Pride Month started as a anti-establishment protest, but over the last few decades, it's gone mainstream.

There are parades in every city,

Pizza Hut puts out gay boxes, and even Exxon changes all its oil spills to a rainbow color.

Hashtag ally.

But recently, the conservative backlash has been growing, and this year, some pride traditions are coming under fire.

In Florida, Ron DeSantis' administration has forbidden cities across the state from displaying colorful lights on their bridges during Pride Month, limiting bridge coloration to red, white, and blue.

Bridges across the state that normally illuminate in colorful arrays of light to mark holidays won't be able to use any other colors.

The goal of Ron's order is clearly to shut down any celebration of Pride Month.

Yo, what is up with Ron DeSantis?

I mean, I can't believe a guy who rocks three-inch heels is such a dick to the gay community.

But, by the way...

By the way, red, white, and blue lights on crumbling infrastructure, perfect metaphor for America.

And it's so sad because having pride colors on bridges also prevented a lot of straight people from killing themselves.

Guys would be like, hey, I can't jump off this bridge, that's gay.

But if you think it can't get any pettier than a ban on rainbow bridges, there's a bar in Idaho saying, hold my heterosexual beer.

An Idaho bar is offering a break from the pride push that's being forced on Americans by declaring June to be Heterosexual Awesomeness Month.

The Old State Saloon offering deals all month long, including Hetero Male Monday, when any heterosexual male, get this, who must be dressed like a heterosexual male, gets a free pint of beer.

You must be dressed like a heterosexual male.

So, this straight bar is gonna be critiquing everyone's outfits as soon as they walk in the door?

It sounds super straight to me.

What, what exactly are they even saying here?

Like, our bar is so straight that we're offering special deals to pack it entirely with dudes.

I mean, you're basically one brick away from being Stonewall, okay?

So, now I guess someone could argue that none of this stuff is explicitly anti-gay, but just check out how Colorado Republicans are celebrating pride.

The Colorado Republican Party is calling on people to burn all gay pride flags, proclaiming in a mass email to supporters that, quote, God hates pride.

The Republican Party's message attacks so-called godless groomers, and it echoes the anti-gay slur used by Westboro Baptist Church protesters.

Okay, yeah, awful story, but hang on.

Wait, did Jesus have laser eyes?

Was that in the Bible?

I mean, I knew he had powers.

I didn't know he was in the X-Men.

Damn it!

I don't get how anyone can be so angry about rainbow flags.

I mean, it must be exhausting being that homophobic, you know, just eating a bag of Skittles, like, no homo, no homo, it's no homo, I mean.

So there's backlash to Pride Month all around the country, and guess what?

Some of those corporate allies are turning out to be fair-weather friends.

Target says it will no longer sell its Pride Month collection in all of its stores.

The decision comes after conservative groups became upset over the chain's decision to sell LGBTQ-themed merchandise last June.

The company says the backlash harmed sales.

Are you kidding me?

Target stopped selling gay stuff?

But their logo is literally a butthole.

Well, you know, that's it.

From now on, I will be going somewhere else to pretend to shop so I can poop in the bathroom.