Wejusthavethisplaybookforhowwedothisandthere's likephaseoneisbuild a thingthatkindofsparkssomejoyandthatpeopleappreciatethenfromthereyouwanttogettosomethingthatisretentivesothatwaypeoplewhohave a goodexperiencewiththethingcomebackandwanttokeepusingitandthosetwothingsarenotthey'renotalwaysthesame a lotofthereare a lotofthingsthatpeoplethinkareawesomebutmaynotyouknowalwayscomebackto I meansomeofwhatpeopleareseeingnowaroundlikechatgptispartofthatthislevelofaiisit's like a miraclerightit's awesomebut I meanthatdoesn't meanthateveryoneisgonnahave a usecaseeveryweekrightsoso I thinkthatthere's firstislikecreatethesparksecondiscreatetheretentionthenonceyouhaveretentionthenyoucanstartencouragingmorepeopletojoinbutifthereifpeoplearen't goingtoberetainedbyitwhywouldyouaskpeopletogosignupforsomethingrightsokindofsteponesparksteptworetentionstepthreegrowthandscalingthecommunityandthenonlyatthatpointisstepfourwhichismonetizationwetake a whiletogothroughallthose I meanwe'rereallyinsomesenseonlygettingstartedonthemonetizationofthemessagingexperienceslikewhatsappnowwithstufflikebusinessmessagingbuttook a whiletwobillionpeopleusetheproducteverydayrightsoit's I meanwelikewescaleditprettyfarbut I thinkwithourmodelthatthatsortofworksso
Wejusthavethisplaybookforhowwedothisandthere's likephaseoneisbuild a thingthatkindofsparkssomejoyandthatpeopleappreciatethenfromthereyouwanttogettosomethingthatisretentivesothatwaypeoplewhohave a goodexperiencewiththethingcomebackandwanttokeepusingitandthosetwothingsarenotthey'renotalwaysthesame a lotofthereare a lotofthingsthatpeoplethinkareawesomebutmaynotyouknowalwayscomebackto I meansomeofwhatpeopleareseeingnowaroundlikechatgptispartofthatthislevelofaiisit's like a miraclerightit's awesomebut I meanthatdoesn't meanthateveryoneisgonnahave a usecaseeveryweekrightsoso I thinkthatthere's firstislikecreatethesparksecondiscreatetheretentionthenonceyouhaveretentionthenyoucanstartencouragingmorepeopletojoinbutifthereifpeoplearen't goingtoberetainedbyitwhywouldyouaskpeopletogosignupforsomethingrightsokindofsteponesparksteptworetentionstepthreegrowthandscalingthecommunityandthenonlyatthatpointisstepfourwhichismonetizationwetake a whiletogothroughallthose I meanwe'rereallyinsomesenseonlygettingstartedonthemonetizationofthemessagingexperienceslikewhatsappnowwithstufflikebusinessmessagingbuttook a whiletwobillionpeopleusetheproducteverydayrightsoit's I meanwelikewescaleditprettyfarbut I thinkwithourmodelthatthatsortofworksso
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