Name: 創始人：如何在一個下午內完成交易 (The Founder: How to Close a Deal in an Afternoon)
Uploaded: 2024-08-01T21:13:35.000Z
Duration: 4 min 13 s

You extend my line until you build more equity in your home or pay down the loan.

您可以延長我的貸款額度，直到您的房屋資產增加或還清貸款為止。

情態副詞

There's nothing I can do Unfortunately, that's immaterial.

我無能為力 很遺憾，這無關緊要。

Well, I've got 13 locations in nine states.

It's a home equity loan Then give me a business loan these 13 locations.

這是房屋淨值貸款，那就給我這 13 個地點的商業貸款。

I'm the head of franchising I'm the one behind this program.

我是特許經營部的負責人，是這個項目的幕後推手。

That's all well and good, but you need assets Have you been to McDonald's because we've got three right here in the Chicagoland area you should come by and take a look No, I would love to give you a tour to get a better sense of what I'm talking about.

你去過麥當勞嗎？因為我們在芝加哥地區就有三家麥當勞，你應該過來看看。不，我很樂意帶你參觀一下，讓你更好地瞭解我在說什麼。

謝謝您，克洛克先生 有什麼可以幫您的嗎？

We're very happy with our current supplier.

我們對目前的供應商非常滿意。

I'm not here to sell you ice cream What the hell do you want?

我不是來賣冰淇淋的 你到底想要什麼？

I caught a bit of your conversation back there.

Sounds like you're having financial troubles Why don't you mind your own business?

聽起來你有財務問題，為什麼不管好自己的事？

I'm a great admirer of your establishment Thank you.

I eat lunch at your Waukegan location at least twice a week.

我每週至少兩次在你們的沃基根分店吃午餐。

Mr. Kroc If you're not making money hand over fist Something's terribly wrong You grab the ledger, would you come on in the office?

克洛克先生，如果你沒有大把大把地賺錢 那就大錯特錯了 你拿著賬本，能到辦公室來一下嗎？

So to summarize You have a minuscule revenue stream No cash reserves and an albatross of a contract that requires you to go through a slow approval process to enact changes if they're approved at all Which they never are Am I missing anything?

總之，你只有微不足道的收入，沒有現金儲備，而且合同要求你通過緩慢的審批程序來進行修改，如果修改獲得準許的話。

I'm about sums it up Tell me about the land Land the land the buildings how that whole aspect of it works.

我大概總結了一下，告訴我土地、土地、建築的整體運作情況。

Oh pretty simple really Franchisee finds a piece of land.

哦，其實很簡單，加盟商找到一塊地。

It takes our construction loan Those help the building and off he goes So the operator selects the site, yeah, he picks the property, right?

經營者選擇場地，是的，他選擇地產，對嗎？

You provide the training the system the operational know-how and he is responsible For the rest.

你提供培訓、系統和操作技能，剩下的就交給他。

You don't seem to realize what business you're in You're not in the burger business you're in the real estate business You don't build an empire Off a 1.4 percent cut of a 15 cent hamburger You build it by owning the land upon which that burger is cooked What you ought to be doing is buying up plots of land then turning around and leasing said plots to Franchisees who as a condition of their deal should be permitted to lease from you and you alone This will provide you with two things one a steady upfront revenue stream money flows in before the first stake is in the ground to greater capital for expansion Which in turn fuels further land acquisition which in turn feels further expansion and so on and so on Land That's where the money is and more than that control Control over the franchisee fail to uphold quality standards.

你似乎沒有意識到你在做什麼生意 你不是在做漢堡生意，你是在做房地產生意 你不能靠從一個15美分的漢堡包中分得1.你應該做的是購買地皮，然後把地皮租給加盟商 作為交易條件，他們應該被允許向你租賃，而且只能向你租賃 這將為你提供兩樣東西穩定的預付收入流 在第一根木樁入土之前，就有資金流入，為擴張提供更多資金，這反過來又促進了進一步的土地收購，而土地收購又反過來促進了進一步的擴張，如此等等，土地就是錢的來源，而更重要的是控制權，控制加盟商不能堅持質量標準。

You cancel their lease Control Over dick and Mac end result.

你取消了他們的租約，控制了 dick 和 Mac 的最終結果。

 You'll have the banks and the franchisees in the palm of your hand If I were to do this the brothers they Affectively would be yes So, what do you say Ray?

如果我這麼做，銀行和特許經營商都會同意的，雷，你覺得呢？