- [Jen] Google's preferred methodology

for structured data is through JSON-LD.

Not only is this information useful for webpages

it's becoming important for home devices

like Alexa and Google Home.

Even if you're not a JavaScript person

writing the JSON-LD document

is a relatively straight forward thing to do.

First of all, let's get our JSON-LD into the webpage.

This form of JavaScript may be embedded

in the head of your document,

or just before the slash body tag.

Either is fine, but it should not be linked to a file

as you might do for other JavaScript in your document, why?

Because the JSON-LD is specific to this page only.

In other words, if you have 100 pages on your website

and you want every page to have structured data

then you'd have to embed a JSON-LD script

on every one of those 100 pages individually.

It's not possible to have a single central JSON-LD document

and then link to it from other pages

as you might want to do with other JavaScript.

The content's different on every page.

Let's also take a quick peek at our restaurant schema

at schema.org.

The fastest way to get started is just to scroll

to the very bottom of this page.

And let's look at example number two.

Click on the JSON-LD tab

and this will give you some sample opening code.

So we're going to go ahead and copy this

mark up here as a starting point,

just go ahead and copy that.

And then we're going to paste this right here

into the head of the document.

If you prefer to paste it

just above the slash body tag, that's fine also.

I like the head,

since this is data that's describing the document

just like the metatags do in this particular situation.

So obviously this is not the information for Nadia.

Let's go on ahead and make some changes to this,

and we can add some additional information as well.

Note that this starts with the @context property here.

It's telling you it's going to go to schema.org

and look for the restaurant type

in order to derive the information that's inside

of this piece of code.

It'll give us a name, we'll have to type that out,

Nadia's Garden Restaurant.

We may not want to include some of these things.

If you wanted to include a description

you could certainly copy and paste that on in,

like just to demonstrate here,

you can also get rid of things.

You can add things as well.

The order here as always is not really all that important.

I'm going to add an email,

just make sure that you follow the same sort of syntax

that you see on a other lines here.

So email in quotes followed by a colon

and then inside of that nadiasgardenrestaurant@gmail.com.

And then make sure you put a comment

after each one of these, except for the very last one.

For our opening hours, we are going to have

TU to SU, Tuesday to Sunday, and then we can have a time

and this will be something like 1730,

to, whatever it was I said before 2200.

We can have a phone number, 1234567890.

And of course we have a menu,

this menu is got a different URL,

it's Nadia's-garden.com/menu.html.

And then there's some things that we know we are missing

because we saw when we ran our information

through the structured data markup tool

and the testing tool in the micro data chapter

we know that Google looks for things like serves cuisine

and that type of information as well.

So you can add that if you wish

just remember to put a comma.

And so we could say serves cuisine, American.

No comma after the very last one on the list of these.

And of course this isn't a list of all the properties

but this is enough to get you started

with how you would go about coding your own JSON-LD file.

You can see the form that the syntax is taking

and you can see how to choose properties

and values from the schema.org website.

(upbeat music)