running a companyisprobablyoneofthetoughestthingsever.
Being a ceomeanstakingdifficultdecisionseverysingleday, onewrongdecisionandyoucansendyourcompanyintobankruptcyandthat's notjust a statement, thinkofNokia, thecompanythatoncedominatedthephoneindustrywhereithadalmost 40% ofthephonemarketwith a valuationof $300 billionitwasalmostimpossibletoimaginethefuturewithoutNokia, eveniphonestodaydon't havethatkindofmarketshare.
However, theCeoofNokiadecidedtoalignitselfwithMicrosoftandnotandroidandthatwastheturningpoint.
In a matterof a fewyears, thecompanywentfrom a marketleadertoalmostdeclaringbankruptcyToday, itdoesn't evencontrols 3% ofthemarket.
That's whyCeoSonaveragereads 60 books a yearorfivebooks a monthtokeeptheirmindssharp.
A goodbookoftenreplaces a millionadvicefrompeopleallaroundyou.
Andifitwasn't for a fewbooksthat I haveread, myentrepreneurshipjourneywouldhavebeenmuchmoredifficult.
Butyoudon't alwaysneedtoread a businessbookbecauseattheendoftheday, building a businessandmakingmoneyisoftenaboutyourmental, anoutlookoftheworld, yoursocialskillsandfinancialeducation.
Soherearethefivebooks, I honestlybelievethatwilldefinitelymakeiteasierforyoutoachieveyourfinancialgoals, whetherit's maximizingyourincomeorbuilding a profitablebusiness.
Ifyou'reready, givethisvideo a thumbsupandlet's startwiththefirstone.
In 13 years, heturned $18 million $14 billionfidelityinvestment, whereheaveraged 29.2% annualreturn, consistentlymorethandoublethe S&P 500 stockmarketinandmakingitthebestperformingmutualfundintheworld.
Thebook, 0 to 1 isaboutessentialprinciplesofbuilding a successfulcompany, entrepreneursweretryingtobuildthenextMicrosoft, thenextgoogleorthenextfacebookwillmostlikelyfailbecauseeachmomenthappensoncethenextBillGateswillnotbuildanoperatingsystem.
ThenextlarrypageorSergeybrinwontmake a searchengineandthenextMarkZuckerbergwon't create a socialnetwork.
Ifyouget 1% betteratsomethingeachdayattheendoftheyear, youwillbe 365% betteratthatthing, just a 1% increaseeverydayyields a 37 timeimprovementbytheendoftheyear.
Thefirstoneistheslowlanegetreachedon a treadmill, youget a stablejob, moveslowlythroughthehierarchy, invest 20% ofyourincomeandbythetimeyou'relike 50 or 60 youwillberichifeverythinggoesasplanned, whichrarelyhappens.
Thesecondwayissidewalkeriswhereyoubecomeanathleteor a musicianor a superstar.
So a singlefinancialchallengecanoftentakeyoudownandthenthereisthefastlanewhereyoubecomeanentrepreneur, itis a greatread, whatyouhavetokeepinmindisthatwhenreadingthisbookthey'realluselessunlessyouimplementthesuggestionsandstrategiesthatthesebooksmention.