This comes down to an individualised approach to sleep. And that's why I'm always very reluctant to say this is the perfect night's sleep. These are the rules for sleep. You know, for example, there are some people who, for whom caffeine doesn't really influence their sleep and can have a double espresso an hour before bed and still have no problems getting off to sleep. For most of us, that's not the case. If you are somebody who can watch something very stimulating, very scary, and then switch it off and roll over and go off to sleep, then I guess that's not a problem for you. For most people, that's probably not the best thing to be doing at night. I think that long term, one of the issues is with all of these kinds of activities in bed at night before you go off to sleep, is that they weaken the psychological associations between bed and sleep. And so if you start associating bed being a place where you're mentally active, where you're engaged, then if you have an underlying predisposition to insomnia, for example, then that can sometimes set the stage for developing insomnia later on. The average person that you've treated, worked with in your clinical practice that's struggling with sleep, is at the heart of the issue just poor sleep hygiene, like you've said there. Because I've got so many friends that say to me that they struggle with their sleep. Many of them have struggled with it for years. And I doubt that there's some sort of genetic reason why this many people are struggling with sleep. So I imagine it's just some kind of behavioural reason. So I think that the genes that predispose to insomnia are pretty widespread, but obviously, you know, in pretty much all areas of medicine, there is an interaction between genetics and environment. And certainly poor sleep hygiene, and that's a horrible term,