has gotten over 3,200 page views from  keyword phrases that have pitifully  

low reported search volumes - as in, search  volumes of 100 or less. Most of which - 59%,  

in fact - have a reported search volume of zero.  This is the perfect example of how targeting low  

volume keywords can be a powerful strategy in  your business, but only if it's done correctly.

To that end, I'm going to walk you through what  the scoop is on low and zero volume keywords,  

how to find the right ones to target, and  how to drive traffic with them. If you're  

new to my channel, my name is Corrie.  I'm a blogger and AI content specialist,  

and just a quick disclosure: I  am an affiliate for some of the  

products I talk about in my videos. There are  affiliate links in the description box below,  

which means that if you make a purchase  after clicking one, I may earn a commission.

Zero volume keywords are keywords that,  according to various reporting tools,  

show a monthly search volume of zero. Lots of  people consider anything under a search volume  

of 100 to be a low or zero volume keyword.  However, not all zero volume keywords are  

truly zero volume. Volumes reported by SEO  tools are merely estimates, and oftentimes,  

they are widely inaccurate. In my experience,  true search volumes are often multiple times  

more than what's reported. These keywords can  be really valuable to target for a few reasons.

First, low volume keywords tend to have a lot less  competition. For example, if you try to target a  

term like "Pilates ring," that has an estimated  search volume of 18,000 according to the Keywords  

Everywhere Chrome extension. But looking at the  domain authority of the top ranking sites, you've  

got a lot of huge stores coming up like Amazon.  You've got some pretty stiff competition - sites  

that are much larger than yours that are going to  make it tough for a little site to compete with.

But now let's look up "how to choose  a Pilates ring," which is showing a  

search volume of zero. But looking at the SERPs,  

we can see some weak spots in the competition.  The SEO difficulty is showing only 48,  

and there are sites on here with a low domain  authority. This one has a DA of 16, and we can  

see some sites here ranking with a DA of 20  and 9. So just from this preliminary analysis,  

I would confidently say that I could rank for  this keyword easier than just "Pilates ring."

The second benefit is that zero and low volume  keywords are very specific, which means that while  

they may attract fewer visitors, with the right  keyword they could be more likely to convert,  

whether that's a sign up for your email list,  buying an affiliate product, or signing up  

for your service. For example, "how to choose a  Pilates ring": we could make some recommendations  

at the end of the article with a few affiliate  links and quite possibly make conversions because  

we know that those people are researching  and likely looking to buy a Pilates ring.

So many businesses dismiss these kinds of keywords  because they want to go for those high traffic,  

money-making keywords, but that leaves a  lot of low hanging fruit for the rest of  

us. That can result in a significant traffic  boost. The proof of this is in the pudding.  

You can see here from my spreadsheet that  I have dozens and dozens of zero volume  

keywords that are bringing  in thousands of page views.

However, not all low or zero volume keywords  are equal. While many zero volume keywords are  

underreported, some of them really are zero. So,  I'm going to show you a few ideal ways to find  

these keywords. But first, let's look at what  makes up a great low or zero volume keyword.

So, in general, zero volume keywords should  be long-tail and specific. There are three  

different types that I try to target.  The first is a question that requires  

an in-depth response. These are more difficult  to monetize but can really help increase your  

topic authority and are often the easiest  to rank for in the SERPs. They're also a  

great candidate for search enhancements like  the "People Also Ask" section and Featured  

Snippets. I'll link to a video I did on  that just the other week on how to write  

blog posts optimized for Featured Snippets using  a method that's been working very well for me.

The second type of keyword is one that's  monetizable or has commercial intent. A lot  

of the times, these are those Amazon roundup posts  that contain the word "best," but they are super  

specific. Sometimes, what I like to do is target a  keyword with some volume and then fine-tune it for  

one of those low or zero volume keywords. With  any luck, I'll rank for both. But because I'm  

fine-tuning it for that lower volume keyword,  I'm hedging my bets and helping ensure that I  

rank for at least something. So, for example,  I recently wrote an article on my fitness blog  

targeting "the best booty bands for glutes."  Really, I was hoping to rank for "best booty  

bands," but that has a bit more competition.  You can see I did make it to the bottom of  

page one for "best booty bands for glutes,"  but I'm on page two for "best booty bands."

The third and trickiest type of low volume keyword  I like to target is the trending keyword. Now,  

this one is hard because it's not always  easy to find relevant trending keywords.  

But the nice thing about these is that they may  start as zero volume keywords, and over time,  

as the topic continues to trend, it  will become a high volume keyword. So,  

for example, I recently wrote an article  about ChatGPT fitness prompts. At the time,  

this was a zero volume keyword, and no  one was writing about this. ChatGPT is  

less than a year old, and fitness professionals  haven't really adopted it yet. So I thought,  

if people aren't writing about this much yet,  they will be. And sure enough, this topic is now  

trending. I ranked on page one pretty much right  away, but you can see in the last two months how  

much the traffic has grown. I went from four to  five views a day to 82 views a day, and this is  

all Google traffic, which is certainly more than  the 30 searches per month that is being reported.

So now we know what makes a good zero  volume keyword. How do we go about finding  

them without making a major investment in  tools like Ahrefs or SEMrush? Fortunately,  

I've got a few strategies for you.  They're not free, but they're very,  

very affordable, and I'll give you a high  level overview of how each tool works.

I just want to take a second here and ask that if  you're finding this video helpful, please click  

the like button below, and leave a comment. That  engagement will help this video find more people.

Alright, so the first tool is the Keywords  Everywhere Chrome extension, which you already  

saw me using earlier. I have been using this  tool for probably three years at this point,  

and it's very, very useful. It's only $12 for  100,000 credits, one credit equaling one keyword,  

and they expire after 12 months. But I've  never come close to using up all my credits. 

My last fuel-up was in March, and I still have  over 80,000 credits left. Once you purchase your  

credits, you can toggle on this extension, and  it'll show you the search volume of whatever you  

Google. So, you can start off Googling a keyword  term that you want to rank for. Usually, this will  

be a more broad or general term with a higher  search volume and competition. But then, what  

you can do is scroll down on the right-hand side,  and you'll see related terms and long-tail terms.  

You can load up the credits here by clicking on  the button and see what the search volume is. So,  

you can click around on these and look for terms  that have a low search volume and low competition.

This method works best when you pair it with  the MozBar Chrome extension, which shows you  

the domain authority of the top-ranking sites  in the SERPs. I have a full video about how  

to do keyword research this way if you want to  check it out. I'll leave a link to it at the top.

Next up is Low Fruits. I've mentioned this  tool a few times on this channel before,  

but it's just one of my favorites because it's  so affordable. It's 25 bucks for 2,000 credits,  

and it really helps you zero in on  that low-hanging fruit, as it were.

So, you can run a report using any keyword idea  you have. Let's just say you have an interior  

decorating site, and you want to create  content about Hygge, which is this Danish  

concept. In decor, it includes elements  of plush textures and neutral shades. So,  

I can start by running a report for Hygge, which  you can just leave on the default settings. Then,  

you can click on this purple button that says  'fetch volume' and sort from low to high. Then,  

you can start analyzing keywords and  looking for those weak spots. The more  

'fruits' that show under this column, the  more opportunity there is to rank for it.

So, again, sticking to a high-level overview  here, but if you want to see a full tutorial  

on how to use Low Fruits, I'll leave  a link to that video at the top. So,  

those two methods are great for finding  those long-form questions or keywords with  

commercial intent. But what about those  trending topics? This is a bit trickier,  

but I do have a couple of strategies  that have been working for me.

The first method is with  ChatGPT, and for this strategy,  

you do need a Plus account which costs  20 per month. The strategy I'm about to  

share with you is actually part  of my AI Amplified SEO course,  

which is currently available only to my CWW Plus  members on Patreon. So, if you like this tip,  

I invite you to check out the membership. Because  if you become a member before the end of July,  

you'll get full access to this course. I left a  link in the description box with all the details.

So, the tactic here is to use a  plugin called What's Trending,  

which was developed by a company called  Surge.ai. A lot of people don't know about  

this plugin yet because it's pretty new. And  let's be honest, who has time to sift through  

the hundreds of plugins that are on ChatGPT  right now, besides me because I'm a nerd?

Anyway, to enable this plugin, you want to  make sure that you have plugins enabled in  

your settings. Then, you can select 'plugins'  from the GPT-4 drop-down menu and head over  

to the plugin store. Then, you can type  in 'What's Trending' in the search bar,  

and it should come up right away,  and you can install it from here.

I like to give it a command to specifically get  Google search topics. For instance, let's say you  

have a blog about dogs. You could say something  like, 'Please give me a list of 20 trending  

searches on Google in the dog niche'. So here we  have 'dog bowls for large dogs', 'dog bowls for  

small dogs'. Now, not all of these are going to be  great ideas, but there will be some nuggets here.

So, this one here, 'elevated dog bowls  for small dogs', saw 3,700% growth. So,  

let's look at that. So, this is showing a  search volume of 390. But you can use the  

long-tail and related keywords from the Chrome  extension on the right-hand side there. So,  

let's look at 'best elevated dog bowls for small  dogs'. This has a search volume of only 20,  

and the top-ranking pages don't address this  directly. They're all talking about the best  

overall elevated dog bowls. And lower  down, I can see some lower DA sites here.

So, you can play around with this and experiment  with different topics related to your niche or  

sub-niche and try to find ideas that are trending.  Again, if you're interested in learning more  

ways to use AI in your SEO strategies, be  sure to check out my Patreon membership.

The last method I like to use for finding trending  keywords is Exploding Topics. So, there is a paid  

version of this platform, but personally, I only  use the free version. And what I like to do is  

narrow it down by category and limit it to the  past six months to see what is new and trending.

So, for my fitness blog, I've filtered  it by 'Fitness' and 'six months',  

and let's look at this stuff. We got  mushroom gummies, beetroot supplements,  

Hoka shoes. So, there are various  products here that I could look  

up and Google and see if any of them  might be a good product to write about.

And this is also good for finding  informational content. So, here,  

the term 'weighted calisthenics' is trending.  So, I can start by looking that up on Google. And

on the right here, let's look at 'how to start  weighted calisthenics'. And look at this,  

the top-ranking pages have a DA of under 30.  So, that could be a good topic for me to target.

Now, understanding and finding  those low-volume keywords is  

really only half of the process.  In order to rank these keywords,  

you need to write killer content about it.  If you've watched any of my past videos,  

then you'll know I'm a huge fan of utilizing AI  tools for writing blog posts. ChatGPT, Koala,  

and Jasper are my top three recommendations. I  also use Surfer SEO to optimize all my blog posts.

So, I'm not going to go into that process in  detail here because I already have a ton of  

videos about that. Depending on what kind of  blog post you're writing or with what tool,  

the process is a little different. So,  I've left some links to various videos in  

the description box that will guide you based  on what you're writing and with which tool.

So, be sure to check those out, and  if you have any questions or comments,  

please leave them below, and I'll  get back to you. In the meantime,  

thanks for watching, and I'll  see you in the next video.