But did you know Michelin also makes the Michelin Guide, the most prestigious restaurant handbook in the world.

So how did a French tire company goes from cars to cuisine?

The year is 1889. The car was freshly invented and two French brothers, Andre and Edouard Michelin, had just open a tire company.

The only problem - there weren't many cars. There were only 3000 in all of France.

So the brothers scratched their heads and thought of ways to convince people to buy cars and therefore their tires.

They thought and they thought and they thought a bit more when bam, an ingenious idea struck.

The brothers would create a free guide with all the best hotels, mechanics, gas stations and of course, restaurants so that everyone would want to buy a car and explore France.

Soon, 35,000 copies were making their way across France.

And further versions were being made for Germany, Spain and Northern Africa.

Although readers were grateful for a list of nearby gas stations, what they really loved was the restaurant section and they wanted to know which ones were best.

So the brows sent secret inspectors to visit and review restaurants.

Michelin inspectors would then judge the restaurants on five rules:

Quality of products, personality of the chef represented in the dish, value for money, consistency and mastery of flavor and cooking technique.

Fast forward to 1926 and the first Michelin star ratings were given to fine dining establishments.

mesdames et messieurs, may I please present the Michelin star system:

(Speaking French) 1 star, a very good restaurant in category.

(Speaking French) Two stars, excellent cooking, worth a detour.

(Speaking French) Three stars, exceptional cuisine worth a special journey.

Today, the guide rates over 40,000 establishments in over 24 territories, across three continents, while Michel sells 200 million tires a year.

That's a whole lot of tires.