For each job application, less than 1% of the candidates can actually pass the interview and land a job offer and most of them failed miserably even in the first round of interview

They not only ask you those typical questions such as what's your favorite product but also change the interview type to make it extremely hard to predict an answer

In this video, I'm going to reveal the top 6 most challenging part-time management interview questions and tell you the framework and how to answer them effectively

Stay until the end of this video where I share with you the interview type that most people spend most of the time to work on but failed miserably

Hey guys, this is Dr. Nancy Li, I direct a product and feature in Forbes

I've helped 100 people land the dream PM job offer in fan companies and unicorn startups and continue to get promoted as a product leader

In this channel, we talk about free product management training and tech trends

Like and subscribe and watch our new video every Tuesday

The product management interview questions actually happen in all type of industries

In the past couple years, I've helped thousands of people land jobs in fan companies, fintech, healthcare, AI, and different kind of unicorn startups

They all ask the following top 6 product management interview questions

Let's go through them one by one based on the difficulty level

Question number one, product design type interview questions

This is the most common interview questions for product management

However, most candidates fail

You will frequently ask this kind of question

Design an app for museum

Design an Uber app for blind people

The reason this kind of question is very difficult was because it's open-ended question

Lots of candidates start to create any feature design without thinking about different type of customer segmentations and pain point

And most of them do not have the empathy to understand the true pain point of customers

The best way to answer those kind of open-ended interview questions is by using the modified Circles framework

Now, let me emphasize on the modified part

Because the Circles framework was invented over 10 years ago

It doesn't work for today's environment

Because interview questions has become harder and harder every single day

Now, the modified Circles framework, what I recommend everyone to follow is mission and why

For example, if you want to design Uber app for blind people

You need to think about different kind of missions

How it's related to Uber

Why Uber want to design for blind people

And connect it with the current environment

In this case, it's post-COVID environment

And then you can ask some clarifying questions in terms of the scope of the design

Do they want to launch internationally

Or they want to focus on certain locations to start with

The next step is customer segmentation

Most candidates fail the customer segmentation

Because when they think about design Uber app for blind people

They only think about the blind people

But they forgot to think about the drivers

Because Uber app is a two-sided marketplace

You must have drivers and riders to keep it even and balanced

And then you continue to do sub-customer segmentation for blind people and also drivers

After that, you prioritize what type of customer segmentation you need to prioritize

For this 45-minute product design case interview

Then list different kind of pain point for prioritize user segmentation

And then you prioritize again to think about the most important pain point to solve right now

Then list top three solutions

And then prioritize again to figure out what type of solution is the best at this moment

For Uber to work on in order to solve the problem for blind people

I have a specific sample answer and training to teach you

How to solve this very complex product design interview questions

Make sure to watch this video right here

And use my framework and follow into the details

A lot of people also make this big mistake at the beginning of the interview

By asking the wrong clarifying questions

For the sake of time, I'm going to describe more in this video

Regarding the type of wrong clarifying questions

You can watch it right here

But you should definitely go to this website to download the top 10 clarifying questions

So that you can avoid those mistakes

I'm going to link it in the description of this video

The second hardest interview question is part of strategy question

Part of strategy question sounds like this

Should Lyft enter the Indian market or not?

What should Google do in the space of AI?

If you are the CEO of Uber, what's in your mind right now?

All of those are very strategic long-term thinkers

Those kind of 10-year thinking methodology

You cannot use a strategic consulting framework to solve this problem

Because most consultants will start with

How can we make the most money in the coming few years?

That's literally the wrong question to think about and wrong question to ask

Because as a product manager

We need to think about how to solve problems for customers

And how to tackle the market in the long run

And without the right problem to solve

You're not able to make money anyway

And if you only focus on money in the short run

You're not going to become a great successful tech company in the long run

Because majority of the tech companies

They raise VC funding

Knowing they're not making money in the near term

But they're going to solve big problems

Impact millions of people's lives

To make billions of money in the 10 years

So therefore kill all the consulting framework

Without product strategy

So what framework should we use in the product strategy question?

I recommend using the GUCCI framework I invented

So GUCCI framework stands for goals and mission

Why we're solving this problem

Why Google even thinking about entering the AI space

And U stands for unmet customer needs

This is very different from product design question

We emphasize on big unmet customer needs

Not a small incremental improvement

C stands for customer segmentation

And the second C stands for competition

Because it's very important to understand

Which competitor is doing

Before you design a long-term strategic roadmap

And I stands for integrated ecosystem

Because this I is very critical

How Uber react to AI

It's very different from how Google react to AI

Even if the unmet customer needs and competitors

Customer segmentation are quite similar

But their internal systems are different

And their partnership inside the integrated ecosystem

Is also very different

I made an in-depth analysis regarding

How to use a GUCCI framework

To answer any type of product strategy interview questions

You should watch this video right here

I'm also going to link it in the description of this video

So that you can take lots of notes

And nail those product strategy interview questions

The third hardest product management interview question is

Execution and metrics question

For example, people ask you this question

What set the goal for Facebook event?

Set the success metrics for YouTube live

When we solve those product metrics interview question

A lot of candidates made some mistakes

By mixing it with product design

Because they thought

Well, I can just give one or two metrics

And thinking about how to combine with design

Is 100% incorrect

Because in the product metrics interview questions

You really need to think about maybe 10

Or up to 20 different kind of metrics

You need to measure for the success of the product

And then you also need to have

Very important north star metrics

North star metrics is the most important metric

For the entire product

Most people do not understand

What is the most important one

They're able to tell us different type of metrics to measure

But they pick the wrong north star

Which is going to kill them immediately in the interview

So what is the right way to answer

Those kind of interview questions

Is to use my computer science PhD framework

Invited by Dr. Z Li

By the way, my PhD was in material science

Not computer science

But what is my computer science PhD framework?

It stands for why and mission

Why Facebook want to have a Facebook event product

How it's related to the mission of the company

CS stands for customer segmentation

Facebook event has event organizer and event attendees

P stands for prioritization and mission-related metrics

Over there you're going to pick

The most important prioritized mission-related metrics

That became the north star metrics

That's the number one thing you need to measure

As a successful product manager

H stands for product health metrics

Over there you're going to have 10 and 20 different product health metrics

To have a list of comprehensive answers

D stands for D risk

What kind of potential risks you can involve

If you want to have A plus answer

You can talk about CC

Stands for cannibalization and countermetrics

So towards the end

You're definitely going to impress the interviewer

By using my computer science PhD framework

I have a specific training

Where I teach you how exactly to use this framework

With a sample answer

You can put it right here

Which is going to help you to pass

Meta product execution and product metrics

Interview questions right here

I'm also going to link it

In the description of this video

When you prepare for those interview questions

Make sure to use the latest product management

Interview questions database

And you can go to this website

And download all the top 50 interview questions database

To get ready for your upcoming interviews

Regardless if it's for fan companies

Or healthcare or startup

They all ask very similar questions

I'm going to link it in the description of this video

The hardest product management interview question number four

Problem solving

Problem solving questions is quite typical

And it's going to see how well

You're able to analyze the product situation

And execute your vision

For example

If you ask this kind of real-life interview questions

Wayfair's furniture return rate increased from 15% to 20%

What should you do?

When you hear this kind of interview questions

The hardest part is actually understand

How to think strategically

So that you're able to complete the entire answer

Instead of thinking about random ideas

Unorganized idea is very forbidden

Within the product management interview process

So how to organize the answer correctly

Here's a way to do

Number one

You must understand the end-to-end customer journey

Of people going to Wayfair

Purchasing couches or any furnitures

And return it

Once you lay out the end-to-end customer journey map

Then you analyze using the CPTE framework

Which stands for

C. Customers

P. Product

T. Technology

E. External factors

So within each steps of customer journey

There must be something wrong

Such as could be customer

Changed their opinion regarding not buying couches anymore

Could also there's some product issue

Product failure or website issue

Wrong description of the couches

Could also be technology issue

And E stands for external factors

And maybe some competitors have furniture sell

So people start to return the furnitures

So once you put CPTE framework

Against the user journey map

It's very easy for you to understand

What steps went wrong

The fifth-hardest interview question

For product management is