- [Michael] If you don't set up

your URL tracking parameters correctly,

you won't be able to see the full picture

when it comes to performance of your Google Ads traffic

on your website.

So first, let's take a look at what we mean

by URL parameters.

This is the Campaign URL Builder that Google provides.

If you put your website in here,

and you can put your campaign source,

which is Google,

campaign medium, which should be CPC for Google Ads,

and then the name of your campaign in here.

What it does is it constructs this URL for you.

So you can see UTM source is Google,

UTM medium equals CPC,

and UTM campaign equals campaign name.

So how do you set this up within Google Ads

to make sure that you're not having to do this manually

every single time?

So if you go into an ad and you click Edit,

you can see the funnel URL here.

This is where you're actually sending the traffic.

If you click on Ad URL options,

you can see the tracking template.

Now, one great dynamic feature Google provides

is the {lpurl} variable.

So first, we're going to start with curly brackets, lpurl,

and then close brackets.

And what this is going to do is insert the URL

that you used up here into the tracking template.

Now you put a question mark

and UTM source equals Google

and UTM medium equals CPC.

Now, because these are always going to be in the URL,

you can actually move these to another section.

They're not going to be dynamic by ad.

So if we put that into funnel URL suffix,

it's always going to be upended and you'll see that later.

The next thing we need to add is the UTM campaign.

Now we could set this manually

and type in the name of the campaign,

but a much better way to do this

is to use value track parameters.

So like {lpurl},

Google offers multiple value track parameters,

which insert dynamic information about the ad,

the keywords or the campaigns.

In this case, we're going to use campaign ID.

If we paste campaign ID,

then the actual ID of the individual ad

is going to get filled in.

And this tracking template,

you can reuse across the account level, ad level,

whatever it is,

and you'll never have to change it

because the campaign ID will always be dynamically inserted.

You can also create your own custom parameters.

So for example, if you have a dynamic ID you need to add,

you can put that down here.

Now, if you need to add that to the URL,

you put an ampersand

and then dynamic ID

or whatever you need to call it.

And then the only difference is you put an underscore first.

So _dynamic_id.

So now you have your tracking parameters built.

Let's test them.

We'll click test here.

Great.

So the landing page is found, very important to check

so you're not wasting your advertising budget.

And we can also see

that the parameters all filled in dynamically.

We can see UTM source equals Google,

UTM medium equals CPC,

UTM campaign equals the campaign ID.

And that dynamic ID showed up too.

If we click on this,

we can go through to the landing page

and just double check everything is okay.

We can click into the URL

and see that all the values were filtering correctly.

Once you've set up your tracking template,

you shouldn't have to worry

about your campaign tracking setup ever again.

(upbeat music)