Well, let's get more on that, because after months of speculation, Apple has revealed its plans for artificial intelligence in a move that chief executive Tim Cook has called the next big step.

The tech giant is to boost its Siri voice assistant and operating systems with OpenAI's ChatGPT as it seeks to catch up in the AI race.

It is part of a new personalised AI system, which it is calling Apple Intelligence.

Get it?

AI, Apple Intelligence.

Well, let's speak to our technology reporter, Chris Vallance, who is in Edinburgh for us this morning.

So, Chris, I'm interested that Apple, who've led technology for a long time, they are using ChatGPT rather than their own technology.

Well, I think from Apple's point of view, there's a lot of their own technology in the new offer, Apple Intelligence.

I mean, they've made a big play about how privacy preserving this will be, because a lot of the processing will be done on the device itself.

There'll also be a secure cloud when device has to be done, when processing of AI type requests has to be done by the large servers, the big banks of computer that Apple operates.

But it does admit that there are some questions that Siri can't kind of answer, if you like, from the data, what it calls your personal context about how you use the phone, your contacts, your apps, that sort of thing.

So, I guess, you know, you're talking about requests like, you know, what's the best way to, I don't know, plant a particular kind of plant in my garden.

You know, that's not something that necessarily Apple is going to get from the data on your phone.

So, it goes out to GPT 4.0, OpenAI's latest model, and then gets data back.

Now, you know, it has been controversial.

Elon Musk has got some pretty unkind things to say about that team up.

But I think for others, you know, it's a kind of an interesting sign of Apple perhaps acknowledging that it doesn't have all the answers and it needs a partnership here.

Yeah, on the Elon Musk criticism, he's taken to X saying, Apple has no clue what's actually going on.

Once they hand over your data to OpenAI, they're selling you down the river.

Does he have a point there?

Well, I think Apple would say absolutely not.

And OpenAI certainly say that, you know, when requests are made of their system in this arrangement, they don't keep the data.

And they do other things like, you know, masking IP addresses, your internet address.

So, they are both, I think, keen to stress that from their point of view, they've thought about privacy very carefully.

You know, that has been a concern.

We've seen Microsoft misstep in this area and have to change some things about a planned AI-based product of its called Recall.

But I think, you know, for Elon Musk, there's also a lot of commentators have suggested some, you know, perhaps a bit of bad blood between Elon Musk, who was one of the founders of OpenAI and then left the company back in, I think, in about 2018 and has been quite critical of the new direction of the firm.

So, again, maybe there's a bit of rivalry between himself and OpenAI.

And we must remember that Musk is in the AI business.

I mean, he has XAI with its own sort of chat model called Grok.

And, well, Tesla uses a lot of AI as well.

Chris Valence, fascinating topic.

Thank you very much for taking us through what Apple is planning.

Appreciate your time.

Thank you.