Yeah, it's summer, but since when has you seen it even this bad?

Look at America's national parks.

National parks are like the Disneyland of outdoors.

They are super packed, super touristy.

More parks are having to require timed entry reservations this summer to ease congestion, like Mount Rainier, which saw a 40% increase in visitation over the past decade.

As overtourism has become a growing challenge across the country, residents in iconic destinations pushing back.

It gets busier, earlier and earlier every single year.

It's all part of a larger travel boom.

Travelers in the U.S. spent $1.3 trillion in 2023, producing an economic footprint of nearly three trillion bucks.

And the impact of the pandemic on overtourism was to accentuate it, because frankly, we want to travel now more than ever.

A boost that in some cases comes at a cost.

Recently, thousands of protesters in Spain calling out mass tourism and its impact on local affordable housing.

At Japan's magnificent Mount Fuji, there's a new fee and visitor cap.

And even Venice, Italy, a tourist mainstay...

St. Mark's Square is super crowded.

... is now charging day trippers to help thin out throngs of sightseers.

Every major country in the world is staring down the barrel of this issue.

Too many tourists in the same place at the same time.

And perhaps unsurprisingly, experts say one of the biggest drivers of overtourism is social media.

Many vacationers flocking to popular photo and video spots to snap that perfect selfie.

But I'll say this, I think that's so true because I get ideas from social media. - Exactly.

So pros and cons to it.

I get you and everyone else getting an idea from social media.

I know, I know.

So at a certain point, you start to lose the authenticity of the location when there's throngs of people there.

Yeah, you lose interest in going as much.

I just want to go alone, right?

That would be nice.

Yeah.

All right, Emily, thanks.

Thank you.