Howhashebuilt a hugebusinessempiretobecomeoneoftherichestpeopleintheworld?
AndwhatcanwelearnabouthispurchaseofTwitter?
So I'vebeengoingon a deepdive, findingeverything I canaboutthisguy, hisupbringing, businesseshestarted, talkingtopeoplewhohaveworkedwithhim, whohaveworkedforhim.
Speakingofhisdad, there's a lotofrumorsthatEloncamefrom a richdadwhoownedemeraldminesinSouthAfricaandthathewassetuptobesuccessfulbecauseoffamilywealth.
Thisisn't factuallyaccurate.
Elon's daddidimportemeralds, buttherewasn't a lotofmoneyinthisfamily.
Anyway, whatElondidhaveat a youngagewas a skillforcomputersandprogramming.
I taughtmyselfhowtoprogramcomputers, mostlybecause I wantedtoprogramgames.
Attheageof 12, heinvented a videogame.
Mom, doyourememberwhen I was 12 and I createdmyownvideogame?
Thathesoldto a magazinefor- $500.
Itwashisfirstbusinessmoveintech.
Hisfirstinterestinspace.
Around 12 or 13, I had a company, ExistentialCrisis, tryingtofigureoutthemeaningoflife.
Fromanearlyage, Muskfoundmeaningintheideaofthepotentialofhumanity, whathumanscandoas a collective, howweas a specieshavesomehowbeenabletoworktogethertoexplorethemeaningoftheuniverse.
Elonwasreallyinterestedinthis, sohecameinasaninvestor, andeventuallybecametheCEOwiththevisionofturningelectriccarsmainstreamandushering a wholeneweraoftransportation.
Buttheseideasweremoreexpensivethanheanticipated.
Thingscostmoreandtooklongerthan I thought, so I had a choiceofeitherputtherestofthemoneyinorthecompaniesaregonnadie.
OhmyGod, itjusthitmethatit's boring, likeboringintothesideof a mountain.
OhmyGod, thatjusthitmerightnow.
Thiscompanyalsoturnedintolike a blankcanvasforElonMusktoplayoutallofhischildish, sillyideas, likeselling a flamethrowerorthisperfumethatsmellslikesingedhumanhair.
Andyes, Muskuseshisbusinessesaskindof a waytotrollhumanity, whilealsotryingtosavehumanity.
It's thisbehaviorthat a lotofpeoplefindrefreshingandendsupgetting a lotofattentionandbecoming a marketingtoolforallofhiscompanies.
HestartsbuildingNeuralink, whichisdesigning a wayforhumanstocontrolcomputerswiththeirbrains, whichisalreadyhavingsomeinitialsuccesses.
Here's a recentstorythatontheleft, youcanseefromtheLosAngelesTimesthatengineerssueElonMuskandSpaceXsayingthatthecompanymirroredhisjuvenilecrudeex-posts.
GroundNewsemphasizesandhighlightsthesebiasesandallowsyoutobemorecriticalas a newsconsumer.
Notonlydotheyshowthisbiasdistribution, buttheyalsohave a toolthatrateshowfactualanarticleis.
Andmyfavorite, theyhavethisblindspotdetectorthatpaysattentiontothearticlesthatyoutendtoreadandpresentsyouwithstuffthatmightbeoutsideofyourcomfortzone, butthatyouprobablyneedtoseetobe a balancednewsconsumer.
Oneirony I kepthearingisthatMuskcaressomuchabouthumanity, buthedoesn't reallycareabouthumans.
Okay, so I'm thefatherofan 11-year-oldwhoisautistic, and I myselfidentifyasbeingonsomepartofthespectrum.
AndsolisteningtohoursofMusk,
I seemomentsthattomostpeoplemightlooklikehimbeingmean-heartedandarrogantandextremeandevencruel, buttomefeelmorelikehimbeingunawareorperhapsunwillingtoplaybytherulesofsocialnorms.
Okay, but, andbecausemysonisprobablywatchingthis,
I needtomakeonethingcrystalclear, thatthereis a linehere.
AndhedocumentsthisconversationbetweenSiobhanZillis, thedirectorofoperationsatoneofhiscompaniesandthemotherof a setofElon's twins, andElonin a textthatread, youdon't havetobein a stateofwarallthetime, oristhatwhereyoufindgreatercomfortwhenyou'reinperiodsofwar?
Andherepliesthatit's a partofhisdefaultsetting.
ZillisthentellsIsaacsonthatitwaslikehewaswinningthesimulationandnowhefeltat a lossatwhattodo.
MuskbelievesthatTwitterbeingintheheartof a liberalcitymeansthattheengineersandleadersdecidingwhatgetselevatedandsuppressedonTwitterareinfectedwiththepoliticsoftheliberalcity.
Andsothey'remorelikelytoelevatetheirideology, a megaphone, aninformationweapon.
That's hisargument.
I have a coupleissueswiththeargumentanditslogicalunderpinning.
Itfeelslikethestorywentfromquirkyvisionaryengineeruseshisbrilliantunorthodox, sociallyimmaturetacticsandobsessionstoaccomplishunprecedentedengineeringfeatstosaidquirkyengineersuddenlydedicateshisbrilliantmindawayfromphysicsandtowardssocialmedia, becausehebelievesthatthere's a deepstateconspiracybetweenSanFranciscotechnologistsinfectedwithliberalbiasandtheircensoringgovernmentoverlords.
Andheisgoingtofixit.
Whathappened?
I actuallynevergottothebottomofthat.
And I don't thinkanyonehas.
That's actuallybeen a centralquestionthatwasneveransweredformeduringthisreporting.
AndyetElonusesanartificiallyamplifiedvoicetopropup a veryspecifictypeofvoiceonTwittertoamplifyideas, extremeideas, harmfulideas, notjusttoliberalsinSanFrancisco, butideasthatweashumanityrecognizearebadideas.
Andnowsomeonewith a massivemegaphonehascontrolonhowbigthoseideascanget.
EvenBillMaher, theElonfanboy.
There's a veryfewpeoplewhoactuallymakechangehappen.
Youareoneofthosepeople.
EvenhecouldnotunderstandwhyElonwasdoingthis.
I understandwhyyouwantedtolikehave a platformwhereyouhavefreespeech, butlikewhythenembracetheworstpeopleonit?
AndthenElonisn't totallyconsistentaboutthis.
LikeinthecaseofAlexJones, whospreadshorrendousconspiraciesandmisinformationto a lotofpeople, whenaskedwhyElondidn't lethimgobackontoTwitter, hesaidno, sayingthathehadnomercyforanyonewhowouldusethedeathofchildrenforgain, politics, orfame.
HedideventuallyreinstateAlexJonesafterrunning a poll, butyoustarttoseethathe'llreinstateanyoneunlesshepersonallytakesissuewiththeirviewsorwhattheysaid.
Muskmadethechangewhereyoucan't commentorlikeonanythingthathas a substackarticleandyoucan't embedtweetsinyoursubstackarticle.
Thatdoesn't feellikefreespeechtome.
Muskthendecidesthatthewordcisgenderis a sluronTwitterandthreatenstobanpeoplewhouseittoomuch.
Isthatfreespeech?
Hethenstartsbanningjournalistswhocriticizehim, thoughhedidreinstate a fewofthemafter a voteandthenstartssuingmediawatchdogorganizationsliketheCenterforCounteringDigitalHate, tryingtosilencethemforcriticizingthenewTwitter.
And I secretlythinkhe's doingthatsothatwearetalkingaboutitrightnow.
I don't thinkitwaseveraboutfreespeech.
I alsothinkthatwhenhepostspoliticalpropagandaads, likethisconspiracyvideothatsaysthatDemocratsarelettingimmigrantsintoturnAmericaintosinglepartyruleandhasalmost a hundredmillionviews, I thinkhe's doingthatnotbecauseheagreeswiththisfactlesspieceofpropaganda, butbecausehelovestorilepeopleup.
Thoughmaybehedoesagreewithit, I don't know.
Eitherway, hehasbuilt a platformthatgiveshimthebiggestmegaphoneandsuppressespeoplethatcriticizehim.
Theyconducted a longrunningmassivescalerandomizedexperimentwheretheylookedat a hugenumberoftweetsfromsevencountries.
Andtheyfoundthatinsixoutofthesevencountries, includingtheUnitedStates, thatquote, themainstreampoliticalrightenjoys a higheralgorithmicamplificationthanthemainstreampoliticalleft.
Theysawthisoverandover.
Oh, andalso a reallyinterestingsidenotehereisthattheyfoundthatTwitteractuallydoesn't amplifyfarleftorfarrightpoliticalgroupsmorethanmoderateones, whichis a myththat I believeduntil I readthisstudy.
ButthewholepointisthatoldTwitterdidnothave a liberalbias.
Ifanything, ithad a conservativebias.
Thisstudyisveryrobustproofofthat.
DespiteElon's theorythatTwitterbeinginSanFranciscoinfecteditwith a liberalbias.
Muskcrackedintoalloftheinternalcommunicationsandfound a bunchofemailsthatshowedhowTwitterhadbannedandsuppressedinformationthatitdeemedharmfulanddangerous, butthattheydidsosometimeswith a politicalbias.
ThepresidentofTurkey, himself a massiveuserofstatecensorship, pressuredTwittertoblocktheaccountsof a fewpeoplehedidn't like, a Kurdishbusinessman, aninvestigativejournalist, bothofthemvocalcriticsofthepresident.
Musk's TwitterdidthisinIndia, too, whentheIndiangovernmentaskedTwittertocensor a bunchofjournalists, includinganentireBBCbureau, and a documentarythatwascriticalofthegovernmentandthepresident, andTwittercomplied.
Twitterseemsmuchmorelike a platformwherehecanbullythepeoplehedoesn't like.
Hecanfeedhisaddictiontocrisisandcontroversywhilealsoshowing a childishhypocrisyinhisprinciplesandvalues.
Butunlikehisotherventures, whichyoucantellwhenthey'resuccessfulbecausethey'rephysics, therocketeithergoesupintospaceoritdoesn't, thecardrivesoritdoesn't, thisnewventuredoesn't have a physicalfeedbackloopthattellshimifit's doinggoodorworking.