Rihanna making Shandong crepes.

蕾哈娜製作山東煎餅。

Yeah!

是啊

Apple offering its biggest ever iPhone discount.

蘋果公司提供有史以來最大的 iPhone 折扣。

And an AI-powered avatar of JD.com founder, billionaire Richard Liu.

還有 JD.com 創始人、億萬富翁劉強東的人工智能化身。

All in hopes of standing out and getting consumers to spend.

這一切都是為了脫穎而出，吸引消費者消費。

Similar to the Double Eleven shopping holiday invented by Alibaba, 618 is JD.com's version of a month-long discount spree ending on June 18th.

與阿里巴巴發明的 "雙十一 "購物節類似，618 是 JD.com 版本的為期一個月的折扣狂歡，將於 6 月 18 日結束。

This battle for the consumer dollar has taken a hit in recent years as the slowing economy has turned Chinese consumers into more selective shoppers, making the price point for products even more of a focus.

近年來，由於經濟增長放緩，中國消費者購物更加挑剔，產品的價位成為關注焦點，這場爭奪消費者美元的戰役也是以受到了影響。

Consumers are still buying.

消費者仍在購買。

They're buying cheaper things.

他們買更便宜的東西。

The average ticket size is coming down.

平均票價正在下降。

They are still going with some of the low-price strategy out there.

他們仍在採取一些低價策略。

Smaller companies are now competing in the same space thanks to China's anti-monopoly investigation into Alibaba in 2020.

由於中國在 2020 年對阿里巴巴進行了反壟斷調查，規模較小的公司現在也在同一領域展開競爭。

Douyin, Kuaishou and Little Red Book have joined in the e-commerce game, Douyin leading the charge with 70% growth in GMV year-on-year, Alibaba and JD.com trailing behind in single-digit growth.

豆瓣、瓜子和小紅書也加入了電商遊戲，其中豆瓣以 70% 的 GMV 同比增長領跑，阿里巴巴和 JD.com 則以個位數增長落後。

The smaller upstarts have forced Alibaba to rethink strategy, founder Jack Ma calling on employees to think outside the box.

小型後起之秀迫使阿里巴巴重新思考戰略，創始人馬雲呼籲員工跳出固有思維。

The result?

結果呢？

A partnership with ByteDance-owned Douyin, allowing merchants to advertise on the video platform and make transactions on Taobao.

與字節跳動旗下的豆瓣網合作，允許商家在視頻平臺上投放廣告，並在淘寶網上進行交易。

But even with the intense competition, consumer spending still cooled in recent months, and the platforms are hoping to reverse that during these key shopping holidays.

但是，即使競爭激烈，近幾個月消費者的消費仍然有所下降，這些平臺希望在這些關鍵的購物節期間扭轉這一局面。

Min Min Loh, Bloomberg News.

Min Min Loh，彭博新聞社。