Rather than thinking original ideas, this tool provokes us to gather ideas from divergent fields, manipulate and fuse them into our requirements.

這種工具不是讓我們思考原創性的想法，而是促使我們從不同的領域收集想法，加以處理並將其融合到我們的要求中。

SCAMPER is an acronym for seven techniques.

SCAMPER 是七種技術的縮寫。

S stands for substitute, C for combine, A for adapt, M for modify or magnify, P for put to some other use, E for eliminate, R for reverse or rearrange.

S 代表替代，C 代表合併，A 代表調整，M 代表修改或放大，P 代表用作其他用途，E 代表消除，R 代表顛倒或重新排列。

We have to divide our problem into several tasks or stages and then ask SCAMPER some questions at each of the steps in order for SCAMPER to provide us with some clear ideas.

我們必須將問題分為幾個任務或階段，然後在每個步驟中向 SCAMPER 提出一些問題，以便 SCAMPER 為我們提供一些清晰的思路。

Let's consider the following scenario.

讓我們考慮以下情況。

A friend of yours is growing a lot of orange trees in his farm.

你的一個朋友在他的農場裡種了很多橘子樹。

Your friend is planning to put these oranges to work.

你的朋友打算讓這些橘子發揮作用。

He wants to manufacture and sell orange juice.

他想生產和銷售橙汁。

He's facing difficulties in selling the product owing to stiff competition.

由於競爭激烈，他在銷售產品方面遇到了困難。

Anxious of his product and the position that the product has in the market, he understands that he needs to create a new marketplace or extend the market boundary to grow some more sales.

他對自己的產品和產品在市場上的地位感到焦慮，他明白自己需要創造一個新的市場或擴大市場邊界，以增加更多的銷售額。

Let's generate ideas using the SCAMPER technique.

讓我們使用 SCAMPER 技術來產生創意。

The first step of the SCAMPER model is substitute.

SCAMPER 模式的第一步是替代。

This is a technique for replacing something with another thing.

這是一種用另一種東西代替另一種東西的技巧。

Here we need to discuss and consider the following questions.

在此，我們需要討論和思考以下問題。

What materials or resources can you substitute to improve the product?

您可以用哪些材料或資源替代來改進產品？

What other product or process could you use?

您還可以使用其他什麼產品或流程？

What rules could you substitute?

您可以用哪些規則來替代？

Can you use this product somewhere else or as a substitute for something else?

您可以在其他地方使用這種產品或將其作為其他產品的替代品嗎？

What will happen if you change your feelings or attitudes towards this product?

如果您改變了對該產品的感受或態度，會發生什麼？

Let's see how this works in practice.

讓我們來看看在實踐中是如何操作的。

Consider substituting the shape or the form of the product.

考慮替換產品的形狀或形式。

For example, we can substitute the box from a rectangular shape to a circle shape.

例如，我們可以將方框從矩形替換為圓形。

What else can we substitute?

我們還能用什麼來替代？

The form of the principal medium from liquid to concentrate perhaps.

主要介質的形式可能從液體變為濃縮物。

We have the primary medium being liquid, the orange juice.

我們的主要媒介是液體，即橙汁。

Perhaps we can transform it into orange powder form or we can solidify it into cubes.

也許我們可以把它變成橙色粉末狀，或者把它凝固成立方體。

Let's think about the processes that we can substitute.

讓我們思考一下我們可以替代的程序。

For example, instead of squeezing a piece of orange into water, you may as well drop cubes of ice to dissolve in the water and those cubes of ice would be infused with the orange flavor.

例如，與其將一片橙子擠入水中，不如將冰塊放入水中溶解，這樣冰塊中就會充滿橙子的味道。

However, the idea of having cuboid concentrate already exists in the market, so we may as well consider what if we actually provide slice-shaped concentrate.

不過，市場上已經有了長方體精礦的想法，我們不妨考慮一下，如果我們真的提供切片狀的精礦呢？

Perhaps this would be something new that customers would be interested in buying and trying.

也許這將是客戶有興趣購買和嘗試的新產品。

The next technique within the scamper model is combine.

竄改模型的下一個技術是組合。

Combine is a process of combining unrelated ideas to create something new.

所謂 "組合"，就是將不相關的想法組合在一起，創造出新的東西。

Here we need to consider the following questions.

在此，我們需要考慮以下問題。

What would happen if you combine this product with another one to create something completely new?

如果將這種產品與另一種產品結合起來，創造出全新的產品，會發生什麼？

What if you combine purposes or objectives?

如果將目的或目標結合起來呢？

What could you combine to maximize the uses of this product?

如何組合才能最大限度地利用這種產品？

How could you combine talent and resources to create a new approach to this product?

如何將人才和資源結合起來，為該產品創造一種新的方法？

Using this principle, we may decide to combine powder and cream form together.

根據這一原則，我們可以決定將粉狀和膏狀結合在一起。

Can the same product be made into a creamy form by adding a mix of a limited amount of water and perhaps another ingredient?

同樣的產品能否通過添加少量的水和另一種成分製成奶油狀？

The next technique of the scamper model is adapt.

竄改模型的下一個技術是適應。

Adaptation is a widely practiced tool in creativity.

適應性是創造力中廣泛使用的一種工具。

When we are attempting to apply this technique, we need to consider addressing the following questions.

在嘗試應用這一技術時，我們需要考慮解決以下問題。

How could you adapt or readjust this product to serve another purpose or use?

您可以如何改裝或重新調整該產品，使其達到另一種目的或用途？

Who or what could you emulate to adapt this product?

您可以模仿誰或什麼來改編這一產品？

What other context could you put your product into?

您還可以將產品應用於哪些其他場合？

What other products or ideas could you use for inspiration?

您還能從哪些產品或創意中獲得靈感？

To use this technique, we may focus on the kind of marketing or selling technique to be adopted.

要使用這一技巧，我們可以把重點放在採用哪種營銷或銷售技巧上。

Then we can adapt the product to follow the selling technique that we have chosen.

然後，我們就可以根據自己選擇的銷售技巧來調整產品。

We can upsell or cross-sell this product.

我們可以對該產品進行追加銷售或交叉銷售。

Can we have some value-added suggestions for the product?

能否為產品提出一些增值建議？

For example, we may have some specific recommendations for patients with diabetes and how they should consume this product.

例如，我們可能會為糖尿病患者提供一些具體建議，告訴他們應該如何食用這種產品。

The next step of the scamper model is modify or magnify.

竄改模型的下一步是修改或放大。

In order to address this step of the scamper model, we need to consider the following question.

為了解決竄改模型的這一步，我們需要考慮以下問題。

How could you change the shape, look or feel of the product?

如何改變產品的形狀、外觀或感覺？

What could you add to modify this product?

您可以添加哪些內容來改進該產品？

What could you emphasize or highlight to create more value?

為了創造更多價值，您可以強調或突出哪些方面？

What elements of this product could you strengthen to create something new?

您可以強化該產品的哪些元素來創造新產品？

As part of this step, we can consider what can be extended.

作為這一步驟的一部分，我們可以考慮哪些內容可以擴展。

What kind of characteristics can we magnify?

我們能放大什麼樣的特徵？

Perhaps color can signify intensity.

也許顏色可以代表強度。

The darker the color, the more sugary the product would be.

顏色越深，產品的含糖量就越高。

And then if it's lighter, there is more medium sugar.

如果糖分較輕，就會有更多的中等糖分。

And if it's very light in terms of color, perhaps this product is sugarless.

如果顏色很淡，可能是無糖產品。

The next step of the scamper model is put to other uses.

Scamper 模式的下一步是用於其他用途。

Here we need to address the following questions.

在此，我們需要解決以下問題。

Can you use this product somewhere else?

您還能在其他地方使用這種產品嗎？

Perhaps in another industry?

或許在其他行業？

Who else could use this product?

還有誰可以使用這種產品？

How would this product behave differently in another setting?

該產品在另一種環境中會有什麼不同表現？

Could you recycle the waste from this product to make something new?

您能回收利用這種產品的廢料來製造新產品嗎？

It's time for us to consider what else can be done with our sliced orange product.

現在是時候讓我們考慮一下我們的橘子片產品還能做些什麼了。

How else can it be used?

還能怎麼用？

Can we use orange sliced tissue paper along with our product?

我們是否可以將橙色切片紙巾與我們的產品一起使用？

Can we provide compact, expandable, good quality mesh bags which can be used for carrying vegetables or fruits?

我們能否提供可用於裝載蔬菜或水果的小巧、可擴展的優質網袋？

Can we provide orange chewing paper?

我們能提供橙色的口香糖紙嗎？

Maybe a mouth freshener?

也許是口腔清新劑？

Can we use the waste oil from orange as orange sliced sanitizer perhaps?

我們可以把橘子的廢油用作橘子切片消毒劑嗎？

The next step of the scamper model is eliminate.

竄改模式的下一步是消除。

We can consider what can be eliminated.

我們可以考慮消除哪些因素。

But before that, let's have a look at the following questions that we need to address as part of this step.

但在此之前，我們先來看看在這一步驟中需要解決的以下問題。

How could you streamline or simplify this product?

如何精簡或簡化該產品？

What features, parts or rules could you eliminate?

您可以取消哪些功能、部件或規則？

What could you understate or tone down perhaps?

哪些地方可以低調處理？

How could you make it smaller, faster, lighter or more fun?

如何讓它更小、更快、更輕或更有趣？

What would happen if you took away a part of this product?

如果你拿走這個產品的一部分，會發生什麼？

What would you have in its place?

你想用什麼來代替它？

It is time to consider what part of our product or its packaging we can eliminate.

現在是時候考慮我們可以消除產品或其包裝中的哪些部分了。

Can we eliminate the human faces in our tv ads or banners or posters?

我們能消除電視廣告、橫幅或海報中的人臉嗎？

Can we provide animation instead which perhaps can be appealing to a specific age group of customers?

我們是否可以提供動畫，以吸引特定年齡段的客戶？

The final step of the scamper model is rearrange.

竄改模型的最後一步是重新排列。

We need to consider the following questions.

我們需要考慮以下問題。

What would happen if you reversed the process or sequenced things quite differently?

如果你顛倒一下過程，或者以完全不同的方式排序，會發生什麼？

What if you try to do the exact opposite of what you're trying to do now?

如果你想做的事與你現在想做的事完全相反呢？

What components could you substitute to change the order of the product?

要改變產品的順序，您可以替換哪些部件？

What roles could you reverse or swap?

你可以顛倒或交換哪些角色？

How could you reorganize this product?

如何重新組織這一產品？

We may consider rearranging the schedule of the product.

我們可以考慮重新安排產品的時間表。

So instead of selling the product for the whole 30 days per month, we can actually sell only for the first 10 days in each month.

是以，我們實際上可以只在每月的前 10 天銷售產品，而不是每月銷售整整 30 天。

Can we purposefully limit the stock?

我們能有目的地限制存量嗎？

Perhaps we can limit the quantities per person?

也許我們可以限制每人的數量？

Maybe we can only sell to our members?

也許我們只能賣給我們的會員？

Simply put, humans place a higher value on an object that is scarce and a lower value on those objects that are abundant.

簡而言之，人類對稀缺物品的重視程度較高，而對豐富物品的重視程度較低。

So can we actually create an artificial scarcity?

那麼，我們真的可以人為製造稀缺嗎？

Alright, so you hopefully saw how powerful the scamper model is.

好了，希望大家都看到了竄改模型有多麼強大。

It can definitely help you get started with your business coming up with unique business ideas or perhaps you can scale up your business by diversifying your product portfolio.

它肯定能幫助你開始創業，提出獨特的經營理念，或者通過多樣化的產品組合擴大業務規模。

So let me know if you like this video by clicking the like button or subscribing and if you have any feedback, put some comment below.

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