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  • - In 2016, a spooky white figure with wide, unblinking eyes

  • was spotted wandering a Green Bay, Wisconsin parking lot

  • at two in the morning.

  • Residents posted about their sightings on Facebook

  • and made calls to the police.

  • But the strange figure continued appearing that night,

  • in a local park and under an overpass,

  • then, it suddenly disappeared just as mysteriously.

  • A week later, a similar being appeared in South Carolina,

  • beckoning to residents from the woods.

  • Over the next two months, dozens of these mysterious figures

  • would pop up all across the U.S. and Canada,

  • along with sightings in 16 other countries around the world.

  • Some would attempt to approach children to frighten them,

  • most appeared silently, watching,

  • but all of them were dressed as clowns.

  • Clowns are known for their humorous antics, balloon animals,

  • and juggling to amuse audiences, whether they're teaching

  • us how to tell time on Saturday morning TV

  • or selling us french fries.

  • So when did these silly, funny staples

  • of our childhoods become monsters?

  • (adventurous music)

  • I'm Dr. Emily Zarka, and this is "Monstrum."

  • The history of clowns spans centuries.

  • We associate them with bright-colored clothing,

  • oddly shaped hats, oversized shoes, and painted faces.

  • Our current image of clowns started taking shape

  • around the mid-19th century

  • when an English comedian and actor named Joseph Grimaldi

  • began performing in a polka-dotted costume,

  • pointy, triangular wig, ruffled collar,

  • and red-and-white face paint.

  • But since the 1980s,

  • clowns have taken a decidedly dark turn.

  • Depictions of clowns have taken these visual traits

  • from kooky to creepy by playing up features

  • like pale skin, big eyes, and a wide unnerving smile.

  • (clown laughs menacingly)

  • These creepy clowns appear like the silly characters

  • of our childhoods, just slightly off.

  • So why the shift?

  • Even before killer clowns were all over our screens,

  • clown characters have occupied

  • an unusual place in the social order.

  • Some of the most ancient versions were fairly problematic.

  • In places like ancient Egypt and Rome,

  • stigmatized, marginalized people, many enslaved,

  • were treated as entertainment

  • at parties and events for the wealthy.

  • Ancient Rome also had mime-type characters

  • and ones who performed unusual body stunts.

  • Beginning at least as early as the 13th century,

  • Chinese opera featured clown characters called Chou,

  • who were often the only ones on stage

  • allowed to improvise lines.

  • And Renaissance-era court jesters in Europe

  • were kept in noble circles as entertainment

  • and were permitted to satirize royalty

  • and speak truths without fearing punishment.

  • Clowns throughout the world began as trickster characters

  • who had a pass to flout social conventions

  • and behave in transgressive ways.

  • By the mid 1800s, clowns began to filter

  • from their high-class entertainment origins

  • into popular culture.

  • Joseph Grimaldi became a celebrity

  • in the English theater scene.

  • Meanwhile, in the U.S., the Ringling Brothers

  • and Barnum & Bailey set up circus shows

  • featuring clowns performing slapstick comedy routines.

  • As clowns rose in popularity,

  • they retained their roguish spirit.

  • It wasn't until literary works

  • like Charles Dickens' "Pickwick Papers,"

  • Edgar Allan Poe's "Hop-Frog"

  • and Ruggero Leoncavallo's opera "Pagliacci,"

  • that the clown persona took on a much darker tone.

  • These depictions were some of the first

  • to look at the man behind the mask.

  • Depicting clowns that, underneath their trickster silliness,

  • have sinister or even murderous intentions.

  • (Pagliacci singing in Italian)

  • But by the mid-20th century,

  • American clowns got a kid-friendly makeover

  • featuring more friendly figures

  • like "Howdy Doody's" Clarabell the Clown,

  • Bozo the Clown, and Ronald McDonald.

  • This reflected the broad optimism

  • and prosperity of the post-war era.

  • But this wholesome imagining of the clown didn't last long.

  • In 1979, serial killer John Wayne Gacy,

  • who worked as a party clown as a day job, was arrested.

  • At the same time, the Satanic Panic of the 1980s

  • was picking up speed.

  • This moral frenzy based on conspiracy theories

  • that evil cultists were harming children

  • made many people anxious about who they could trust.

  • Against this cultural backdrop,

  • creepy clowns started to become a pop culture staple,

  • often using their kid-friendly cultural status

  • to lure children to their deaths.

  • Their exaggerated facial features

  • pushed clowns into the uncanny valley,

  • a theorized point where an object or character

  • appears almost like a real person

  • without looking fully human.

  • It's that tiny bit of dissonance

  • which fills actual human viewers with unease.

  • Film depictions use this creepy dissonance

  • to create frightening characters.

  • "Poltergeist," a movie in which a possessed clown toy

  • attacks a young boy in his bedroom, was a box office hit.

  • And "Batman" starred horror movie staple Jack Nicholson

  • playing Joker as a villainous clown.

  • Even children's media turned clowns exclusively scary.

  • Who else has nightmares

  • about the evil firefighter clown

  • from "Brave Little Toaster?"

  • 'Cause I hate it.

  • Perhaps most famously, Stephen King's 1986 novel "It"

  • features Pennywise, an evil clown that stalks the suburbs

  • looking for children to frighten and kill.

  • The book became so successful

  • that it was adapted as a TV series by the end of the decade,

  • solidifying the clown as not just a man in face paint,

  • but a monster that could transform

  • into whatever you fear most.

  • The 1988 cult sci-fi horror comedy

  • "Killer Klowns from Outer Space"

  • turned this newly-minted archetype on its head

  • with a more playful take on the killer clown

  • featuring murderous aliens disguised as clowns

  • who trap their unsuspecting victims in cotton candy cocoons.

  • The film's decision to steer the killer clown archetype

  • back towards its whimsical origins

  • shows how prevalent the creepy clown phenomenon had become.

  • The last decade has brought in

  • another wave of creepy clowns in pop culture.

  • Horrifying harlequins cropped up

  • in "American Horror Stories,"

  • "Supernatural," and "Zombieland."

  • - [Columbus] Time to nut up or shut up.

  • (clown growls)

  • - "It, "The Joker," and "Poltergeist"

  • all got darker, grittier reboots,

  • but then, the clowns we love to fear on screen

  • got a lot less fictional.

  • In the fall of 2016,

  • that mysterious clown appeared in Wisconsin.

  • It didn't hurt anyone.

  • It just broke social norms, as clowns have always done.

  • By creeping around at odd hours

  • and remaining silent when spoken to,

  • this clown didn't act quite human.

  • The prankster eventually revealed

  • that he was trying to drum up publicity

  • for an independent horror film, and it worked.

  • Photos and stories about the clown sightings

  • went viral on Facebook, inspiring a wave of copycat clowns

  • in more than 20 states over the next two months.

  • If you remember the late summer of 2016,

  • you know that it was a volatile

  • and politically divisive time.

  • It's possible that these tricksters wanted

  • to let off some of the tension

  • that was building in their communities

  • or to direct anxieties at a common fictional enemy.

  • But they successfully tapped into the public's fear

  • of these uncanny valley creatures enough

  • that some school districts and municipalities

  • warned against, or even banned, wearing clown costumes

  • at Halloween for being symbols of terror.

  • Police in Utah even received calls

  • about whether citizens were allowed

  • to shoot clowns on sight.

  • And when rumors started circulating

  • about a clown on Penn State's campus that October,

  • more than 500 students took to the streets

  • in a so-called clown riot to hunt the jester down.

  • And yet, just like in the '80s,

  • clowns were more of a psychological threat

  • than a physical one.

  • With their exaggerated smiles, it's difficult

  • to read what clowns are really thinking or feeling

  • underneath all that face paint

  • and their reputation for mischievous behavior

  • makes it hard for us to predict what they might do next.

  • And all of that uncertainty makes us uneasy.

  • It's no wonder that killer clowns

  • tend to emerge in pop culture

  • at times of heightened political tension

  • or distrust in the social contract.

  • When we're all wondering

  • whether we can trust the people around us.

  • Clowns may be a symbol of human duality,

  • one that asks us to consider

  • if we all wear a little bit of a costume

  • when we present ourselves to the world.

  • Ruggero Leoncavallo's opera "Pavliacci."

  • - [Producer] "Pagliacci." - "Pagliacci."

  • There's no V?

  • - [Producer] Wait there's...

  • Oh! - "Pavliacci?"

  • - [Producer] I didn't even pick that up.

  • - Did I say it right though?

  • You're like, "Uh..."

- In 2016, a spooky white figure with wide, unblinking eyes

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