So today, today is going to be a day filled with chaos.

Tomorrow I am leaving for a big trip to the Middle East and then straight to Europe where

I need to get a bunch of things done today for that, as well as even have a super important meeting for my new tea company.

So if this was a year ago, I would wake up and just get straight into work, but now I've appropriated my priorities to never ever compromise on fitness.

Health is wealth, my friends.

Let's get these morning miles in.

So this morning I'm doing my 10K route along here at the East River where every 2.5Ks I to get some pull-ups in.

This is the first bar of the day.

On my way downtown for a super important meeting.

You know how I'm currently trying to build a million dollar tea business?

Well, the guy I'm about to go meet up with built a tea business that has sold hundreds of millions of dollars of tea.

All right, guys.

So today I got to meet with the one and only David.

So this is my friend David, and he's pretty much the king of tea.

My name's David Siegel.

I built David's Tea, which was one of the largest specialty tea companies in North America.

And he just educated me so much on everything I need to know about starting this tea company.

But the one thing that really resonated with me was how you talked to me about focusing on my strengths and not so much my weaknesses.

So is that something that really worked for you when building David's Tea?

Yeah, I think, look, you have to decide if it's who you're building this business for.

I mean, I had David's Tea, and now I have Firebelly Tea.

Firebelly Tea is much more about the teas I drink and I love, and it's not built to scale to this massive size, right?

I think in your case, you're a world-class content creator, and I think you should lead with the story first and product second.

Whereas for me, especially with Firebelly, I'm product first, and that's really my passion.

So I think start with your passion and see where it takes you.

Leading on to what David was saying was how he said, I'm not going to necessarily win on product.

There are so many tea companies out there that are focusing all their energy on that.

I need to really focus, I guess, more on the storytelling, the marketing.

How am I going to sell this lifestyle, would you say, even?

Yeah, totally.

I mean, I think it can be even more powerful.

I mean, you can inspire a lot more people to drink tea.

My journey with tea was I started by liking tea, and then I developed a love for it while building David's Tea, and then was able to launch Firebelly, which is my pure passion, and develop product there.

And I think it could be very similar for you, right?

You start in one place, and start with the story, start by inspiring people, and that can take you to places you don't even know where you're going to go yet.

Last question.

Sure.

Any more advice you have for me starting this tea company?

I know you talked a lot about staying narrow, not spending too much money on stupid things like I have been doing on lawyer fees, but anything else that you can think of that would help me in this?

Give yourself flexibility, strong ideas loosely held, ask your customers, be ready to follow different direction than you originally had in mind, and just keep an open mind and enjoy the journey.

I mean, entrepreneurship, it often takes years to be an overnight success, and it can be a lonely journey, and you want to make sure that you enjoy that part of it, because if you don't, it's going to be real tough.

You got to enjoy the process, because the end sometimes is a long time coming.

Well, that was by far the best conversation I could have had to help me out before starting this tea company.

David is just such a wealth of information, and it was so kind of him to take time out of his busy day to come and meet with me.

He answered all of my questions that have been keeping me up late at night, so it's crazy how much a quick 30-minute conversation can really help you.

I guess it goes to show why people always stress so much about trying to find a mentor, someone who's done what you're trying to do, because even just that 30 minutes, I feel like it's set my chances up for success so much higher.

David, what a great guy.

So the older that I get, the more I realize how critical mindset is to achieving anything in life.

So I would have to say that my superpower, when it does come to entrepreneurship, or even life in general, is that I can be delusionally optimistic.

I feel like that sounds like an insult, but it is something that is so crucial when starting a business.

And with starting this new tea company, I didn't know too much about tea come last year, but I believed I could learn it, start a business in it, and somehow achieve this wild goal of doing $1 million in sales.

I don't know why, but for some reason, I believe I can do it.

But now, to meet with someone like David, who's built this massive tea empire, valued at over $400 million, and have him believe in me, it just makes me feel like, no matter what happens, this is going to be such a pivotal time in my career.

So I also have two super exciting things I want to share with you guys.

The first thing is, we officially have the name.

The trademark has been filed, and I am just so excited with the potential and creativity that can come from this name.

I know it's not so important, and it is what you can make of the name and turn it into your own brand and your own twist to it, but I did want something that I still love.

Now for the second thing.

So the aspect that excited me so much about starting this new business was that I was going to be able to share this entire journey with you guys.

From my wins to my losses, everything I plan to share via this YouTube channel.

Since I would really love for this series to help aspiring entrepreneurs start their own business.

And 10 years ago, when I was in university and started my first business and was selling skateboards and clothing, it was so difficult to create an online store.

But now, I am currently working on the Shopify page, which has just been making it so easy to create an online business.

And I am so excited to share that today's video is sponsored by Shopify.

And for those of you who don't know what Shopify is, it is a platform that allows you to start, grow, and manage a business.

And I would say my favorite thing about Shopify is that it allows you to create an online business that you can operate from anywhere in the world.

Even if you're here in Petra Jordan, right Zuzu?

Zuzu loves Shopify.

And Shopify is for everyone.

Whether you're starting your first business or even the world's largest brands, operate using Shopify.

Shopify was kind enough to give all of my subscribers a free trial by going to shopify.com slash Brett Conte.

So if you want to finally launch that dream business or side hustle, I encourage you to go to my link now.

So I just made it here to B&H with Efrem.

Ciao!

Efrem is a fellow YouTuber from Italy and had him come here to B&H with me.

Since this, I feel like I don't have many vices in life, but as a creator, this is at the top of my vices.

Oh yeah.

It's a money trap.

Every time you come here, you get out without money.

Let's do some shopping.

I don't even need a new lens, but coming here makes me feel like I do.

Should I get it?

Switch.

So since I am leaving for my trip tomorrow, I need to get some goodies.

Got a new mini SD card, some GoPro attachments, and of course, when you come to B&H, you can't leave without getting free candy.

That place really is like a camera candy store, but also has real candy.

So you know I was talking earlier about how health is wealth and that I've been focusing so much on fitness.

Well, one thing I definitely still need to work on is I have this problem where I work throughout all the day and just forget to eat lunch and then scramble to get a slice of pizza.

I know my rule.

So for every 5k, that means I can eat one scoop of ice cream or one slice of pizza.

I love this rule.

So I ran a 10k today and we got two slices of pizza.

Well deserved.

Okay, so I have to run.

You have to run 5k after this.

Buon appetito.

So I am extremely grateful that just about all of my family lives here in New York and even my sister lives just one block away and I do get to see her and my niece just about every day that I am home.

But every Tuesday, I do get to see my niece and my mom.

She's on babysitting duty.

Yeah!

Just wrapped up at the swings.

Amelia enjoyed them more than ever and a fun fact about my mom, she was actually Miss New

York.

Miss Teen New York.

Miss Teen New York.

So does that make me Mr. Prince New York?

No?

That was a long time ago.

If I have any good looks, I get it from my mama.

And your daddy.

So as I am getting some packing done, I figured this would be a perfect opportunity to share with you guys some of my travel necessities.

So this is the Brett Conti's Travel Essentials.

We have our passport, sunglasses, workout band, international driving permit, air tag to go in your suitcase, sound cancelling headphones so you don't have to listen to crying babies, duct tape since if you can't duck it, f**k, journal, an excessive amount of batteries, a speaker that can hook onto your bag, airplane candy, more airplane candy, a couple of these, an air fly so you can plug this into the back of the seat on an airplane and still watch movies with your Bluetooth headphones.

And last but not least, an Alessia.

Kill me now.

So this is my good homie Alessia who I met out in Bali and is also a super talented creator and I'm very grateful that I'm going to be able to work with her on this month-long adventure.

Alessia, are you more nervous or excited about this month-long trip?

Ho ho ho, it's a month long.

Any last words?

Um, last words, am I dying?

Are you excited or what's going through your mind right now?

Of course.

I've been to Jordan before and I'm excited for Brett to see Jordan for the first time.

It is beautiful, it's magical.

I absolutely love it.

And then yeah, we have some fun adventures out in Portugal after and yeah, I'm stoked.

I'm stoked.

Same.

I'm super excited to be working with Alessia because you're the first female creator that

I've worked with.

So I feel like you're doing something so awesome and I really wanted to empower more females to get out there and create content.

So glad that we get to work together, Alessia.

I'm excited.

I'm super excited.

We'll see if we try to kill each other by the end of this month, apparently, or we're chill.

I'm pretty chill.

You're pretty chill.

Alright guys, well you're gonna have to subscribe and find out and wait for the next video in

Jordan.

We'll see you guys next week.

Ciao!

Oh, crash zoom, let's go!

That's all your life, all your life