I uploaded chocolate Rain to Youtube as an afterthought.

It wasn't intended as the final version, it was just an experimental ballot and poem.

It did not blow up immediately.

Someone eventually posted it on digg dot com.

Someone saw it there.

They posted it on four chan.

I would say it became viral largely in part because I had a voice body mismatch.

You know, I look like Bruno mars.

I sound like barry white.

I moved like mr bean and a lot of four chan's audience saw me as a potential patron saint as sort of like, oh this is a nerd, he's totally not self aware and he's being big and loud and this is like perfect and it started to go massively viral.