It stunned us with its AI-generated visuals through DALL-E and amazed us with its text-to-video tool Sora.

Now, it's unveiling Voice Engine, a new text-to-audio generator that can turn this real human voice sample...

"Force is a push or pull that can make an object move."

... into this AI-generated one.

"Have you ever wondered why a soccer ball soars through the air..."

OpenAI says it needs only a 15-second sample to generate a synthetic voice.

It's going to get a lot of companies really rushing to perfect and to update a lot of their platforms.

OpenAI is not the first company to demonstrate the ability to clone voices.

The risks of the technology already clear.

Does it impress you or does it concern you?

I have to admit it's impressive but I'm very concerned at the possibilities for these kinds of powerful technologies. There are no regulations so far.

Other voice-generating programs have already been used to create fake ransom messages and even this fake robocall intended to sound like President Biden.

"It's important that you save your vote for the November election."

OpenAI acknowledging the risks of this emerging technology, saying in its blog that it's working on the tool with a limited number of partners and that "...we are taking a cautious and informed approach to a broader release due to the potential for synthetic voice misuse."

But the company also demonstrating its potential, showing what it can do across language.

"Friendship is a universal treasure."

Here's that same phrase in Spanish.

"La amistad es un tesoro universal."

Again, in Japanese.

"友情は普遍的な宝物です。"

And it's not just voices.

OpenAI is also partnering with some filmmakers to try out its video generator Sora, creating short movies like this one.

"I am literally filled with hot air."

OpenAI demonstrating its capabilities in part to push society to prepare for technology that is no longer a matter of if but when.

Marissa Parra, NBC News.