  • like more people, network effects will come in over time?

  • - Yeah, it'll start slow

  • and then it'll get faster and faster and faster.

  • - So you're not seeing some like aha killer app moment

  • that really like catches on like wildfire?

  • You really see this as being a gradual thing

  • throughout this decade?

  • - Well, I think if you're trying to build something

  • of the scale of billions of people,

  • that doesn't happen overnight.

  • - I mean Facebook grew really fast.

  • - It took eight years to reach a billion people.

  • - I mean yeah in hindsight when you say it that way.

  • - I actually think,

  • I saw someone saying that this week or today

  • is the 10 year anniversary of us reaching a billion people,

  • which I think is kind of an interesting thing

  • but it took a while

  • and it's a lot easier to grow software

  • on top of a platform that someone has already built

  • than to basically ship atoms around.

  • So, yeah, but I think,

  • so this, I think it happens more in step functions,

  • but it's like all these little s-curves that add up

  • to getting there over time.

  • I don't know, I kind of, I enjoy being doubted.

  • - You do?

  • How do you still enjoy it?

  • Why do you enjoy it?

  • - I don't know.

  • If too many people kind of get

  • or think that what you're doing is obviously gonna happen,

  • then, I don't know,

  • I just think it gets a little comfortable.

  • - So you feed off the hate a little bit?

  • - Hate is different from doubt.

  • - Right, haters.

  • - Well, I actually think one of the difficult things

  • about running one of these companies

  • or just being like a public person on the internet now is

  • separating out people who are constructive

  • about trying to build something

  • versus people who are just haters.

  • I mean there's a lot of people

  • who are not trying to help anything.

  • - And you probably have more haters

  • than just about anyone in tech?

  • - I mean, I think once you reach a certain scale,

  • I think you get saturated, so I'm not sure.

  • - You have to separate that out

  • for your own sanity too, I have to imagine.

  • - But also just like you're trying to find useful signal.

  • I mean if you tune out everyone who

  • thinks that you're not doing something right,

  • then you're gonna miss a lot of really valuable signal

  • to do stuff better than you're doing it today.

  • So you want to not ignore critique.

  • But at the same time,

  • I just think that there are a lot of people

  • who actually aren't trying to help

  • and aren't trying to make things better.

  • So I do think that that's sort of an art

  • and I think it's a continual struggle

  • for I think a lot public people on the internet,

  • not just me.

  • - Yeah, I wanted to talk about

  • what's happening on the family of apps

  • on the social media side a little bit

  • 'cause you've got this big change happening

  • with this discovery engine approach

  • that you're undertaking in feed.

  • And I mean the elephant in the room is TikTok, right,

  • and kind of what they introduced to the world

  • where Facebook and Instagram

  • were built on these friends and follower models

  • showing you content from them mostly,

  • you call it connected and internally versus unconnected.

  • TikTok was like, we're just gonna show you

  • what we think our AI thinks you'll like.

  • And it turns out people really like that.

  • And you're currently rearchitecting the feeds

  • to be more like TikTok's For You page

  • in the sense that it's gonna be content

  • that you maybe necessarily

  • didn't even know you wanted to see, right?

  • - Yeah.

  • - And you said that this is a huge AI challenge,

  • it's a huge technical undertaking.

  • I think you said internally it'll take a while

  • for you to like be where TikTok is

  • in terms of how good.

  • - Very technical term.

  • - Yeah, I'm wondering what is the actual,

  • what is the AI challenge

  • that you're currently having the teams go through

  • to make this discovery engine

  • as compelling as you want it to be?

  • - You know, when we got started with newsfeed,

  • I don't think we had,

  • we were years away from having the technology

  • to be able to do the content understanding

  • on each post in the system,

  • understand what they're about,

  • understand what you care about,

  • and then be able to recommend to you

  • like in real time basically with very low latency

  • content that you might be interested in

  • from across tens of millions

  • or hundreds of millions of posts that are out there.

  • If you think about it,

  • it's actually a lot easier of a problem

  • to basically take the several hundred things

  • that your friends and the accounts that you follow

  • have posted today,

  • and just to rank them

  • in the order that you might want to see them.

  • And we're not necessarily recommending you content,

  • you've chosen to follow those people,

  • and we're just making sure that okay,

  • if your cousin has a baby, you're not gonna miss that

  • whereas like if someone who just posts a ton of stuff

  • and you always ignore it posts again,

  • maybe that's like a little further down or something.

  • So the big shift,

  • I think that there are really

  • two major innovations recently,

  • and I think you're right,

  • that TikTok really showed

  • that a bunch of these things were possible.

  • So one is the emergence of like really short form video.

  • Right so when YouTube first came about

  • people kind of called YouTube short form

  • compared to TV shows.

  • Now YouTube is kind of long form form, right?

  • Which is kind of crazy and we're old.

  • But I think that partially what TikTok has shown

  • is that basically there is a medium,

  • which is even more short form video that's really powerful,

  • which I think builds on some of the stories formats

  • that we've seen over the years

  • but I mean that's a thing.

  • Then there's,

  • that's one trend that I think is just pretty clear.

  • Like video is becoming bigger across the apps.

  • I think it's something like 50% or more

  • of the time spent on Facebook now is watching video.

  • - And you've been calling out this video trend for years,

  • that's a known thing.

  • I think the ranking thing and the focusing on unconnected

  • is the big unlock.

  • - The AI technology

  • to now not just be able to rank the content

  • that you're following from friends,

  • but also really be able to actually do a very good job

  • of showing,

  • of basically recommending content

  • from the whole corpus of content that's out there

  • and making that be good.

  • That's something that I think

  • has only really started being possible in the last few years

  • to do very well.

  • And the thing is,

  • that doesn't just apply to video.

  • Right so while TikTok might just be doing that for video,

  • Facebook and Instagram are a lot of formats, right?

  • So on Facebook, you have,

  • obviously there's photos, text, links, news, groups,

  • long form video,

  • all these different kinds of things, stories.

  • On Instagram, there aren't all of those formats,

  • but you have photo, long form video,

  • stories, a bunch of different things and hashtags.

  • And the same basic discovery engine technology

  • that makes it so that you can

  • understand what a person might be interested in

  • and understand the meaning of all these posts

  • and then match that up so that way you're showing a person

  • something that they might be interested in,

  • even if they never expressed an interest

  • in that thing directly,

  • that's gonna apply to all these different formats.

  • I know that's a really interesting problem

  • and a really interesting opportunity

  • that I think we uniquely have to be able to go build

  • because it's over the history of our company, we've had,

  • you know, a number of competitors

  • that focus on a single format.

  • And one of the things that I think we've done well

  • is taken on the challenge

  • of blending the different formats together

  • into a single feed that basically can make it

  • so that you can get all of the different content

  • that you're interested in

  • because it's not all gonna be video

  • that you wanna watch with sound on.

  • - Yeah.

  • And you clearly can't just flip a switch on this,

  • like turning,

  • focusing on this changing feed into this discovery engine,

  • it sounds very complex.

  • - Yeah but it's also, it's not a binary thing.

  • So to your point about flipping a switch, we don't have to.

  • What's basically gonna happen

  • is that over the next year or two,

  • what you're gonna see is just

  • we'll start showing more recommended content in the feed

  • and we'll know that we're doing a good job

  • because we'll basically be able to test if we,

  • 'cause the content in the beginning

  • is gonna displace some other content.

  • And either displacing that content

  • is going to lead to negative feedback from people

  • and lead to people connecting with each other less

  • and all the metrics that we focus on

  • or it will actually lead to people connecting more

  • and being more satisfied with the product.

  • So in the beginning, we'll start off with,

  • whether it's 10, 12% of the content will be recommended,

  • but I actually think we'll get to a future

  • in the next couple of years where,

  • I don't know, you might have 30, 40% of the content

  • is recommended.

  • The people who you care about

  • are always gonna be really important to this.

  • So I don't think that, that's not going away,

  • right, you'll always really want to get that content too

  • and I that that'll be an important differentiator

  • for our services

  • is being able to do that

  • in addition to the recommended content,

  • but I do think the amount of recommended content

  • will ramp up.

  • - While we're on TikTok, you were very early onto saying,

  • you know, TikTok,

  • there's problems with the Chinese ownership,

  • we should be concerned about this.

  • You gave a speech a few years ago about this.

  • Now everyone's-

  • - The speech wasn't about that.

  • The speech was about-

  • - No, but you talked about it.

  • - Yeah, the speech I think was broadly

  • about how people were,

  • how I felt like some of the calls to censor more content

  • were getting to a zone that I felt

  • was kind of dangerous and too much.

  • And I'm not a complete absolutist on this.

  • I think that there are a lot of things that are problematic

  • that need to be moderated and dealt with,

  • but I also think that there's a line

  • and I think we need to make sure we-

  • - Well, where I was gonna go is that I think

  • that the TikTok fear has only grown stronger,

  • it's being talked about in D.C. all the time.

  • What do you think the US government should do about TikTok?

  • Are you in favor of a ban?

  • Are you in favor of a spinoff?

  • I think you said that a ban would be problematic

  • at one point, but what's your view on that?

  • Is this an area that the government should get into?

  • Obviously, it would help you competitively,

  • but do you have other concerns about it?

  • - I don't know what the solution is,

  • even though I do think it's a real question.

  • I mean, I think in the US,

  • one of the things that I think is sort of interesting is

  • in the US, there's such a clear distinction

  • between the private and public sector

  • and the companies here operate independently

  • and I think people understandably get upset

  • if the integration is too much

  • or if there isn't good separation there.

  • But when I travel overseas

  • one of the things that's surprising to me

  • is in most other countries around the world,

  • those sectors are blended so much

  • that they almost don't believe

  • that America operates the way it does.

  • And China more so than any other country that I've been to,

  • it's very integrated, right?

  • Where the notion that like an American company

  • wouldn't just like obviously be working

  • with the American government on every single thing

  • is completely foreign there,

  • which I think does speak to

  • at least sort of how they're used to operating.

  • So I don't know what that means.

  • I think that that's a thing to be aware of.

  • - That sounds like you haven't formed a real opinion

  • on what should happen.

  • - I try to spend my time

  • on things that I can make an impact on.

  • - Sure.

  • Well okay, so on the feed,

  • I haven't heard you talk about this or reflect on this.

  • The last error of the feed

  • was this thing you called meaningful social interactions

  • and you were really prioritizing

  • content that your close friends commented on

  • and engaged with.

  • Discovery Engine feels like a departure from that

  • in that you're introducing content

  • that's not from your friends into the feed.

  • Is that a fair distinction?

  • - So I think it's a different loop.

  • The way that people interact in the past

  • was someone would post something

  • and then there would be a lot of comments in feed.

  • I think the way that social services have evolved

  • is that most of your kind of real interactions at this point

  • are in messaging.

  • So the way that feed

  • is primarily creating value at this point

  • is showing people content that then you go find

  • and you send to your friends in messaging

  • and have real interactions in messaging.

  • So from that perspective,

  • it used to matter more

  • who posted the content that you saw in feed,

  • because if you're commenting on it, in line,

  • you were interacting with the person who posted it.

  • Now I think it still matters in the sense

  • that you want to know

  • what's going on in your friends' lives.

  • So if you're not getting updates from them in feed,

  • there's a set of people

  • who maybe aren't your closest friends

  • and maybe it's your second or third ring

  • of people that you care about

  • but they're not gonna personally message you

  • to kind of update you on everything,

  • that you still want to know what's going on with them,

  • feed is important for that.

  • But increasingly what we're seeing

  • is in the flywheel around Discovery Engine

  • is whether it's content from a creator

  • or content from a friend, you see something interesting,

  • you send it to a group of friends or a friend

  • and then you're kind of interacting there.

  • And that actually does facilitate

  • real interactions between people.

  • But I don't know,

  • I'm sure you've seen this in your own usage.

  • - Absolutely.

  • I think everyone has this feeling

  • about how their feeds has changed

  • and I guess what I'm trying to get from you

  • is do you feel like that MSI,

  • the meaningful social interactions era,

  • what's your take on how it went?

  • Because I think you said at the time,

  • if it works,

  • it's gonna lead to less time spent on Facebook,

  • and I'm okay with that, I want it to be time well spent.

  • And now you're shifting into video,

  • which is a lot of consumption and a lot of viewing.

  • - Yeah well so you're conflating a few,

  • there are a few different things there.

  • The meaningful social interactions shift that we made

  • was when we started seeing this trend

  • that basically people were starting to comment less.

  • At the same time, people were watching more video

  • and especially longer form video

  • was displacing a bunch of content from friends

  • and people were actually writing it and saying,

  • "Hey, I'm missing stuff for my friends

  • because I'm watching all these videos."

  • So we're like, okay, two things that we want to do.

  • One is we want to make sure

  • you're not missing content from your friends

  • 'cause that's what we're here to do.

  • You can find some entertaining videos here

  • and you can do that in other places too,

  • but you're not gonna find

  • the content from your friends in other places

  • so we want to make sure we're doing that well.

  • So that was the comment that I made around,

  • even if we show less video and time spent goes down,

  • which it did, that still seems like a good thing over time

  • 'cause we're here to help you interact.

  • We did put in place a set of changes around,

  • and we're constantly evolving the algorithm,

  • the way that feed works.

  • But at the time,

  • we wanted to make sure

  • there wasn't changes that we were making

  • that were basically leading to this decline in commenting

  • in line.

  • So we wanted to make sure that we were building feed

  • and optimizing for people interacting,

  • not just viewing content and passively consuming it.

  • - And do you feel like the discovery engine

  • will get people to consume more passively?

  • Is that a concern for you?

  • - Well, no, because of the thing that I'm saying,

  • which is that most of the meaningful interactions

  • at this point are shifting to messaging.

  • Right so what we see is if we build feed

  • in a way that isn't necessarily

  • trying to optimize the amount of time in feed,

  • but the kind of engine that's driving that thinks that

  • okay, if I show you a piece of content

  • and you think it's interesting,

  • and let's say you don't do anything in feed,

  • but you send it to a friend

  • and then have a message throughout there,

  • like if that's good.

  • - You can goal towards that.

  • - Yeah and I think that that is good.

  • So I think that the initial push towards

  • I think what is kind of technically in the press

  • called the MSI chain,

  • from my perspective,

  • was more of this sort of directional shift in feed

  • that we've evolved towards and continue pushing on.

  • No, I think that that

  • like reflects the values of the company.

  • It's like, of course we want to have feed

  • lead to more interactions between people

  • and not just passive consumption of content.

  • But I think you also want to make sure

  • that we're being dynamic about

  • like what are the ways that people are actually interacting?

  • - Yeah, I have a couple quick questions if you're cool.

  • I would love to know what you think of BeReal.

  • They're growing very fast.

  • Have you tried it?

  • What do you think about what they're doing?

  • Focusing on close friends.

  • - I think it's interesting.

  • - Yeah, interesting.

  • Is it something that you think

  • like your products could use more of

  • or you feel like that's more the messaging component?

  • - Well, so my basic sense

  • of the way the ways that social media are is evolving

  • is basically there's a kind of whimsical, fun element of it,

  • and then there's like a professionalized element of it.

  • So if you look at like the whimsical fun element,

  • it's basically this constant pursuit

  • of finding new things that feel authentic,

  • whether it was

  • initially just being able to update your profile at college

  • or be able to have a status update

  • or be able to take an ephemeral photo or post a story.

  • It's like these things I think,

  • just in the beginning, they feel so fun and whimsical

  • and people feel like they can be authentic doing it.

  • But then over time it just kind of, you get used to it

  • and then it sort of gets a little bit more professionalized.

  • - The brands come in, et cetera.

  • - Yeah and then you need a,

  • so I think that there's just a constant need for innovation

  • of new things like this.

  • And I think what they're doing

  • is an interesting example of it.

  • But I think what's gonna be challenging

  • is that those things have a time limit

  • and then basically the companies that continue doing well,

  • don't just do one,

  • but basically are able

  • to kind of build a bunch or implement a bunch.

  • So I think that'll be an interesting thing to see.

  • But I think what they're onto is certainly interesting.

  • The other direction that I think is,

  • we're also seeing more and more

  • is just the professionalization.

  • And that's,

  • basically, I mean the other way to talk about this

  • is the creator economy,

  • which is I mean creators,

  • like a lot of them really look at it this as

  • it can be very business focused, right?

  • You're trying to create content that you think is awesome

  • and connect with an audience that you care about

  • and express your values.

  • So it's not cold,

  • and it's kind of this important thing.

  • But at the end of the day,

  • a lot of the creators also care about

  • where am I actually gonna be able

  • to most effectively reach the people in my community?

  • Where am I gonna get the most engagement

  • and kind of have the highest quality engagement?

  • And then ultimately,

  • how am I gonna be able to support myself

  • and make a good living doing this?

  • And I think as those tools get built up more,

  • the kind of professionalization

  • and the creator economy around social media

  • is growing to be a bigger and bigger part

  • of what social media is.

  • And that obviously has a pretty big flywheel

  • with the discovery engine too,

  • because without a creator economy that is robust,

  • you don't have a lot of content to recommend.

  • So you kind of need that kind of base of good content

  • in order to kind of have the discovery engine go well too.

  • - Yeah.

  • All right last question,

  • it looks like Elon might actually be buying Twitter

  • after all.

  • Any advice?

  • - Oh.

  • - Do you think Twitter's gonna be better off?

  • I mean this has been such a wild saga

  • and I'm really curious what you make of it.

  • - I don't know.

  • I think it's, this is another one of these things

  • that it's really unclear how it'll actually turn out.

  • Obviously, it's out there and I think it's interesting

  • as a saga like you're saying.

  • But I think even at this point,

  • it's not actually clear what's gonna happen.

  • - All right.

  • Mark, thanks for doing this.

  • - Yeah, happy to.

  • - Thanks.

  • - Is this like your signature look, these fatty microphones?

  • - We don't really have a look.

  • We're just rolling with it, I guess.

- Mark, thanks for doing this.

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